FCH - Dissertações de Mestrado / Master Dissertations
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- The integration of mHealth into prenatal and peadeatric care in BrazilPublication . Tibana, Luísa Lopes Lisboa; Afonso, Carla Susana Moiteiro GanitoFrom the rise of telehealth to the larger adoption of wearables and mHealth, the impact of digital health in the healthcare sector can be seen around the world. In this context, tools such as medical apps become increasingly more present in patient’s lives. This study explores the integration of pregnancy and baby apps into prenatal and paediatric care in Brazil, a country where, driven by both public and private initiatives, digital health solutions have found fertile ground to bloom. Through a mixed method approach with a greater focus on its qualitative side, this study dives into seven relevant pregnant and baby apps available for the Brazilian market and, through the lenses of specialists, assesses the challenges and benefits that come with using such digital health solutions. The results suggest that, on the one hand, the apps can complement traditional healthcare practices by promoting the adoption of healthier habits, reducing anxiety and fostering community. On the other hand, these digital health solutions are also subject of concern. The lack of regulation as well as information overload can impact the users in a negative way. This study highlights the importance of dialogue between the various stakeholders as well collaboration, regulations and caution when developing, maintain and guiding patients through these tools.
- E viveram felizes para sempre... : a receção dos remakes live-action da DisneyPublication . Fernandes, Laura Martins; Fonseca, Isadora de AtaídeThis study aims to critically analyze audience perceptions of Disney’s live-action remakes, with a focus on The Little Mermaid (2023) and Peter Pan & Wendy (2023). When Disney began adapting its classic animated films into live-action remakes, the studio followed representation policies, which led the films to become contested objects among audiences. Through a qualitative approach involving the analysis of film narratives, social media comments, and opinion pieces by professional critics, it was found that audience perceptions are polarized. The study found that audience perceptions varied widely—while some sought to separate characters' physical appearance from their core identity, others called for greater diversity. These differing views were shaped by factors such as nostalgia, expectations of faithfulness to the source material, and concerns about representation.
- O financiamento público da imprensa em Portugal : a opinião dos atores mediáticosPublication . Amaro, Duarte Coelho da Silva; Fonseca, Isadora de AtaídePublic funding of the press has been the subject of intense debate, both in Portugal and internationally, in a context of profound transformations in the journalism industry. The crisis of traditional business models, exacerbated by the digital transition and audience fragmentation, has led to a decline in media revenues, jeopardizing the economic sustainability of the sector. In this scenario, public funding is often seen as an essential mechanism to ensure the viability of journalism and informational plurality. However, the way in which this support should be structured remains a controversial issue. This dissertation analyzes the opinions of different media actors on public funding of the press in Portugal, seeking to identify points of consensus and divergence. The research reveals a general consensus on the need for state support to the sector, recognizing its fundamental role in promoting independent and sustainable journalism. However, divergences emerge regarding the modalities of such funding, with debates on direct subsidies versus indirect support, transparency in fund distribution, and the creation of mechanisms to ensure editorial independence. Methodologically, this study adopts a qualitative and quantitative approach, combining content analysis of opinion articles, semi-structured interviews with media directors and political representatives, and a survey of unionized journalists. The results provide insights into the factors hindering the establishment of a consensual public funding model, as well as potential solutions to balance state support with editorial autonomy. The findings of this research highlight the urgency of a balanced approach that ensures the economic sustainability of journalism without compromising its critical and watchdog role. The study contributes to the academic and political debate on the future of the press in Portugal, offering a well-founded analysis of the dynamics at play and suggesting directions for future public policies in the sector.
- O contributo da comunicação interna para a geração de bem-estar nas organizações : o caso de uma organização multinacional do setor industrialPublication . Lagarto, Ana Filipa Ferreira Félix Dias; Brandão, Nuno Manuel Coelho de GoulartInternal communication plays a central and strategic role in contemporary organizations. It is essential not only to ensure the effective flow of information but also to motivate, engage, and align employees with organizational goals. When carried out effectively and strategically, internal communication proves to be a key factor in promoting well-being and happiness in the workplace - elements that translate into higher levels of productivity, happiness, and both professional and personal satisfaction among organizational members. In this context, the present study set out to understand how internal communication contributes to the well-being of employees in a multinational organization within the industrial sector. To meet the defined objectives, the central one being to understand how internal communication within the organization under study fosters employee well-being, a mixedmethods methodology was adopted. This included exploratory interviews with department directors responsible for internal communication and a questionnaire survey administered to the organization’s employees. The analysis of the collected data revealed that, although there is a generally positive perception of internal communication within the organization regarding its channels, content, and role in fostering well-being, dialogue, and interpersonal relationships, significant disparities persist among employees in the factory and those in operational roles. This indicates that internal communication is not yet experienced in a homogeneous way across the organization. Given the current scarcity of studies focused on internal communication in industrial or factory settings, this research highlights the need for further investigation into this context to identify strategies that can enhance engagement, motivation, and well-being among factory employees through more inclusive internal communication.
