Browsing by Issue Date, starting with "2022-04-29"
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- Case study : Casa Agrícola Assis Lobo : the changing world of SMEs in the wine industryPublication . Quinta, Afonso Martins; Cardeal, NunoThis dissertation aims to understand how Casa Agrícola Assis Lobo, a small enterprise from Palmela, in Setúbal Region, was able to start its internationalization after a long restructuring process. The focus is to identify the entry strategies into foreign markets, and how the company has used its resources and capabilities, considering the natural limitations of a SME. Palmela is considered an important wine cluster in the region where the number of wine producers is high, and competition is fierce. This creates huge gaps between major wine companies who can deploy aggressive market entry strategies and smaller ones where these strategies are out of reach. Casa Agricola Assis Lobo is an example of how innovation and sustainable practices can provide an edge in a saturated industry, and the importance of recourse efficiency to achieve competitive growth. Furthermore, there is a deeper look at the impact of Covid-19 and Climate Change, and how this has reshaped the company business operations and production practices. Climate Change in particular, will have unpredictable consequences, where the company has already been taking active measures to minimize these damages, and it’s providing valuable insights to stay competitive.
- The game changing act of impact investing : the case of MAZEPublication . Huynh, Thanh Phuc; Bicho, MartaThe research study examines the practice of the upcoming financial instrument of impact investing, with prior focus on impact measurement, by analysing the approach of a Portuguese impact investing firm, MAZE. The study will establish a theoretical foundation by reviewing existing literature, and clarifying conceptual frameworks, to be applied when analysing the case of MAZE. For the first part of the analysis the framework of PESTEL will be applied to understand the drivers of the market in the relevant industry. For the second part of the analysis, the study will examine the impact management approach of MAZE, the Impact Management Project (IMP) guidelines and its adaption of the framework. To evaluate the challenges and suggest improvements, the SWOT analysis will be applied. The results of the study demonstrate that Portugal has a strong orientation towards positive change and the market is well-equipped for social enterprises to rise. Furthermore, the analysis shows that MAZE has done a great job in developing a significant impact management approach that allows for a detailed and actionable overview of the impact created, to develop infrastructures for social enterprises to grow and succeed. The results in combination explain the fact that MAZE has become a major player in the Portuguese impact scene and demonstrates how impact management can be accomplished to achieve higher positive change.
- Desenho universal para a aprendizagem e necessidades educativas especiais no ensino de educação moral e religiosa católicaPublication . Cunha, RicardoNa sua prática letiva, o docente de Educação Moral e Religiosa Católica (EMRC) é confrontado com a necessidade de articular o Desenho Universal para a Aprendizagem (DUA) e a conceção curricular em espiral, de Jerome Bruner. O objetivo principal deste estudo é aprofundar as práticas pedagógicas dos professores de EMRC na aplicação do DUA. A amostra é constituída por professores desta área curricular em Portugal, num total 181 participantes. Os resultados revelam que os docentes de EMRC estão envolvidos na construção de uma escola inclusiva. Apesar de algumas similaridades entre a conceção curricular de Jerome Bruner e as fases de envolvimento e representação do DUA, os professores de EMRC inquiridos apresentam bastantes dificuldades em incluir todas as fases do DUA na sua prática pedagógica, em especial, a expressão, o que sugere a necessidade de formação contínua nesta área, como forma de promover práticas pedagógicas inclusivas.
- Willingness to pay for a refillable packaging system : investigating the effect of the consumers’ perceived ease of use, perceived usefulness and pro-environmental attitudePublication . Moreira, Rute Gabriela Deveza Silva; Romeiro, PauloIn a society where environmental concerns and demand for environmentally friendly products are increasing, businesses are adapting to meet their consumers’ expectations. Consumers believe that an efficient way to reduce companies’ environmental impact is by managing plastic waste. This dissertation focuses on a refillable packaging system in which the Refill on the Go solution is included. The study intends to identify what determines the Willingness to Pay for a Refill on the Go solution and how the consumers’ environmental attitude impacts this relationship. Additionally, this research takes the Technology Acceptance Model as the initial point and examines how Perceived Ease of Use and Perceived Usefulness predict the Willingness to Pay. An online survey was conducted where some respondents were exposed to a traditional Single use shampoo package from an established brand within the industry and the other respondents to a Refill on the Go solution plus a refillable package from also an established brand within the industry. The results show that with a higher consumers' Pro-Environmental Attitude, the Willingness to Pay for a Refill on the Go solution is also higher and with a lower Pro-Environmental Attitude, the Willingness to Pay for a Refill on the Go solution is also lower. Although, it was not possible to prove that Willingness to Pay can be explained by neither Perceived Ease of Use nor Perceived Usefulness. Nevertheless, it was possible to find that Willingness to Pay is explained by how useful consumers between 18 and 24 years old believe the packaging system is.
