Browsing by Issue Date, starting with "2025-05-07"
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- Estruturas jurídicas e modelos de governação do investimento imobiliárioPublication . Bruges, Maria Luísa Silva de Bravo; Martins, Paulo Câmara Pires dos SantosA presente dissertação versa sobre a análise dos veículos de investimento imobiliário em Portugal, cujo foco incide sobre os organismos de investimento coletivo alternativo imobiliário, as sociedades de investimento e gestão imobiliárias e, ainda, o equity crowdfunding imobiliário. Num primeiro momento, são analisados os desafios suscitados por cada um destes veículos e, sob uma visão crítica do direito constituído, desenham-se sugestões de alteração às soluções existentes. Além disso, é feito um exame comparativo destes veículos sob a égide dos modelos de governação, onde são realçados os problemas de corporate governance levantados na gestão operacional destes veículos, tal como, mecanismos de controlo, influência dos investidores, mecanismos de saída e, ainda, conflitos de interesses. O objetivo do estudo é concluir pelo veículo que em termos estruturais, funcionais e de governação melhor se adequa às especificidades do investimento imobiliário.
- Improving FNAC's loyalty program through strategic partnerships : incorporating customer preferences and optimizing marketing strategiesPublication . Fonseca, Filipa Alves Carriço de Freitas; Soares, Fátima Patrícia Nunes da Encarnação Marques DiasNowadays, consumer loyalty and brand retention are increasingly important, since with a saturated market and consumers having more choice between different brands than ever before, this is becoming one of the most challenging objectives for brands. It is therefore essential for brands to develop effective strategies to achieve customer loyalty. Thus, partnership programs have emerged as one of the strategies used by several companies in different sectors. These programs have proven to be highly effective, as they enable members of the loyalty program to enjoy advantages both inside and outside the company's facilities. However, each brand has different members, and it is of paramount importance to understand them and their preferences so that these programs are adapted to their interests and needs. The more these interests are fulfilled by the company, the more aware and engaged with the partnership program the members are. Communication emerges in this process as a promoter of member awareness and engagement, and it is an indispensable strategic tool for companies that decide to incorporate partnerships into their customer loyalty program. This Internship Report implemented a mixed-methods study, including direct observation, benchmarking, and a questionnaire, to analyze a retail company, FNAC Portugal, and explore the best practices for improving its partnership program and, consequently, its communication with FNAC Card members. The results showed that the company has a well-established partnership program, with more than 100 partners, however many of the members are not aware of the partner network and don't use it either, showing that there is a problem both in the value they place on partnerships and in the communication made about them. It was possible to see that although most members are engaged in the program, a significant proportion report that they want a greater diversity of brands included in the program and need more information about it, and they prefer email (newsletters) for this communication. This research adds new clues to the scarce literature on this topic, drawing on FNAC's best practices and the suggestions of its members to provide some lessons on how to improve the program and its communication with members. Applying these practices can benefit both companies with loyalty program partnerships and their members.
- Reasons behind watching dating reality TV by young adults in PolandPublication . Brochocka, Julia Maria; Torres, Eduardo CintraReality television has become very popular around the world. Reality shows are usually based on the simple principle of showing common people in situations similar to real. Poland, like any other country, has also been affected by the popularity of reality TV. Reality shows, especially dating shows like Love Island, Hotel Paradise, Love Never Lies and The Sanatorium of Love, became a cultural phenomenon with high viewership. However, this phenomenon states the question: what motivates Polish viewers to watch these dating reality shows? By examining audience study theories such as Uses and Gratifications or Reception theory and understanding reality TV audience, their habits, and motivations, we conducted a survey and interviews among young adults in Poland. Both survey and interviews were based on prior research regarding reality television and their audience. Findings indicate that the majority of the responders watch those shows as they seek entertainment. Other less popular reasons are to pass time, relax, escape, socialize and because of participants in that shows. Some viewers watch dating shows for other reasons such as voyeurism, out of habit, for social learning or identification however this reason did not receive much support in this target group. Both the Uses and Gratifications theory and Reception theory were in line with the results of this study.
