Browsing by Issue Date, starting with "2022-01-25"
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- Knowledge management in a remote working environment : Unicre casePublication . Pereira, Filipa Alexandra de Albuquerque Silva; Lino, Rute Sofia Barbosa XavierIn order to complete the Masters in Business at Católica Lisbon School of Business and Economics, we were given the opportunity to develop a consulting project for a firm on the financial sector. The goal of the project was to guarantee the transmission of knowledge in the internal context, while avoiding that key-knowledge would rely only on a few people in the organization. Thus, throughout four months, we have analyzed the data available, conducted interviews with key-people in the company, and presented the recommendations we thought to be most adequate. Organizations are made of people. For that reason, the field of Human Resources has been playing a crucial role in the proper functioning of every company, in the talent acquisition and retention, in knowledge management, in the creation of a good working environment, amongst other aspects of the daily life of an organization. The project developed for, and with the collaboration of the company focused on the transmission of daily technical knowledge within the organization. During the COVID 19 pandemic, working from home became the norm. Therefore, we intend to display the recommendations that guarantee an internal knowledge passing in a remote working environment.
- On the path to net zero : the effect of greenhouse gas emissions and green innovation on corporate investors’ financial performancePublication . Lelong, Yann; Shuwaikh, Fátima HussienAgainst the backdrop of the decarbonization of the world, this paper aims to analyze the impacts of greenhouse gas (GHG) emissions, as a proxy for environmental performance, as well as green innovation on corporate investors’ financial performance. The sample consists of 133 U.S. firms with corporate venture capital (CVC) activity between 2002-2019. The findings reveal that both environmental performance and green innovation positively affect corporate investors’ financial performance. Moreover, the combined effect of environmental performance and green innovation on financial performance is examined, suggesting a positive relationship. These findings contribute to the ongoing debate on the role of corporations in reaching net zero emissions. The results of this study indicate that corporate investors should have a financial interest to reduce their emissions and drive green innovations.
- Can the trade-off be escaped? : the potential economic impact of controlling GHG emissions : a case study for PortugalPublication . Silva, Francisca Monteiro Fernandes de Novais e; Carvalho, Maria Isabel Sanchez Horta Correia Rio deIn the upcoming decades, Portugal will need to conduct significant cuts in its GHG emissions’ levels in order to meet its commitment of reaching carbon neutrality by 2050. This thesis aims to contribute to the debate on the design of efficient emission control policies by exploring the link between economic activity and GHG emissions in Portugal. More specifically, through the study of how intersectoral linkages could result in such policies imposing significant costs on the economy, thus leading to the emergence of a trade-off, where a lower level of GHG emissions is associated with a lower level of output. Firstly, it is shown that the study of this trade-off is justified given the result that, in Portugal, sectors with a higher importance in the production network tend to be those with higher GHG emission intensities of gross output. Using a general equilibrium closed economy model with misallocation in capital and labour inspired by Jones (2011), calibrated for 2005 and 2014, a trade-off is indeed found to exist – with the magnitude of the elasticity of GHG relative to output being of roughly 2 in both years. However, using a method allowing for quantification of an approximate Second Best solution (which results from the imposition of an emission’s constraint) such trade-off is found to be escapable through a reallocation of capital and labour across sectors. Nevertheless, the costs of such policy will be higher if in the economy there is a positive correlation between sector centrality and sectoral emission intensity.
- Reach environmentally responsible behaviour in island tourism, in the context of EcotourismPublication . Freitas, André Jardim de; Rodrigues, Helena Maria Correia Neves CordeiroOver the years, tourism has established itself as the most prominent global industry. Studies on the impact of tourism on the environment have aroused research interest due to the saturation of natural resources. The main objective of this dissertation is to study Ecotourism in the context of islands and understand if it is a plausible solution to mitigate the adverse effects of tourism. To support the thesis, hypotheses were elaborated, which, using a quantitative approach as the primary method, were analysed for their significance. The quantitative study was carried out with resources from the questionnaire, developed through the Conceptual Framework and adapted from the previous literature. The questionnaire was posted online on social media platforms. Through the IBM SPSS Statistics 26 software, it was possible to test the hypotheses and conclude that Place Attachment, Environmental Sensitivity, has a significant effect on environmentally responsible behaviour instead of environmental knowledge that is not statistically significant.