- Impacto das visitas dos doutores palhaços em crianças e adolescentes com cancro : comparação entre faixas etárias e regimes de tratamentoPublication . Costa, Carolina Sampaio Moura Alves; Nazaré, Ana Bárbara VicenteIn 2021, 412 cases of pediatric cancer were diagnosed in Portugal. It is estimated that 80% survive the disease and treatment. Cancer has a physical and psychological impact, and there is a need to humanize pediatric services through fun activities such as visits from the Clown Doctors. The aim of the study was to understand how the visits of the Clown Doctors impact pediatric patients at the Portuguese Oncology Institute of Lisbon Francisco Gentil (IPO), comparing age groups and treatment regimens. The study included 60 participants receiving treatment at the Lisbon IPO between 2023 and 2024, aged between 7 and 18. This was a quantitative study in which the participants filled in the questionnaires in the research protocol before and after the visits by the Clown Doctors. Regarding the results of the study, when comparing age groups, there were no differences in the perception of the visits by the Clown Doctors. After the Clown Doctors' visits, the children showed a significantly greater reduction in their fear of being in hospital. There was also a significant difference between the age groups in terms of pain reduction. When comparing treatment regimens, there was a significant difference in the perception of visits from the Clown Doctors, with the outpatient regimen showing a more positive perception. There were no significant differences between the groups in the hospitalization experience. Finally, when it came to adaptation, the outpatients showed a greater reduction in fear after the Doctor Clowns' visits. In conclusion, this study made it possible to observe, albeit small, some differences between the age groups and treatment regimes.
- Recruitment of portuguese nurses : a strategic Communication plan for a German clinicPublication . Ellerman, Julius Wilhelm; Campos, Ioli RibeiroThe global shortage of nurses, exacerbated by aging populations and increasing healthcare demands, presents critical challenges for healthcare organisations worldwide. The aim of this project was to develop a strategic communication plan for recruiting Portuguese nurses to a German clinic, ARCUS, a leader in orthopaedic surgery and sports medicine. The plan leverages the strengths of Portuguese nursing education, the socio-economic dynamics and working conditions in Portugal's healthcare sector, and the high employer standards of the ARCUS Clinic in Pforzheim, Germany. Based on a thorough literature review in combination with a quantitative survey, the investigation for effective strategies and tactics for crossnational recruitment was realised as part of the strategic communication plan. First hand empirical data of Portuguese nursing students regarding academic motivation and labour migration preferences allowed the creation of specific Vision, Mission, and Values statements, employer branding and the dissemination of personalised employee value propositions. The resulting messages promote opportunities for education and professional development for young Portuguese nurses and nursing students in Germany. This project provides a framework for European nurse recruitment initiatives and contributes to the research in the broader field of healthcare communication and sustainable recruitment. Furthermore, the project serves as an example for healthcare organisations to enhance employer branding and develop innovative employee value propositions.
- Love at a distance : the influence of Facebook and Instagram on the quality of long-distance romantic relationshipsPublication . Laska, Aleksandra Agnieszka; Roberts, Jessica StewartLong-distance romantic relationships, defined as relationships where partners live in distant locations, are becoming increasingly common. Existing literature suggests that the significance of geographic proximity in selecting partners may have diminished as societies rely on connections through online networks. Yet long-distance relationships remain an understudied phenomenon due to a widely shared view that such connections are prone to failure. As the number of individuals engaged in long-distance relationships remain on the rise, it is important to understand the patterns of online communication between partners in order to sustain such relationships and improve relational quality. Social media platforms are commonly used for communication purposes and continue to grow in popularity. In addition, previous studies have demonstrated that platforms such as Instagram or Facebook are broadly adopted by romantic partners and are utilized to sustain constant communication and make the relationship public. Consequently, this study explores the impact of Facebook and Instagram on the quality of long-distance relationships. Through in-depth interviews with nine individuals and nine couples currently involved in such relationships, the study identifies communication patterns among individuals in long-distance relationships, as well as positive and negative effects of social media usage. While challenges such as jealousy and technological distractions are noted, results suggest that Facebook and Instagram can improve relationship quality by supporting frequent and varied communication between partners.
