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  • Strategic communication and employer branding for workplace inclusion: insights from the integration of people with down syndrome
    Publication . Boechat, Anna Carolina; Barreto, Ana Margarida; Bernardo, Sara
    In today’s competitive labor market, employer branding (EB) plays a strategic role not only in attracting and retaining talent but also in promoting inclusive values. However, inclusion often remains at a symbolic level, especially concerning individuals with intellectual disabilities. This study investigates how EB functions as a form of strategic communication that can foster genuine workplace inclusion. It focuses on the integration of people with Down Syndrome (DS) in Portugal as a specific case study to examine broader mechanisms and barriers of inclusive branding. The research addresses three questions: (1) What EB strategies are most commonly implemented to support inclusion? (2) Which are considered most effective? (3) What are the main obstacles to implementing inclusive EB? A qualitative approach was adopted, based on semi-structured interviews with representatives from companies and NGOs. Thematic analysis was used to explore perceptions, practices, and challenges. Findings highlight that continuous tutor support, team training, and partnerships with NGOs are the most effective EB strategies. However, cultural resistance, overprotection by families, and lack of post-school support persist as barriers. This study offers an original contribution by positioning inclusion as central to strategic communication in EB. It advocates for structural transformation and cross-sectoral collaboration to align employer branding with inclusive practices.
  • Exposing a clear ambivalence: the 1992 consensus in the 2024 Taiwan presidential elections
    Publication . Zhou, Shenglan
    This paper examines the impact of the 1992 Consensus on Taiwan’s 2024 presidential campaigns. It argues that the term has remained ambiguous since its inception and has evolved into an empty signifier. By conducting a multimodal critical discourse analysis of interviews and electoral campaigns of the three 2024 presidential candidates from April to July 2023, this study reveals that Hou Yu-ih of the Kuomintang (KMT) endorsed the term to maintain Taiwan’s Sinified identity, while Lai Ching-te from the Democratic Progressive Party (DPP) rejected it to promote a Taiwanese identity, though ambiguities persisted in his interpretation. Ko Wen-je of the Taiwan People’s Party (TPP) rejected the Consensus for its ambivalence. The election resulted in Lai’s victory and continued DPP leadership. After taking office, Lai rejected completely the 1992 Consensus. Despite this, the study concludes that the 1992 Consensus will likely remain a key issue in cross-strait relations due to Beijing’s insistence.
  • (Dis)connected lives: mediated intimacy and iransnational vulnerability in Bury me, my love
    Publication . Ferreira, Cátia
    In an era of forced migration and fragmented geographies of care, digital games have become important platforms for representing the emotional and structural conditions of transnational life. This article examines Bury Me, My Love, an interactive fiction game that simulates the mediated communication between Nour, a Syrian refugee, and her husband Majd. Through a smartphone interface that reproduces real‑time messaging, the game makes visible the emotional labour, temporal uncertainty, and constrained agency that shape long‑distance caregiving under displacement. Drawing on a qualitative methodology that integrates ludonarrative analysis, document analysis of a collaborative player‑generated walkthrough, and thematic analysis of multilingual user reviews, the study investigates how the game constructs transnational vulnerability through its mechanics, narrative design, and reception. Findings show that Bury Me, My Love represents vulnerability procedurally, through delayed communication, limited choices, and unpredictable consequences, and affectively, through its portrayal of mediated intimacy and emotional strain. By connecting game design, player documentation, and public reception, the article demonstrates how digital games can articulate cultures of vulnerability and provide participatory spaces for ethical reflection, empathy, and critical engagement with the realities of displacement.
