Browsing by Issue Date, starting with "2025-07-08"
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- Recruitment of portuguese nurses : a strategic Communication plan for a German clinicPublication . Ellerman, Julius Wilhelm; Campos, Ioli RibeiroThe global shortage of nurses, exacerbated by aging populations and increasing healthcare demands, presents critical challenges for healthcare organisations worldwide. The aim of this project was to develop a strategic communication plan for recruiting Portuguese nurses to a German clinic, ARCUS, a leader in orthopaedic surgery and sports medicine. The plan leverages the strengths of Portuguese nursing education, the socio-economic dynamics and working conditions in Portugal's healthcare sector, and the high employer standards of the ARCUS Clinic in Pforzheim, Germany. Based on a thorough literature review in combination with a quantitative survey, the investigation for effective strategies and tactics for crossnational recruitment was realised as part of the strategic communication plan. First hand empirical data of Portuguese nursing students regarding academic motivation and labour migration preferences allowed the creation of specific Vision, Mission, and Values statements, employer branding and the dissemination of personalised employee value propositions. The resulting messages promote opportunities for education and professional development for young Portuguese nurses and nursing students in Germany. This project provides a framework for European nurse recruitment initiatives and contributes to the research in the broader field of healthcare communication and sustainable recruitment. Furthermore, the project serves as an example for healthcare organisations to enhance employer branding and develop innovative employee value propositions.
- Characterization of oral health literacy and strategies for development in the futurePublication . Hashemi, Seyedfarzad Fazaeli; Veiga, Nélio Jorge; Lopes, Pedro André Ferreira CamposBackground: Oral health literacy is a critical determinant of health outcomes, influencing personal behaviors, decision-making, and access to dental care. In many countries, including Portugal, insufficient oral health literacy is associated with preventable oral diseases and increasing health inequalities. Methods: This study conducted a systematic review based on PRISMA guidelines, using multiple databases (PubMed, Scopus, Cochrane) to identify empirical studies from the past ten years that implemented interventions aimed at improving oral health literacy. The quality of the eligible studies was assessed using the Joanna Briggs Institute criteria. Results: Eighteen studies were identified and analyzed. The strategies found included school-based interventions (such as the Childsmile program and Social Cognitive Theory-based programs), mobile health applications, educational initiatives targeted at caregivers, national policy frameworks, and training programs for dental health professionals. Most of these interventions demonstrated positive impacts on knowledge, behavior, and preventive oral health practices. Conclusion: Global interventions to improve oral health literacy offer promising models for adaptation in Portugal. Key strategies such as the development of a national oral health literacy policy, integration into school curricula, professional training, and the use of digital tools can be tailored to the Portuguese context to reduce oral health inequalities, and promote better population health.