CUBE - Contribuições em Revistas Científicas / Contribution to Journals
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- Longevity, learning, and the future of work: provocations for a field standing on the edge of transformationPublication . Shuck, Brad; Monteiro, Amélia Rita; Abecassis-Moedas, Céline
- Financial literacy and financial wellbeing: dual capability pathways and contextual moderation in PortugalPublication . Magano, José; Mendes, Victor; Santos, Mário Coutinho dosThis study examines how two forms of financial literacy—objective financial literacy (OFL; demonstrated knowledge of interest rates, inflation, and diversification) and perceived financial literacy (PFL; self-assessed confidence in financial matters)—relate to financial wellbeing through distinct capability pathways, and whether self-regulation conditions these links. We use three nationally representative cross-sections from Portugal (2015, 2020, 2023; N = 3648), a European setting marked by declining objective literacy and constrained market participation. Guided by capability theory, we propose a dual-lane model in which OFL operates through behavioural capability (BC; enacted saving, investing, and planning behaviours) to shape objective financial wellbeing (OFW; resilience, assets, and saving), while PFL operates through perceived capability (PC; financial self-efficacy and perceived control) to shape subjective financial wellbeing (SFW; perceived security, satisfaction, and freedom from financial stress). We also test whether non-impulsive, future-oriented behaviour (NIB) strengthens the associations along the objective lane. Structural equation models provide partial support for the dual-lane model, revealing three asymmetries with implications for European policy: (1) the link between behavioural capability and objective financial wellbeing weakens in 2023, suggesting that macroeconomic conditions can undercut even prudent financial behaviour; (2) perceived financial literacy directly predicts subjective financial wellbeing, but perceived capability does not mediate this association, indicating that financial confidence shapes wellbeing independently of self-efficacy; and (3) non-impulsive, future-oriented behaviour amplifies the association between objective literacy and objective wellbeing in 2015 and 2023 but not in 2020, showing that the benefits of self-regulation are context-dependent. The findings inform financial education and policy across Europe by distinguishing intervention levers for objective versus subjective outcomes and identifying conditions under which behavioural interventions are most effective.
- Tourism creative factory as a knowledge-based entrepreneurship programme: innovation, learning, and sustainability in post-pandemic PortugalPublication . Banha, Francisco; Graça, André Rui; Góis, Beatriz; Banha, Francisco MiguelThis paper examines the intersection of entrepreneurship, innovation, and sustainability in the tourism sector through the lens of knowledge creation and transfer. It focuses on the Tourism Creative Factory (TCF) ideation programme, developed under Turismo de Portugal’s Fostering Innovation in Tourism 2.0 initiative. Using a case study methodology, the research situates the 2021–2022 “RESTART” edition of TCF within broader theoretical frameworks of knowledge-based development and organisational learning. This study highlights the programme’s role in facilitating knowledge exchange among participants, mentors, and institutional actors, thereby enhancing entrepreneurial readiness and resilience in a post-pandemic context. Emphasis is placed on mentorship, capacity-building, and experiential learning as mechanisms for knowledge management, enabling the 39 selected participants to develop sustainable business models and Minimum Viable Products (MVPs), with the 16 most innovative being selected for a final pitch presentation to a panel of experts representing diverse sectors of the entrepreneurial ecosystem. The findings underscore the transferability of TCF’s methodology to other knowledge-intensive sectors and contribute to advancing theoretical and practical understanding of how structured ideation programmes function as knowledge systems within tourism and beyond.
- Valuable, rare, inimitable resources and organization (VRIO) resources or valuable, rare, inimitable resources (VRI) capabilities: what leads to competitive advantage?Publication . Cardeal, Nuno; António, Nelson SantosThe resource-based view (RBV) argues that valuable, rare, inimitable resources and organization (VRIO) lead to competitive advantage. Dynamic capabilities (DC) are a comparatively new field and the related literature is mainly conceptual. Capabilities can be considered as the firm’s routines and processes. We argue that the “O” in VRIO refers to DC. DCs are the “organization” needed to transform bundles of resources into competitive advantage. Consequently, does competitive advantage stem from VRIO resources or from VRI capabilities? Through a case study we analyzed the development of one capability in a medium-sized Portuguese footwear manufacturer. After reviewing the process of development of the capability, we performed a VRIO test for each of the resources it exploits and a VRI test of the capability. We can conclude that none of the resources contributing to the capability are VRIO, but the capability is VRI.
- Reclaiming older age inclusion as a marketing imperative: the case of AIPublication . Haenlein, Michael; Libai, Barak; Abecassis-Moedas, Céline
- A home in the ocean: how identity shapes social purpose in a small family businessPublication . Dinis, Liliana; Cunha, Miguel Pina e; Hernández-Linares, RemediosThis paper examines how organizational identity evolves to sustain social purpose in long-lived family firms. Drawing on an online ethnographic case study of Peter Café Sport–a century-old maritime family business in the Azores–we trace how founding narratives, legacy-based commitments, and deep relational networks shaped responses during the COVID-19 crisis. Our findings show that organizational identity, often viewed as a stabilizing force, can also be a generative resource for adaptive action, promoting the balance between social and economic logics even in times of disruption. We demonstrate that the founder’s social involvement not only persists but can be reactivated decades after inception, enabling the reaffirmation of the firm’s enduring role as a community anchor. By explaining how hybrid economic–social logics sustain across organizational life stages, the study advances understanding of social entrepreneurship in crisis, emphasizing the role of family organizational identity beyond start-up contexts, and deepens insight into how small family enterprises preserve and reinterpret their social mission over time.