- Development of a marketing mix for a B2B online media portal in GermanyPublication . Wilkens, Jana; Lino, Rute Sofia Barbosa XavierIn this study, a suitable marketing mix was developed for the startup idea of a B2B online media portal for the German nonfood sector. The thesis is based on theoretical principles of customer behavior and the individual components of the marketing mix. On this basis, an empirical study was conducted in the form of seven qualitative expert interviews, which were evaluated using qualitative content analysis according to Mayring. Subsequently, a suitable marketing mix could be developed for the startup. To ensure that the product meets customer expectations, all relevant and current information about the nonfood sector should be bundled on the portal. To exceed customer expectations, the portal should build a community area where industry members can share their experiences. The price for advertising on the portal should be 20% lower than the average price of the competitors. The portal should be distributed to the reading customers via online channels, especially via social media. To paying customers, i.e. companies that place ads on the portal, a sales person of the startup should arrange personal meetings. To successfully promote the portal, the focus should be on online and social media marketing. In addition, direct and database marketing should be carried out in the form of targeted newsletters. Furthermore, personal selling is important in order to build up a long-term customer relationship.
- A Taste of Asia : local service food experience in AsiaPublication . Nguyen, Nguyen Binh; Rodrigues, Helena Maria Correia Neves CordeiroFood is an essential part of the travel experience in today's tourism industry. Therefore, it is necessary to enhance local cuisines experience to increase the ability to attract tourists. This thesis aims to understand which Asia local food consumption value had contributed to the intention to revisit Asia countries of tourists. By understanding the drivers of tourist’s behavior , the service providers, restaurants, and local tourist departments can improve the food tourism industry in the region to attract more tourists. A quantitative research approach was used to analyze information from a data set of 261 European and American travelers. Based on the result of EFA, there are three food consumption values that the European and American travelers paid attention to which are food location value, food emotional value and food price and quality value. The result of EFA analysis in this dissertation is different from the previous finding which found food price value and food quality value as two distinctive values. This research found that European and American travelers consider food prices to be fair and worth the quality of food. Multiple regression has been conducted and found that food emotional value and food location value have statistically significant impact on the intention to revisit Asia countries. With this result, it is recommended for restaurant and local tourist departments to focus on improving service quality to leave an emotional impression on visitors and enhancing location factors to attract people and increase the likelihood that they will return in the future.
- The effect of brand activism on purchase intention : what impact do mediators brand image and corporate image have?Publication . Sevic, Yasin; Romeiro, Paulo Alexandre Mendes RamosCorporations and brands are actively sharing their opinion on various global issues. Nike, which offers a lot of hedonic products, is known for its activism online and openly shares its opinion regardless of how its consumers react. A recent example is the Black-Lives-Matter Movement, where brands shared their participation on social media. Statements such as this are categorized as “Brand Activism.” Brand Activism is a new term and includes the participation in many environmental, employment, and immigration issues. Notably, younger generations want to support brands that stand for specific purposes and want to know how the companies they are consuming from are reacting to such issues. Nevertheless, there is not much information about how the impact is on such brands that have utilitarian products such as tissues and toilet paper. The underlying dissertation focuses on the effect of Brand Activism on utilitarian products. It also includes which roles Brand and Corporate Image take part in it and if there are any changes to their perception. The research includes 1-to-1 interviews and surveys based on eight different Brand Activism topics as a stimuli with the tissue brand Kleenex as an example. The results suggest that Brand Activism for utilitarian products has an impact on Purchase Intention. However, Brand Activism does not seem to have an impact on Brand and Corporate Image. Nevertheless, a better Brand and Corporate Image positively impacts the Purchase Intention. To conclude, Brand Activism also impacts utilitarian products, although there is no meaningful emotional connection to the products.