- Literatura chinesa no estado novo : (não-)tradução, (auto)censura e resistênciaPublication . Cheung, Chon Neng; Maia, Rita Bueno de Matos da CostaA presente dissertação estuda as traduções portuguesas de literatura chinesa publicadas em livro no Estado Novo. Partindo da história da não-tradução literária chinês-português – um fenómeno quiçá relacionado com a distância cultural entre Portugal e a China –, o trabalho questiona as razões ideológicas que poderão explicar o facto de mais traduções de literatura chinesa terem sido publicadas durante o período do regime ditatorial e anticomunista, especialmente sob a ação da respetiva Censura. Considerando o anticomunismo do Estado Novo, a eficiência duvidosa da Censura repressiva ao livro e o aspeto generativo de censura, realizámos um estudo de história externa de 19 traduções incluídas no catálogo compilado, bem como uma análise textual de três traduções (representativas de três momentos da receção via tradução da literatura chinesa no Portugal do Estado Novo). Os resultados obtidos revelam três fatores ideológicos que terão influenciado a tradução de literatura chinesa no Estado Novo, categorizados por nós como feminismo, universalismo e comunismo. Para mascarar estas ideologias, quiçá censuráveis, as traduções recorrem à construção de um enquadramento peritextual apolítico, mas não à manipulação textual. Consequentemente, nessas traduções de literatura chinesa terá existido uma forma de resistência silenciosa, mediada através da autocensura.
- Marketing de experiências e a sua influência no consumidor : caso Mundo Fantástico da Sardinha PortuguesaPublication . Travassos, Carolina Abrantes Leite Simões; Simão, João Duarte Borges Martins de VasconcelosO marketing de experiências evidencia-se como a estratégia que se foca na criação de experiências memoráveis e diferenciadas, e conexões emocionais com o consumidor, estimulando os cinco sentidos. Esta investigação pretendeu compreender de que forma o impacto do marketing de experiências no comportamento do consumidor, tendo como contexto, a marca O Mundo Fantástico da Sardinha Portuguesa. Para tal, recorreu-se à metodologia de investigação mista, incluindo uma entrevista semiestruturada e questionário com 151 respostas válidas, suportados por uma pesquisa teórica, de modo a obter uma perspetiva mais realista sobre as intenções e os objetivos por trás das estratégias de branding da marca e explorar como as estratégias de marketing de experiências são concebidas e implementadas, além de seu impacto percebido na perceção do consumidor. Os resultados reforçam a importância do marketing de experiências na diferenciação da marca, consolidando a sua posição no mercado e fortalecendo a relação com os consumidores. Em termos empresariais, esta investiga o evidencia que a aposta em experiências envolventes contribui para o sucesso da marca, demonstrando que a criação de ambientes imersivos e emocionais influencia positivamente a perceção e a fidelização.
- O papel da rádio na divulgação e promoção da cultura musical portuguesa : estudo do programa Snooze da estação Mega HitsPublication . Mousaco, Marta Alexandra Falcão; Ribeiro, Nelson CostaDesde os seus primórdios no século XX, a rádio consolidou-se como um médium vital para a disseminação e preservação da cultura musical. A presente investigação visa colmatar uma lacuna existente na literatura em Portugal, ao explorar a contribuição do meio radiofónico para a divulgação e promoção da música portuguesa. Através de um estudo ao programa Snooze, da estação de rádio Mega Hits, adotou-se uma metodologia mista, que combina técnicas de análise de conteúdo quantitativa com entrevistas semiestruturadas aos profissionais da emissora. Os resultados demonstram que a programação e os conteúdos de promoção musical da Mega Hits seguem uma linha coerente, concentrando-se na transmissão e promoção de um número restrito de artistas, canções e géneros musicais. Não obstante, observou-se também uma certa abertura à inovação, aliada a um meticuloso processo de curadoria musical, fatores que desafiam as teorias mais pessimistas sobre a rigidez das rádios privadas e a sua subordinação aos imperativos comerciais dos grupos empresariais. No entanto, e de um modo geral, se estes resultados comprovam que, quase nove décadas depois, a “fetichização da música” que Adorno criticava se mantém atual no contexto contemporâneo, por outro lado, levantam questões sobre o papel que as emissoras locais, como a Mega Hits, podem desempenhar na divulgação e promoção da música em Portugal, sobretudo num panorama global dominado pelas culturas dos países hegemónicos.