CPBS - Contribuições em Revistas Científicas / Contribution to Journals
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- Cause-related marketing: do managers understand and use this tool?Publication . Miranda, Mafalda M.; Silva, Susana Costa e; Duarte, Paulo; Glaser-Segura, DanielDesign - We relied on data obtained from in-depth interviews with managers. Data categorization allowed the application of the main constructs of the UTAUT model and the unveiling of the level of acceptance of Cause-Related Marketing (CrM) campaigns by managers and its use as a marketing strategy. Purpose – Most of the research on CrM emphasizes the benefits of these campaigns for charities and donors. The purpose of this study is to decode what managers think about CrM campaigns and try to discern and understand the principal motivations, benefits, and inherent risks to implement these campaigns. Findings - Managers recognize CrM benefits mainly relating them with an increase in reputation and image of the company, making it possible to differentiate and increase its notoriety. However, the social nature of this tool is what weights in the most on the decision of managers, since they recognize that being socially responsible is a competitive factor. The greatest constraints identified have to do with the effort on the implementation of the campaign and with the consumer’s scepticism, especially in transactional campaigns. Originality - With this research we were able to realize that there is a misunderstanding between the CrM concept and purely philanthropic marketing, which can somehow inhibit managers from recognizing the potential of this tool. Regarding CrM use, the position of managers shows a clear concern about the importance of harmonizing values between the company and the cause, betting on long-term campaigns with transparent communication and investing in the process of planning, implementing, and monitoring campaigns to improve their performance. This needs to be taken into account in future assessments of CrM campaigns.
- Aristotle and Ricœur on practical reasonPublication . Marcelo, GonçaloThis paper analyzes the Aristotelian notion of phronesis, such as it appears in Book VI of the Nicomachean Ethics, detailing what sort of model to grasp practical reason it entails: a practical wisdom. Setting it against the backdrop of a reflection on the prevalent uses and meanings of reason today, and the consequences these views have for a depiction of selfhood and human action, the paper shows how, amid the contemporary revival of Aristotelian practical philosophy, Paul Ricoeur updates this phronetic model in Oneself as Another. The paper discusses the implications of such a thick account of selfhood and human action, such as it being a potential key to overcome some difficulties caused by Kantian moral philosophy, while it also calls, with and beyond Ricoeur, for a refinement of the phronetic model by taking into account not only its thick intersubjective grounding but also the limits to rationality and the need to take the plurality of life forms that can count as being examples of a ‘life worth living’ (a good life).
- Economic geography meets Hotelling: the home-sweet-home effectPublication . Castro, Sofia B. S. D.; Correia-da-Silva, João; Gaspar, José M.We introduce heterogeneous preferences for location in 2-region core-periphery models, thereby generating an additional dispersive force: the home-sweet-home effect. Different forms of heterogeneity in preferences for location induce different long-run spatial distributions of economic activity, depending on the short-run equilibrium model and the distribution of preferences for location that are considered. Our analysis highlights the importance of the convexity/concavity properties of utility from consumption and utility from location, as functions of the spatial distribution of economic activity.
- Breaking and sustaining bifurcations in SN-Invariant equidistant economyPublication . Aizawa, H.; Ikeda, K.; Osawa, M.; Gaspar, J. M.This paper elucidates the bifurcation mechanism of an equidistant economy in spatial economics. To this end, we derive the rules of secondary and further bifurcations as a major theoretical contribution of this paper. Then we combine them with pre-existing results of direct bifurcation of the symmetric group SN [Elmhirst, 2004]. Particular attention is devoted to the existence of invariant solutions which retain their spatial distributions when the value of the bifurcation parameter changes. Invariant patterns of an equidistant economy under the replicator dynamics are obtained. The mechanism of bifurcations from these patterns is elucidated. The stability of bifurcating branches is analyzed to demonstrate that most of them are unstable immediately after bifurcation. Numerical analysis of spatial economic models confirms that almost all bifurcating branches are unstable. Direct bifurcating curves connect the curves of invariant solutions, thereby creating a mesh-like network, which appears as threads of warp and weft. The theoretical bifurcation mechanism and numerical examples of networks advanced herein might be of great assistance in the study of spatial economics.
