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Authors
Abstract(s)
O Turismo Cultural é visto, hoje, como um mercado crescente e o setor patrimonial, histórico e
cultural ganhou posição a par de outros mercados turísticos. No presente caso, apresentamos a
Cultura do Turismo pela Realidade Museológica Local, através do uso de aplicações móveis
recorrendo às Tecnologias de Informação e Comunicação (TIC). O posicionamento e a oferta dos
produtos turísticos são desenvolvidos no campo digital e esta investigação tem como objetivo
relatar a interação das TIC com o Turismo Cultural com o intuito de propor um aplicativo
prototípico móvel para recriação histórica. Pretendemos romper com o conceito de visita
tradicional, efetuada pelo guia e complementar a mesma com o uso das TIC, no caso, na vertente
da interatividade virtureal móvel, no Museu dos Biscainhos (Braga). A oferta patrimonial,
histórica e cultural nos centros urbanos permite ao consumidor adquirir um conhecimento
eclético, especificamente em relação à cultura museológica que marca um período temporal e
uma identidade única. O uso das TIC é cada vez mais uma aposta para futuro, ao colocar o
consumidor-visitante-turista a experienciar memórias passadas, como se nelas estivesse
incorporado. A gestão e o marketing digital têm hoje um papel relevante na promoção e
divulgação dos produtos turísticos: promoção de espaços culturais e históricos, de eventos e de
episódios de recriação histórica, singulares e únicos.
Cultural Tourism is seen today as a growing market and heritage, historical and cultural sector has gained position position alongside other tourism markets. In the present case, we present the Culture of Tourim through Local Museological Reality, by the use of mobile applications using Information and Communication Technologies (ICT). The positioning and offer of tourism products are developed in the digital field and this research aims to report the interaction of ICT with Cultural Tourism with the aim of proposing a mobile prototypical application for historical recreation. We intend to break with the concept of traditional visit, made by the guide and complement it with the use of ICT, in this case, with mobile virtureal interactivity, in the Biscainhos Museum (Braga). The patrimonial, historical and cultural offer in the urban centers alllows the consumer to acquire an ecletic knowledge, specifically in relation to the museological culture that marks a temporal period and a unique identity. The use of ICT is increasingly a bet for the future by placing the consumer-visitor-tourist to experience past memories as if they were embedded in them. Management and digital marketing have today a relevant role in the promotion and dissemination of tourism products: promotion of cultural and historical spaces, events and unique historical and recreation episodes.
Cultural Tourism is seen today as a growing market and heritage, historical and cultural sector has gained position position alongside other tourism markets. In the present case, we present the Culture of Tourim through Local Museological Reality, by the use of mobile applications using Information and Communication Technologies (ICT). The positioning and offer of tourism products are developed in the digital field and this research aims to report the interaction of ICT with Cultural Tourism with the aim of proposing a mobile prototypical application for historical recreation. We intend to break with the concept of traditional visit, made by the guide and complement it with the use of ICT, in this case, with mobile virtureal interactivity, in the Biscainhos Museum (Braga). The patrimonial, historical and cultural offer in the urban centers alllows the consumer to acquire an ecletic knowledge, specifically in relation to the museological culture that marks a temporal period and a unique identity. The use of ICT is increasingly a bet for the future by placing the consumer-visitor-tourist to experience past memories as if they were embedded in them. Management and digital marketing have today a relevant role in the promotion and dissemination of tourism products: promotion of cultural and historical spaces, events and unique historical and recreation episodes.
Description
Keywords
Turismo cultural TIC Marketing cultural Gestão interativa Apps móveis Cultural tourism ICT Cultural marketing Interactive management Mobile apps