| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 28.69 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Motivado pela escassez de estudos que procedem à análise das ferramentas e frameworks que as PME dispõem para a tomada de decisão pela opção estratégica de internacionalização e, simultaneamente, pelo pedido realizado pela empresa Muroplás, S.A., será aplicado um caso de estudo acerca da possibilidade de entrada desta no mercado estadunidense. A presente investigação recorreu, sincronicamente, a fontes primárias, com a aplicação de entrevistas semi-estruturadas, e fontes secundárias, incluindo bases de dados online, relatórios de contas, consulta de sites institucionais, à luz da análise teórica e empírica do estudo de caso conduzido. Os resultados obtidos indicam que, para uma empresa idêntica à Muroplás, o conjunto de ferramentas mais indicado e que contribui, de forma mais inequívoca, para uma tomada de decisão bem-sucedida é composto pelas análises PESTEL, 5 Forças de Porter, Concorrência com base em Grupos Estratégicos, Cadeia de Valor de Porter, VRIO e SWOT. A partir da aplicação destas, foi ainda possível concluir que a Muroplás deve prosseguir com esta decisão, caso consiga atingir vantagem competitiva em determinados recursos, ou, então, através da conquista de uma patente. Destarte, o estudo contribui, de forma imediata, à empresa em análise e, concomitantemente, para a comunidade empresarial, mediante a proposta de um quadro de referência.
Motivated by the scarcity of studies associated to the analysis of the tools and frameworks that SMEs possess for decision making through the strategic option of internationalization, and concurrently, due to the request made by the company Muroplás, S.A., a case study will be applied about its prospects of entering the US market. The thesis used, synchronously, primary sources, with the usage of semi-structured interviews, and secondary sources, including online databases, account reports, consultation of instrumental websites, in the light of the theoretical and empirical analysis of the case study conducted. The results obtained state that, for a company identical to Muroplás, the most suitable set of tools, which most unequivocally contribute to successful decision making, comprises the following analysis: Pestel, Porter’s Five Forces, Competition based on Strategic Groups, Porter’s Value Chain, VRIO and SWOT. By applying these, it was also possible to conclude that Muroplás should proceed with this decision, provided it manages to secure competitive advantage in some resources or, by achieving a patent. Thus, the study contributes, immediately, to the company under analysis, and concomitantly, to the business community, by a proposal of a reference framework.
Motivated by the scarcity of studies associated to the analysis of the tools and frameworks that SMEs possess for decision making through the strategic option of internationalization, and concurrently, due to the request made by the company Muroplás, S.A., a case study will be applied about its prospects of entering the US market. The thesis used, synchronously, primary sources, with the usage of semi-structured interviews, and secondary sources, including online databases, account reports, consultation of instrumental websites, in the light of the theoretical and empirical analysis of the case study conducted. The results obtained state that, for a company identical to Muroplás, the most suitable set of tools, which most unequivocally contribute to successful decision making, comprises the following analysis: Pestel, Porter’s Five Forces, Competition based on Strategic Groups, Porter’s Value Chain, VRIO and SWOT. By applying these, it was also possible to conclude that Muroplás should proceed with this decision, provided it manages to secure competitive advantage in some resources or, by achieving a patent. Thus, the study contributes, immediately, to the company under analysis, and concomitantly, to the business community, by a proposal of a reference framework.
Description
Keywords
Estratégia Internacionalização Tomada de decisão Empreendedorismo Framework de análise Strategy Internationalization Decision making Entrepreneurship Analysis’s frameworks