- The contribution of tourism towards a more sustainable and inclusive society: key guiding principles in times of crisisPublication . Cardoso, CarlaPurpose At a time when tourism is embarking on the path to recovery from the COVID-19 crisis, this paper aims to put forward a set of principles guiding the development of tourism to enable global society to become more inclusive and sustainable. Design/methodology/approach This paper adopted a descriptive design using views and data mainly published by 11 international organisations and specialised agencies between March and mid-June 2020. Content analysis was carried out to enable the research to identify features and the presence of challenges for tourism within international organisations’ documents and leaders’ speeches to compare them. Findings The results revealed that there are five key principles that may have a significant impact on tourism development, suggesting that these could be adopted for building a more inclusive and sustainable economy, while mitigating the impact of the COVID-19 crisis. Practical implications Adopting the five key principles recommended in this paper can help tourism to emerge stronger and in a more sustainable way from COVID-19 or other future crises. Equally, this can incite changes in policies, business practices and consumers’ and locals’ behaviours with a view to building a truly sustainable sector. Originality/value This study helps to reconfirm existing knowledge in the COVID-19 context by highlighting five guiding principles that can help tourism players to respond to this crisis disruption and future ones via transformative innovation. In doing so, these will also be contributing to the achievement of the ideals and aims of the Sustainable Development Goals.
- The Cambridge economic tradition and the distribution of the social surplusPublication . Martins, Nuno OrnelasVarious research projects in economics developed at Cambridge share common philosophical presuppositions, within what can be termed as the Cambridge economic tradition. I argue here that the Cambridge economic tradition can be distinguished from other traditions in terms of its underlying ontology, methodology and ethics, and also in terms of the way in which those philosophical presuppositions are expressed in competing theoretical approaches to the distribution of the social surplus. I also distinguish between an economic tradition and a school of economics and note that various schools have existed within the Cambridge economic tradition. The various Cambridge schools can themselves be identified in terms of the specific analytical frameworks they adopted when addressing the distribution of the social surplus.
- Stewardship as process: a paradox perspectivePublication . Cunha, Miguel Pina e; Rego, Arménio; Clegg, Stewart; Jarvis, Walter P.Long-term stewardship is usually represented as a stable structural condition and portrayed as a source of competitive advantage to firms (including family businesses) that use it as a mode of governance. Less is known about how organizations engage with stewardship as a process. We embrace a process approach to report a case study about the unfolding of stewardship in a multi-business family group. We conclude that stewardship is a process marked by critical tensions and paradoxes; by exploring the nature of these we uncover further dimensions and responses to the paradoxes of stewardship.
- Resilient leadership as paradox work: notes from COVID-19Publication . Giustiniano, Luca; Cunha, Miguel Pina e; Simpson, Ace V.; Rego, Arménio; Clegg, Stewart
- Diaspora networks in international marketing: how do ethnic products diffuse to foreign markets?Publication . Elo, Maria; Minto-Coy, Indianna; Silva, Susana Costa E.; Zhang, XiaotianWhile diaspora networks can be instrumental for diffusion, their 'all-in-one' role has remained underexplored in international marketing management literature. Diaspora actors function as part of the channel system, diffusing ethnic products and creating the 'highway' to new markets. Globalisation has increased geographic dispersion and plurality, fostering their participation in international business as connectors. To this end, exporting firms benefit from diaspora resources while co-creating participant distribution. This mechanism - the 'invisible diaspora hand' - shapes the internationalisation processes of products and ethnic value creation on behalf of the firm. This study examines how ethnic products diffuse across borders, and how diaspora networks participate in the international diffusion and ethnic crossover process by orchestrating resources across contexts and networks. The findings contribute to advancing our understanding of product diffusion and mainstreaming, and theorising on the role of transnational diaspora in international market entry, product diffusion and international marketing.
- Coordinated Effects of Corporate Social ResponsibilityPublication . Cunha, Mariana; Mota, FilipaThis paper analyzes the coordinated effects of corporate social responsibility (CSR) in a setting where firms take into account in their objective function the consumer’s welfare in addition to their profits, produce differentiated products, and compete in quantities. We consider a symmetric case, where firms have the same level of CSR and an asymmetric case, where firms have different levels of CSR. Our results confirm that assigning a positive weight to consumer surplus makes collusion harder to sustain, as shown in the literature. However, for a sufficiently high level of CSR, collusion sustainability is actually increasing in the degree of product substitutability when firms are CSR-symmetric. When firms are CSR-asymmetric, collusion sustainability is increasing in the degree of product differentiation if products are complements. Furthermore, we show that collusion may be welfare-improving when firms adopt a socially responsible behavior, which provides an interesting background to competition authorities when analysing cartel cases.