Browsing by Issue Date, starting with "2025-05-13"
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- Higher social class is associated with higher contextualized emotion recognition accuracy across culturesPublication . Kafetsios, Konstantinos; Hess, Ursula; Alonso-Arbiol, Itziar; Schütz, Astrid; Gruda, Dritjon; Campbell, Kelly; Chen , Bin-Bin; Dostal, Daniel; Held, Marco J.; Hypsova, Petra; Kamble, Shanmukh; Kimura, Takuma; Kirchner-Häusler, Alexander; Kyvelea, Marina; Livi, Stefano; Mandal, Eugenia; Ochnik, Dominika; Papageorgakopoulos, Nektarios; Seitl, Martin; Sakman, Ezgi; Sumer, Nebi; Sulejmanov, Filip; Theodorou, Annalisa; Uskul, Ayse K.We tested links between social status and emotion recognition accuracy (ERA) with participants from a diverse array of cultures and a new model and method of ERA, the Assessment of Contextualized Emotion (ACE), which incorporates social context and is linked to different types of social interaction across cultures. Participants from the Czech Republic (Study 1) and from 12 cultural groups in Europe, North America, and Asia (Study 2) completed a short version of the ACE, a self-construal scale, and the MacArthur Subjective Social Status (SSS) scale. In both studies, higher SSS was associated with more accuracy. In Study 2, this relationship was mediated by higher independent self-construal and moderated by countries’ long-term orientation and relational mobility. The findings suggest that the positive association between higher social class and emotion recognition accuracy is due to the use of agentic modes of socio-cognitive reasoning by higher status individuals. This raises new questions regarding the socio-cultural ecologies that afford this relationship.
- Educar pela arte : estratégia promotora de motivação e aprendizagem em crianças com necessidades especiaisPublication . Araújo, Daniela Gonçalves; Ponte, Filomena Ermida Costa Figueiredo Branco daA Arte é de grande importância para o desenvolvimento humano, porque além de ser uma forma de expressão de um ponto de vista de uma civilização, é também um grande difusor de valores e costumes para nossa sociedade. Através da Arte, percecionamos o mundo, os costumes, os valores sociais, a organização da sociedade, a identidade humana de um determinado lugar e de uma época determinada. Ela interpõe o cotidiano das pessoas e proporciona ao ser humano a compreensão, expressar e recriar a sua existência. Neste estudo, a “Educação pela Arte” é ponderada como uma estratégia promotora de motivação e aprendizagem em crianças com NE - necessidades especiais, permitindo uma abordagem eficaz para fomentar a integração e a articulação das áreas científicas e as áreas de expressão. Através das expressões artísticas, visa-se evidenciar a criatividade como um veículo de inclusão, para o desenvolvimento cognitivo e social destas crianças. A presente dissertação tem como objetivo, promover as práticas pedagógicas inovadoras que integram a Arte no processo educativo, ressaltando intervenções que demonstram melhorias na autoestima, na comunicação e no engajamento dos alunos. Assim, pretende-se contribuir para a reflexão sobre a importância da Arte na formação de ambientes educacionais mais inclusivos e estimulantes, promovendo uma aprendizagem inclusiva que se transforme em sucesso escolar.