- Understanding consumer intentions towards ethical shopping appsPublication . Monteiro, Mariana Frazão; Mendonça, CristinaWith the rise of ethical consumerism, ethical shopping apps4digital platforms that help customers assess products and brands on sustainability, fair labor practices, and ethics credentials4have emerged as digital tools to facilitate responsible purchasing decisions. Still, adoption remains limited, and the factors influencing consumer engagement with these apps require further exploration. This study investigates factors influencing the adoption intentions of ethical shopping applications, providing an understanding of consumer intentions, by integrating the Theory of Planned Behavior and the Unified Theory of Acceptance and Use of Technology. A survey of 181 participants measured the determinants of adoption intentions and the influence of technological and behavioral determinants. The findings indicate that practical considerations, such as performance expectancy and cost-benefit, play a more significant role in adoption decisions than purely ethical motivations. Price concerns, lack of awareness, and trust issues were key barriers for using ethical shopping apps, while being part of a socially responsible community and the ability to find sustainable products were the most cited drivers. The findings suggest that while there is interest in using ethical shopping apps, increasing adoption requires credibility-building efforts, visibility campaigns, and financial and practical incentives that clearly demonstrate their value, ensuring that interest translates into actual use. Apart from understanding technology-mediated ethical consumption knowledge, this study illuminates consumer decision-making in digital markets.
- Cultural perspectives on responsible leadership : a qualitative comparison between Germany and PortugalPublication . Haug, Felicia Kristin; Cruz, Nuno Moreira daThis study explores cultural perspectives on Responsible Leadership (RL) between Germany and Portugal, focusing on perceptions, enablers, barriers and benefits in these two different cultural contexts. Using a qualitative research approach, semi-structured interviews analyse German leaders' subjective perceptions and compare them with findings from a previous study of Portuguese leaders. The findings indicate that both German and Portuguese leaders share a holistic understanding of RL, emphasizing employee well-being, although their priorities differ. While Germans prioritize operational efficiency, the Portuguese value adaptability. Key enablers in both countries include experience. Both groups face challenges related to time constraints; additionally, German leaders focus on balancing stakeholder interests, and Portuguese leaders emphasize market volatility. RL is recognized in both countries for improving employee motivation. Furthermore, German managers highlighted improvements in organisational networking, while Portuguese managers noted direct financial benefits. The findings highlight the critical role of cultural values in the perception and implementation of RL and provide valuable insights for global leaders on the importance of cultural sensitivity. Future research should expand sample sizes and consider dynamic cultural models to gain a more comprehensive understanding.
- The impact of leadership on information overload and stress : exploring the mediating role of sense of powerPublication . Henriques, Marta Maria Veiga Cardiga; Almeida, Filipa deThis dissertation aims to explore the influence of different organisational positions on perceived information overload and stress. Could this relationship be explained by the sense of power? The information overload phenomenon occurs when the capacity to process information is lower than the information being received, meaning that the high load of information becomes a limitation rather than a support to an ideal decision-making process. Indeed, the constant disruptive technological advancements have been contributing to the growing availability of information. Consequently, there is an increasing necessity to address this phenomenon since it negatively affects productivity, decision-making and stress. Furthermore, previous findings have indicated that an enhanced sense of power, closely tied to leadership positions, enables more effective information processing capacities. On that basis, the results in this study have demonstrated alignment with previous research since it concludes that the sense of power effectively explains how leaders perceive less information overload. Moreover, power acts as an essential mechanism between information overload perceptions and organisational positions, mitigating adverse organisational outcomes, such as stress. In sum, this dissertation offers a novel perspective on how leadership and power influence cognitive organisational challenges. It refers to the perspective of power as a protective factor against information overload and stress perceptions, offering meaningful insights for both managerial practices and academic research.
- The role of decision context and cognitive reflection in AI advice acceptancePublication . Sigmund, Tim Niklas; Mendonça, CristinaAs artificial intelligence (AI) plays an increasing role in decision-making, understanding when and why individuals accept AI advice is crucial. This study titled “The Role of Decision Context and Cognitive Reflection in AI Advice Acceptance” by Tim Sigmund examines whether AI advice acceptance depends on decision context – specifically, whether individuals are more likely to follow AI recommendations in analytical (financial) versus intuitive (travel) decisions. Additionally, it investigates whether cognitive reflection, the ability to engage in deliberative thinking, moderates this effect by stabilizing advice-taking behaviour across contexts. An experimental study was conducted in which participants made initial decisions in two scenarios before receiving AI-generated advice. The findings showed no significant effects of decision context or cognitive reflection on AI advice acceptance. Instead, participants largely adhered to their original choices, suggesting that egocentric discounting may play a stronger role than decision type or cognitive traits. These results challenge prior assumptions that AI is more readily trusted in structured, data-driven contexts and highlight the complexity of AI advice-taking behaviour. The study contributes to research on human-AI collaboration by demonstrating that egocentric discounting may outweigh the influence of cognitive traits and decision context. While cognitive reflection was expected to moderate advice acceptance, its impact was minimal, indicating that other factors – such as AI trust, prior experience, or self-confidence – may better predict AI reliance. Future research should explore these variables and consider real-world decision-making contexts to refine our understanding of AI-human interaction.