- Operational optimization of Portway’s export processesPublication . Lima, Paulo da Costa Afonso Coelho; Lino, Rute Sofia Barbosa XavierThis dissertation explores the different possibilities Portway has on optimizing its exports operational processes. The research made unfolds how can Portway introduce innovative policies, digitized systems or automated procedures that will, eventually create value to its exports operations, primarily through processing times and personnel reductions. Ultimately, this thesis will disclose which optimization opportunities are more adequate to Portway’s export’s operational structure. Parallel to this dissertation, a consulting project was developed with Portway, where the company’s overdue export operational processes lead to the problem statement here defined. The purpose of this project was to find and explore several different opportunities for Portway to enhance its exports processes, empowering it to deliver a superior service to its clients as well as to increase the efficiency and reliability of its export’s operation processes. This project made possible to outline a recommendations model, where the different opportunities for optimization are presented according to each suggested implementation timeframe and value created for Portway’s exports. The results of this study show that there are several different pathways for optimization that Portway can trail, in order to continuously improve its cargo handling service, and therefore, to differentiate from its competitors, easing the apprehension of its processes becoming partially obsolete.
- Better and stronger? : theory and evidence on the effect of R&D tax credits on the trajectory of firmsPublication . Lila, Rahim Richard Jiva; Silva, Joana Cristina Gonçalves da; Bernard, Anna Juliette ZoéThis thesis examines the effect of R&D tax credits on the trajectory of firms, in terms of R&D, performance, workforce composition and technology adoption. We elaborate a theoretical model that links the effect of R&D tax credits on firms’ decision to innovate and their differentiated effects based on firm size. Leveraging on the theoretical framework, we then estimate the causal effects of an R&D tax credits program in Portugal using rich micro-data on innovation and firms. By combining matching with a staggered adoption differences-indifferences, we show that tax credits have strong effects on the investment in R&D-related activities, especially at the extensive margin, although the effect is concentrated while funds are being received and not thereafter. Overall, such effect on R&D translates into better firm performance on scale and productivity. Yet, its nature depends heavily on firm size: consistent with different patterns of innovation, small firms exhibit very strong scale effects while large firms see significant productivity and efficiency gains. Importantly, firms that received the tax credits exhibit structural changes, both in terms of the increased share of skilled individuals within the firm and enhanced technological adoption, a finding consistent with the relationship between R&D, innovation and skill-biased technological change.
- Brand personality and provocative crisis communication : a case study on True FruitsPublication . Neumaier, Alexandra; Victorino, Mariana Hidalgo Barata MartinsProvocation is a commonly used strategy in advertising to get a target group’s attention. Recently, communication practitioners have observed that some brands implemented a provocative approach to crisis communication. However, little is known about the effectiveness of this type of strategy, and its consequences for a brand’s reputation. This dissertation explored this phenomenon through a scientific case study on the German smoothie brand true fruits, which repeatedly implemented a provocative crisis communication strategy in the past. The aim of this research is to explore consequences, risks, and opportunities through a comprehensive literature review on relevant theories and a methodological case study approach, which combined several methods. Notions from the fields of relationship theory, brand personality research, provocative communication, and crisis communication were reviewed and combined to establish a theoretical framework and relevant concepts were identified. The case of true fruits was investigated through the methods documentation, survey interviews with consumers, and interviews with industry professionals. After establishing the context of this case, the data collection and analysis was conducted. Through this, the relationships and relevancy between each concept was explored. By doing so, the dissertation identified several relevant success and risk factors, which can serve as a basis for future research and go into consideration for the communication planning process, such as brand personality, brand relationship quality, polarization, anti-brand activism, and duration of execution time.
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