  • Life standing on still life, a journey through video and art in Hurt
    Publication . Avelar, Mário José
    Johnny Cash’s video cover of Trent Reznor’s "Hurt" explores the themes of ageing, regret, pain, and the passage of time. Within the context of ageism, the lyrics resonate deeply, reflecting the struggles faced by individuals as they grow older and confront societal perceptions that often devalue their experiences and contributions. The visual dimension of Cash's rendition, with its resonance of a pictorial genre, Still Life, imbued with a sense of vulnerability and introspection, highlights the emotional toll of aging, as well as the isolation that can accompany it, particularly in a culture that frequently prioritizes youth over wisdom. We also focus on the image of a man of Cash’ stature and on his performance in relation to its strength but also its frailty, something that Bob Dylan stressed while addressing the presence of Cash “Johnny was and is North Star; you could guide your ship by him” (Diehl 2018). Ultimately we will use his interpretation as our compass in which "Hurt" serves as a powerful commentary on the human experience, transcending the boundaries of age and challenging the stigma associated with growing older and as Nick Cave on his encounter with the man in black declared “Johnny comes alive!” (Cave 2023).
  • Photographs, words and a surrealist game: devising a visual literacy methodology in a University of Third Age
    Publication . Brant, Alfredo
    Universities of the Third Age first emerged in France in the 1970s. With the aim of promoting active and healthy ageing, this educational and social initiative offers accessible courses for older people. In this article, we present and analyze a case study of a photography workshop held at the Universidade Alcântara Senior [Alcântara Senior University] in Lisbon, which was designed and conducted by the author. Drawing on the participants’ relationship with the urban space of a city undergoing significant spatial and structural changes, the article examines the specific pedagogical methodology devised for this initiative, discussing the outcomes of the collective work produced by the participants. The aim is to grasp elements of the group’s visuality and explore how they can raise awareness of conflicts in urban spaces. We conclude that an approach to visual literacy through photographic practices holds great potential for addressing the concerns of older adults regarding the use, perception, and enjoyment of urban space.
  • Da estranheza (do fantástico) no cinema de Manuel Luiz Vieira Produzido na Madeira na década de 1920
    Publication . Salgueiro, Ana
    Considerado um dos primeiros filmes fantásticos portugueses, O Fauno das Montanhas, realizado por Manuel Luiz Vieira entre 1926 e 1927, suscitou, desde a sua estreia, algumas perplexidades. Dando continuidade à experimentação do cinema ficcional que o cineasta madeirense encetara em 1925-1926 com o filme A Calúnia, sob a chancela da sua nova produtora Empreza Cinegráfica Atlântida (ECA), em maio de 1927 a nova fita de Manuel Luiz Vieira surpreendia os cinéfilos insulares com a estranheza (então mal compreendida) de um novo tipo de cinema de ficção. Surpresa ainda hoje manifestada pelos poucos autores que se têm debruçado sobre O Fauno das Montanhas: o que terá levado um cineasta insular a realizar e a produzir, na Madeira dos anos 1920, um filme como este? Centrando a nossa análise quer na imprensa periódica coeva (madeirense e nacional), quer numa cópia da fita existente no Arquivo Nacional das Imagens em Movimento (ANIM), procurámos os fatores que terão motivado Vieira à experimentação deste novo cinema, bem distinto daquele que antes realizara ao serviço da regionalista Madeira Film. Embora não abandonando os filmes de factos que o público local e a diáspora madeirense continuavam a aplaudir, buscando no cinema a representação supostamente transparente das belezas da ilha e das novidades da vida insular quotidiana, Manuel Luiz Vieira escreve, realiza e produz O Fauno das Montanhas já sob a influência da vanguarda cinematográfica francesa com que contactava pelo menos desde 1922. Os desafios eram agora outros: pensar e fazer cinema como criação subjetiva e artística e já não apenas como registo mimético e jornalístico do mundo; questionar o cinema mimético e regionalista até então produzido na Madeira, assim como a imagem idílica e tranquilizadora que nessas fitas se construía da ilha. A opção pelo efeito fantástico permitia, assim, conceber uma nova e perturbadora imagem da Madeira, trazendo à superfície realidades muitas vezes ignoradas pela própria realidade e, assim, problematizando o próprio conceito de real.