- Market perceptions and valued features of portuguese construction project managersPublication . Silvestre, Ânia Martins; Xavier, RuteThe goal of this thesis is to provide a perspective of what Portuguese construction project managers (focusing on architects and engineers) think about modular construction and modular products, as well as studying what they value in products to incorporate in future projects to help in the development of a communications plan for Shaftmodule. In this study an overview of the construction market was performed, with an emphasis on new trends, more specifically the increment in offsite production. The methodology consisted of a quantitative study in the form of a survey distributed to 87 respondents. The main conclusion of this thesis is that the Portuguese market is still very conservative, as well as architects and engineers. Respondents don’t feel the market is changing the methods currently used and they don’t agree that offsite construction and mechanization of processes is the future of construction. Although for Shaftmodule penetration in the market is difficult their product has some of the characteristics respondents value when deciding on products to integrate in their projects. Therefore, Shaftmodules’ value proposition needs to showcase exactly these features and present a cohesive message. Additionally, the internet is the most used channel to search and learn about new products, followed by magazines, word of mouth, social media, and newsletters. These insights will help Shaftmodule develop a communication plan for Portuguese construction project managers.
- Práticas silenciárias e mistagogia poética do silêncio na liturgiaPublication . Gonçalves, Rafael da Silva; Carvalho, Joaquim Augusto Félix deEsta investigação pretende revelar a importância do silêncio e do poder da escuta como verdadeiros pedagogos na vivência humana, nas artes e na vida litúrgica. Neste sentido, numa primeira etapa, falarei da importância do silêncio nas relações humanas, mais concretamente na sua relação com a palavra e com a escuta, ou seja, ao nível da natureza humana. De seguida, apresentarei alguns “mapas do silêncio”, nomeadamente nas seguintes linguagens: na arte (desde a poesia, passando pela música e pela pintura) e na vida contemplativa. Por fim, abordarei o silêncio na ação litúrgica: refletirei sobre o silêncio sagrado como um elemento litúrgico e o seu lugar na relação com a palavra e com os gestos, bem como sobre a sua ligação com a escuta. Pensarei também o silêncio como um lugar litúrgico que precisa de ser habitado, porque é fonte profunda e rica duma experiência com Deus.
- A hybrid textile company : an example to follow : the case of MundotêxtilPublication . Apolinário, Ana Rita Santoalha; Bicho, MartaAs Corporate Social Responsibility (CSR) gains momentum, for-profit organizations are becoming aware of the need to incorporate a social and environmental purpose on business model, engaging in hybridization processes alongside supporting the Sustainable Development Goals (SDGs). The aim of this study is to present a model that allows companies to introduce CSR with a focus on four distinct targets and then connect CSR dimensions and implementations with the SDGs, supporting them. Mundotêxtil (MT) is a 47-year-old family-owned company and a global reference in the production of terry towels. On the past years, the company has engaged in a hybridization process by changing its purpose to focus on the well-being of future generations, including CSR practices in its business model. The case study shows how the process was started, why they engaged in it, and the strategy they adopted. A re-focus has taken place, their goal is now sustainability and responsibility alongside growth. The analysis focuses on this process and the implementation of CSR, enabling CSR to become part of the company's mission and to be supported by the SDGs. The dissertation provides insights into hybridizing CSR targets: first, it is important to identify the drivers that lead to CSR implementation. Then, it is critical to define the four targets that companies should focus on to root it. Finally, with the support of the SDGs, companies root CSR in their business model.