- Film advertising, branding, and gender representations in Zauberberg productions GMBH's four case studies : negotiating views and consumer perceptionsPublication . Lücken, Luisa; Pereira, Ana Catarina Valdigem JacintoThis internship report explores the representation and portrayal of gender in advertising films produced by the German film production company Zauberberg Productions GmbH. This company is specialized in producing advertising films on behalf of hiring brands. Four case studies were conducted within the scope of this research. They were based on a selection of four advertising films produced by Zauberberg Productions GmbH and commissioned by the companies EnBW, Volkswagen, DVAG, and Kärcher. The report analyzes how these films either challenge or reinforce gender stereotypes, how consumers perceive these portrayals and how it impacts their image of the advertised brands, as well as how influential Zauberberg Productions GmbH is in the portrayal of gender in those films. Therefore, the Circuit of Culture is used as the theoretical framework to analyze the interrelation between production, representation, and consumer perception in those case studies. The report integrates three methodological approaches, namely, multimodal analysis of the four selected advertising films, document analysis of the corresponding advertising agency pitches and director´s interpretations, and two focus group discussions. The focus groups consisted of, in total, sixteen participants, one group with eight male and one group with eight female participants. This methodological triangulation enabled a comprehensive understanding of both production processes and consumer perceptions of gender representations in the selected advertising films. The findings of this report reveal that Zauberberg Productions GmbH´s advertising films represent gender in varied ways, depending on the brand’s objectives, the creative direction of the production team, and the industry in question. While some advertising films, such as those for EnBW and Volkswagen, actively challenge traditional gender roles by portraying women in non-traditional and empowered roles, others, like the DVAG advertising film, reinforce conventional male-dominated stereotypes. Hence, the extent to which stereotypes are challenged or reinforced often depends on how closely the film production aligns with the advertising agency’s initial pitch and the product featured in the advertisement. Focus group discussions highlighted key differences in how male and female participants perceive gender representation in advertisements. On the one hand, female participants, in particular younger and more progressive woman, responded more positively to advertising films that portrayed women in leadership or non-traditional roles and they also viewed these gender portrayals as a reflective of modern gender dynamics. One the other hand, the male participants of the other focus group focused more on product features or emotional resonance with others than on gender dynamics. However, they also recognized the shift in gender portrayals. Overall, the findings of this research indicate that the portrayal of gender in advertising films can have an significant impact on consumer perceptions of the advertised brand. For instance, advertising films that align and portray modern values of gender equality and inclusivity are perceived positively amoung young female consumers which can enhance brand trust and consumer engagement. In contrast, advertising films that reinforce traditional gender roles are viewed less favourably by consumers, which can result in a brand´s loss of more progressive consumers or to gain more progressive consumers. The report concludes by highlighting the importance of balancing gender representation in advertising for brands to align with evolving societal expectations and consumer values. By means of a multiple methodological research approach, the analysis of the four case studies of advertising films seeks to contribute to the knowledge of gender representations in the media and provides useful insights for brands and advertising agencies to negotiate the convoluted terrain of gender portrayal in modern advertising.
- How does CEO branding influence perceived corporate reputation?Publication . Wetzstein, Maxime Irmelin Marcelle; Tavares, Patrícia Isabel Ramos Pego NunesIn an era where corporate leaders are no longer confined to the boardroom but serve as publicfacing representatives of their organizations, the branding of Chief Executive Officers (CEOs) has emerged as a critical factor in shaping corporate reputation (Moore, 2019). Today’s CEOs are expected to embody their company's vision, interact with stakeholders, and navigate the dynamic interplay of social demands and market pressures (Bendisch, 2011; Ventrella, 2021). As the modern business environment emphasizes innovational strength, broad competencies and leadership authenticity, this study’s research question arises: How does CEO branding influence perceived corporate reputation? This question is supported by an analysis of key aspects, including the defining characteristics of CEO branding, the internal and external factors that shape it, and strategies to leverage its potential, thereby maximizing opportunities and minimizing risks. To address these dimensions, this study employs CEO branding as a framework, using semi-structured expert interviews and a desk research analysis of digital communications from CEOs (Döringer, 2020; Stewart, 2022). Both methods focus on German DAX enterprises to capture CEOs' significant reach and influence, and evaluate audience interactions with their branding strategies. To analyse the findings, a qualitative content analysis following Mayring’s methodology (2022) is employed, systematically evaluating key branding elements such as authenticity, vision, goal orientation, expertise, stakeholder alignment, and approachability (Gough & Richardson, 2024). Key findings reveal that authenticity is highlighted as the most impactful component, fostering stakeholder trust and credibility (2015; Ventrella, 2021; Freeman, 2023). A forwardlooking vision emerges as a cornerstone for aligning organizational strategies with social and economic trends, strengthening corporate reputation (Casanova, 2017; Fetscherin, 2015). This research underlines the interplay of hard and soft skills – such as expertise, goal orientation, and approachability – as essential for building a well-rounded and resonant CEO brand. However, the findings also underscore potential reputational risks stemming from traits like arrogance or misaligned corporate social responsibility initiatives (Fetscherin, 2015). Additionally, the study analyses theoretical frameworks like the Stakeholder Theory (Freeman, 2023), the CEO-Branding Mix (Fetscherin et al., 2015), and CEO Reputation Management (Casanova, 2002). This research contributes to the growing body of literature by providing actionable insights into the strategic alignment of the CEO branding with corporate goals (Malmendier & Tate, 2009; Fombrun 2012). It offers a framework for leveraging the CEO branding as a multidimensional tool to enhance corporate reputation, address stakeholder demands, and achieve long-term organizational success (Bai et al., 2019; Freeman, 2023). Thus, the study underscores that an effective CEO branding is not merely a reflection of leadership but a transformative force in a modern corporate strategy, bridging organizational activities with stakeholder demands (Fetscherin et al., 2015).