- Banks' complexity and risk: agency problems and diversification benefitsPublication . Bonfim, Diana; Félix, SóniaBank complexity is often associated with risk, due to moral hazard and agency problems. At the same time, complexity may be linked to diversification and scale economies, thus leading to less risk. In this paper, we provide empirical evidence on the relationship between bank complexity and risk-taking. We find a positive relationship between some dimensions of geographical complexity and bank risk. Banks that operate in more countries, both through banks and non-banks, have riskier balance sheets and more non-performing loans. Further, banks that operate in emerging economies have higher risk levels due to larger volatility of returns. The link between dimensions of structural complexity and bank risk is weaker, but generally negative. Our results are consistent with moral hazard and agency problems being more acute when banks operate across many geographies, particularly in emerging market economies. In contrast, the results are consistent with diversification and scale benefits arising from operating in more business areas.
- Artificial intelligence and the twin transition: the good, the bad, and the uglyPublication . Bohnsack, Rene; Pinkse, Jonatan; Reischauer, GeorgArtificial Intelligence (AI) is the critical test case for the twin transition, the interplay of the digital and the green transformation, as it can reduce but also increase negative environmental effects. By synthesising recent advances, this paper develops an integrative firm-level understanding of AI’s role in the twin transition. First, we propose a typology of effects through which AI shapes environmental outcomes: efficiency and footprint effects, prebound and rebound effects, and unlocking and path-escalating effects. Second, we show that these effects are not properties of AI itself but emerge from how firms choose to manage interactions between effects strategically. To nuance the interplay of effects and strategic choices, we develop and illustrate three AI adoption configurations: sustainability-amplifying, productivity-stabilising, and harm-amplifying AI adoption. Our paper offers new research avenues on AI and environmental sustainability as well as actionable guidance for managers and policymakers seeking to steer AI deployment towards sustainable effects.
- Exploring consumer motivations to increase pulse protein in Portuguese family meals using means-end chain theory and novel recipesPublication . Pereira, José Filipe; Costa, Ana Isabel de Almeida; Cunha, Luís MiguelEuropean food systems and public health communities are increasingly pressured to promote reductions in meat intake. Persuading consumers to curtail or abandon meat consumption requires shifting their beliefs about the power of meat and its alternatives to deliver desired benefits and align with core life values. Effective strategies must acknowledge that meat substitution can occur at different consumption levels (ingredient, dish, meal), depending on the context in which meat is to be traded off against plant-based alternatives. Using Means-End Chain theory and soft-laddering interviews, this study investigated how omnivorous consumers (n = 43) evaluated three novel dish concepts – a high-protein soup with chickpea sprouts, a vegetable terrine with chickpea sprouts, and an oven-baked meat and chickpea patty – designed to increase pulse protein in family meals at the expense of meat. Novel dishes were evaluated against three traditional recipes – a chickpea soup with spinach, a vegetable salad with chickpeas, and a meat, chickpea and pasta stew – to uncover underlying motivations for preferences. Novel dishes were well accepted and demonstrated adoption potential. Preferences were driven by hedonic (taste, variety, satiation), health (lower energy intake, weight control, avoid illness) and conformity (maintain eating habits, meal preparation convenience) motivations but not sustainability or animal welfare concerns. Motivations determine consumers' food choices, providing insights into barriers and levers of behaviour change. Based on the motivations uncovered, this study proposes differentiated strategies for replacing meat with pulses: product development and innovation (ingredient); traditional recipe reformulation, creation of plant-centric dishes and improvement of plant proteins' sensory quality (dish); enhancement of starters and sides' plant protein content, reconfiguration of the meal structure to remove meat's central role, and reintroduction of Mediterranean mezze tradition (meal).
- The prosocial pandemic: COVID-19 reminders increase consumers' prosocial behavior intentionsPublication . Braga, João Niza; Leitão, Mariana; Jacinto, SofiaPurpose – Policies aiming to control the COVID-19 pandemic framed health guidelines as prosocial behaviors. This research aims to explore whether contextual cues reminding of the COVID-19 pandemic can activate prosocial goals unrelated to the pandemic. It is hypothesized that COVID-19 reminders, such as mask-wearing images, will increase prosocial behavioral intentions. Design/methodology/approach – Five studies (N = 956) test the hypotheses. Study 1 tests whether consumers chronically concerned with the pandemic show higher prosocial intentions. Studies 2–5 test if COVID-19-related media cues increase prosocial intentions when compared with control conditions. Findings – Consumers chronically concerned or exposed to pandemic-related cues showed higher prosocial behavior intentions, were willing to donate more money and showed a higher preference to consume in smaller businesses. This tendency persisted after health policies ceased and was not explained by concerns with the pandemic or mortality salience, suggesting it may result from simple semantic associations between the COVID-19 pandemic and prosocial goals. Research limitations/implications – Subtle contextual cues can be used to promote prosocial behaviors benefiting from previous associations between health policies and prosocial goals. Future research should further explore the mechanism underlying the reported effect and explore other associations between prosocial behaviors and contextual information. Practical implications – Public health policies may be used for social marketing strategies and programs promoting prosocial behavior. Social implications – Prosocial intentions may be primed by contextual reminders of crises that are strongly associated to a need to act in a prosocial way, such as the COVID-19 pandemic. Originality/value – This research provides new insights into the consequences of health policy programs focused on the promotion of prosocial behaviors. It also highlights how contextual cues associated with COVID-19 can prime socially responsible behaviors in different domains.