- The impact of brand activism on brand image : the mediating role of perceived brand authenticity and the effect of celebrity and non-celebrity endorsementsPublication . Bernardino, Patrícia Ribeiro; Romeiro, PauloNowadays, consumers expect brands to be more involved in social matters, which has led in recent years to several global brands taking stands on major socio-political issues. Brand Activism is an increasingly popular topic that has become a part of brands’ marketing strategies. Due to the highly controversial nature of social problems, however, there are long-term consequences that need to be evaluated. This study intends to assess the impact that engaging in social activism has on a brand’s image and how authentic consumers perceive brands’ activism efforts to be. First, a pre-survey was used to select in an unbiased way the social cause and celebrity to be represented in the main study. Afterward, a survey was applied in order to expose the respondents to one of the five different stimuli: Male Celebrity Endorsement; Male Non Celebrity Endorsement; Female Celebrity Endorserment; Female Non-Celebrity Endorsemnt; No Endorsement nor Activism. Main findings suggest that Brand Activism positively impacts the Brand Image, and that Perceived Brand Authenticity fully mediates this effect. Furthermore, Celebrity Endorsed Brand Activism has a higher impact on Brand Image than Non-Celebrity Endorsed Brand Activism, while both Endorsement strategies have the same effect on Perceived Brand Authenticity. This study recommends that brands should only take a stand when there is a congruence between the social cause supported and the companies’ values. Further research should investigate other forms of activism and assess whether the same results apply.
- Bible Society Archives: um ponto de partida para a história da circulação da Bíblia em português no século XIXPublication . Leite, Rita MendonçaO processo de distribuição da Bíblia em português ao longo do século XIX e início do século XX foi largamente dinamizado pelo trabalho de uma instituição de origem anglo-saxónica – a British and Foreign Bible Society – que procurou promover a universalização dos textos bíblicos. Os contornos dessa dinâmica, as suas consequências e a multiplicação de fraturas hermenêuticas e societárias que produziu, podem ser acompanhadas do ponto de vista historiográfico através da análise e investigação da documentação sobre Portugal integrada nos Bible Society’s Archives – as coleções do Arquivo da Sociedade Bíblica Britânica e Estrangeira (SBBE) – deposita das atualmente na Biblioteca da Universidade de Cambridge. Ali se encontra informação bibliográfica e documentação manuscrita e impressa muito rica, designadamente: os Agent Books dos superintendentes da SBBE a operar em Portugal desde 1809; as coletâneas e cadernos de notas da SBBE sobre a ação da Sociedade em Portugal durante o século XIX e primeira metade do século XX; a correspondência do Comité, Subcomités e Secretariado da SBBE com os diferentes colaboradores que, ao longo daquele período, com diferentes funções e em espaços diversos (Portugal metropolitano, territórios ultramarinos e espaços de influência portuguesa) colaboraram na consolidação da Sociedade Bíblica em Portugal e na dinamização da circulação da Bíblia em português; os registos financeiros das transações envolvidas na complexa estrutura comercial desenvolvida pela SBBE; documentação diversa relativa ao processo editorial; material fotográfico e gráfico; e, finalmente, os relatórios anuais, mensários e materiais de divulgação publicados pela SBBE ao longo dos séculos XIX e XX. Procuraremos na nossa comunicação dar conta do interesse e potencialidades dessa diversidade documental.
- Hungry4Change : an impact analysis of active CSR engagement on the business performance of an existing startupPublication . Stempel, Silas Philip Lennart; Cruz, Nuno Moreira daIntegrating active Corporate Social Responsibility (CSR) engagement into the business strategy has been a relevant topic and differentiation opportunity for large and medium-sized firms that could potentially result in improvements towards the firm’s stakeholders, the environment as well as its business performance. While dedicating business resources to CSR activities and away from direct value creation, it also represents (opportunity) costs. Especially in the context of startups, resources are scarce and CSR implementation frameworks, mostly designed for larger enterprises, can oftentimes not be applied. Accordingly, scientific research on the integration of CSR practices in the contexts of startups and its potential effects is rare. Hungry4 is a lifestyle-brand startup that comprises three individually operating subsidiaries. Hungry4Pasta, a food delivery service and pop-up restaurant; Hungry4Party, an event curation establishment; as well as Hungry4Change, a non-profit organization focused on connecting people with impact opportunities by hosting fundraising and volunteering events dedicated to existing NGOs, active in various domains. By being fully associated with Hungry4’s for-profit subsidiaries Hungry4Pasta and Hungry4Party, Hungry4Change also embodies a CSR-vehicle within the Hungry4 organization. In the following study, the potential impact of three performed Hungry4Change events (representing CSR practices) on Hungry4’s business performance has been evaluated. By application of two quantitative methods (KPI monitoring and online surveys), the impact on four predefined business performance indicators has been examined. Findings can prove a positive, statistically significant impact based on Hungry4’s social media performance, its brand awareness as well as its brand perception.