- Marketing de experiências e a sua influência no consumidor : caso Mundo Fantástico da Sardinha PortuguesaPublication . Travassos, Carolina Abrantes Leite Simões; Simão, João Duarte Borges Martins de VasconcelosO marketing de experiências evidencia-se como a estratégia que se foca na criação de experiências memoráveis e diferenciadas, e conexões emocionais com o consumidor, estimulando os cinco sentidos. Esta investigação pretendeu compreender de que forma o impacto do marketing de experiências no comportamento do consumidor, tendo como contexto, a marca O Mundo Fantástico da Sardinha Portuguesa. Para tal, recorreu-se à metodologia de investigação mista, incluindo uma entrevista semiestruturada e questionário com 151 respostas válidas, suportados por uma pesquisa teórica, de modo a obter uma perspetiva mais realista sobre as intenções e os objetivos por trás das estratégias de branding da marca e explorar como as estratégias de marketing de experiências são concebidas e implementadas, além de seu impacto percebido na perceção do consumidor. Os resultados reforçam a importância do marketing de experiências na diferenciação da marca, consolidando a sua posição no mercado e fortalecendo a relação com os consumidores. Em termos empresariais, esta investiga o evidencia que a aposta em experiências envolventes contribui para o sucesso da marca, demonstrando que a criação de ambientes imersivos e emocionais influencia positivamente a perceção e a fidelização.
- Pornografia infantil virtual : a legitimidade jurídico-penal da incriminaçãoPublication . Gonçalves, Marta Cristina Correia; Silva, Germano Maques daConstitui objeto da presente dissertação a escalpelização da incriminação da pornografia infantil virtual e da respetiva legitimidade jurídico-penal. Prestamo-nos a aferir a consagração destas modalidades de pornografia infantil no ordenamento jurídico-penal português, designadamente no n.º 4 do artigo 176.º do Código Penal, concluindo que ambas estão inseridas no âmbito da prática dos atos descritos nas alíneas c) e d) do n.º 1 do supramencionado artigo utilizando material pornográfico com representação realista de menor. Para tanto, analisámos a evolução do reconhecimento do especial estatuto jurídico dos menores e da proteção deste grupo etário contra a violência sexual na qual se insere a pornografia infantil, bem como a evolução da incriminação da pedopornografia no domínio da União Europeia e do ordenamento jurídico-português. O cerne da nossa análise prendeu-se com a consonância da incriminação com o atual paradigma do direito penal do bem jurídico. Nestes termos, recusamos que possa estar em causa a tutela da autodeterminação sexual de um qualquer menor real concreto, admitindo, contudo, que no âmbito da modalidade parcial se tutela ainda um bem jurídico-penal eminentemente pessoal – o direito ao livre desenvolvimento da personalidade do menor na esfera sexual. Não obstante, consideramos que ambas as modalidades estão afetas à tutela de um bem jurídico-penal de cariz supraindividual – a proteção da infância e da juventude. Alertando para os riscos que os atuais desenvolvimentos tecnológicos comportam no domínio da pornografia infantil (dando particular atenção à tecnologia deepfake), bem como para os grandes benefícios económicos associados a esta indústria, asseverámos que as condutas em causa carecem de tutela penal, não podendo ser configuradas como ilícitos de mera ordenação social, sob cominação de não se cumprirem as exigências de prevenção geral negativas e positivas que, no caso, se impõe. Com a presente dissertação é, portanto, possível afirmar a legitimidade jurídico-penal da incriminação da pornografia infantil virtual, em ambas as modalidades.