Browsing by Issue Date, starting with "2025-05-07"
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- Estruturas jurídicas e modelos de governação do investimento imobiliárioPublication . Bruges, Maria Luísa Silva de Bravo; Martins, Paulo Câmara Pires dos SantosA presente dissertação versa sobre a análise dos veículos de investimento imobiliário em Portugal, cujo foco incide sobre os organismos de investimento coletivo alternativo imobiliário, as sociedades de investimento e gestão imobiliárias e, ainda, o equity crowdfunding imobiliário. Num primeiro momento, são analisados os desafios suscitados por cada um destes veículos e, sob uma visão crítica do direito constituído, desenham-se sugestões de alteração às soluções existentes. Além disso, é feito um exame comparativo destes veículos sob a égide dos modelos de governação, onde são realçados os problemas de corporate governance levantados na gestão operacional destes veículos, tal como, mecanismos de controlo, influência dos investidores, mecanismos de saída e, ainda, conflitos de interesses. O objetivo do estudo é concluir pelo veículo que em termos estruturais, funcionais e de governação melhor se adequa às especificidades do investimento imobiliário.
- Improving FNAC's loyalty program through strategic partnerships : incorporating customer preferences and optimizing marketing strategiesPublication . Fonseca, Filipa Alves Carriço de Freitas; Soares, Fátima Patrícia Nunes da Encarnação Marques DiasNowadays, consumer loyalty and brand retention are increasingly important, since with a saturated market and consumers having more choice between different brands than ever before, this is becoming one of the most challenging objectives for brands. It is therefore essential for brands to develop effective strategies to achieve customer loyalty. Thus, partnership programs have emerged as one of the strategies used by several companies in different sectors. These programs have proven to be highly effective, as they enable members of the loyalty program to enjoy advantages both inside and outside the company's facilities. However, each brand has different members, and it is of paramount importance to understand them and their preferences so that these programs are adapted to their interests and needs. The more these interests are fulfilled by the company, the more aware and engaged with the partnership program the members are. Communication emerges in this process as a promoter of member awareness and engagement, and it is an indispensable strategic tool for companies that decide to incorporate partnerships into their customer loyalty program. This Internship Report implemented a mixed-methods study, including direct observation, benchmarking, and a questionnaire, to analyze a retail company, FNAC Portugal, and explore the best practices for improving its partnership program and, consequently, its communication with FNAC Card members. The results showed that the company has a well-established partnership program, with more than 100 partners, however many of the members are not aware of the partner network and don't use it either, showing that there is a problem both in the value they place on partnerships and in the communication made about them. It was possible to see that although most members are engaged in the program, a significant proportion report that they want a greater diversity of brands included in the program and need more information about it, and they prefer email (newsletters) for this communication. This research adds new clues to the scarce literature on this topic, drawing on FNAC's best practices and the suggestions of its members to provide some lessons on how to improve the program and its communication with members. Applying these practices can benefit both companies with loyalty program partnerships and their members.
- Reasons behind watching dating reality TV by young adults in PolandPublication . Brochocka, Julia Maria; Torres, Eduardo CintraReality television has become very popular around the world. Reality shows are usually based on the simple principle of showing common people in situations similar to real. Poland, like any other country, has also been affected by the popularity of reality TV. Reality shows, especially dating shows like Love Island, Hotel Paradise, Love Never Lies and The Sanatorium of Love, became a cultural phenomenon with high viewership. However, this phenomenon states the question: what motivates Polish viewers to watch these dating reality shows? By examining audience study theories such as Uses and Gratifications or Reception theory and understanding reality TV audience, their habits, and motivations, we conducted a survey and interviews among young adults in Poland. Both survey and interviews were based on prior research regarding reality television and their audience. Findings indicate that the majority of the responders watch those shows as they seek entertainment. Other less popular reasons are to pass time, relax, escape, socialize and because of participants in that shows. Some viewers watch dating shows for other reasons such as voyeurism, out of habit, for social learning or identification however this reason did not receive much support in this target group. Both the Uses and Gratifications theory and Reception theory were in line with the results of this study.