Browsing by Issue Date, starting with "2025-04-28"
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- Regulamento dos serviços digitais : uma análise sob a luz das características econômicas das plataformas onlinePublication . Mansur, Raphael Ferreira; Silva, João Manuel Lourenço Confraria Jorge eO presente trabalho teve como principal fonte a pesquisa bibliográfica, e é uma síntese das principais medidas do regulamento dos serviços digitais a luz de características econômicas das plataformas em linha, orientado sob a premissa de que o regulamento dos serviços digitais irá ter como efeitos o aumento de risco de responsabilização e o aumento de custos. Chegando a conclusão de que haverá maior risco de responsabilização. Porém, não sendo possível analisar de forma empírica a totalidade dos custos envolvidos, salvo que a existência da taxa de supervisão gerará um aumento de custos às plataformas em linha.
- From soda to coffee : analyzing Coca-Cola's acquisition of Costa coffeePublication . Eichhorn, Jan; Flórido, JoãoAs the carbonated soft drink industry faced declining consumption in Western markets from the early 2000s, even industry leaders like Coca Cola were affected. Coca Cola made a sig nificant strategic change to revive its growth by acquiring the coffee house chain Costa Coffee. This acquisition marked an expansion from its traditional core market of carbonated soft drinks into the coffee industry. The following thesis explores Coca Cola’s challenges, motives behind this acquisition, and potential benefits and risks. Furthermore, Costa Coffee’s growth strategy after its acquisition by Coca Cola is examined. This thesis uses a pedagogical case approach. It includes a review of academic literature on growth strategies based on the Ansoff Matrix, inorganic growth approaches, and the business environment. This is followed by the description of the case. Finally, teaching notes are pro vided to guide the application of the case in classes related to corporate strategy and acquisi tions. The findings show how Coca Cola was pressured by changing consumer preferences and the evolving legislation to expand beyond its traditional product portfolio. This led the company to its new strategic goal of becoming a “total beverage company.” As part of its transformation, Coca Cola announced the acquisition of Costa Coffee in 2018. The acquisition allowed Coca Cola to enter the growing coffee market and leverage its strengths in ready to drink products. After being acquired, Costa Coffee's strategy focused on expanding internationally, exploring new distribution channels, and introducing new products.
- Accepting generative artificial intelligence in consulting services : an analysis of success factorsPublication . Herzog, Inessa; Lancastre, FilipaThe present study examines the success factors that influence the acceptance of Generative Artificial Intelligence (GenAI) among business consultants. While numerous research studies have developed and expanded models for general technology acceptance, there are still few studies that address the acceptance of GenAI in specific professional contexts such as the consulting industry. This work fills this research gap by developing a new model to investigate the acceptance factors of GenAI among business consultants. The model is based on established theories such as the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Task-Technology Fit (TTF) model, which have been combined into a new conceptual framework. For empirical verification, a quantitative study was conducted with 147 business consultants to identify key success factors on the intention to use and acceptance of GenAI. The results show that the fit between technology and tasks (Task-Technology Fit, TTF), the expected performance improvement (Performance Expectancy, PE) and the Behavioural Intention (BI) play a crucial role in the acceptance of GenAI in the business consulting context. The study highlights the need amongst companies for targeted training, practical use cases, and a strategic integration of GenAI into existing workflows to promote sustainable acceptance. The results provide both theoretical and practical implications for consulting firms to support the successful implementation of GenAI
- The impact of AI, blockchain, IoT, and 5G on business model innovation and internationalization in the financial sectorPublication . Bogner, Maximilian; Bohnsack, René; Marante, CláudiaAdvanced digital technologies such as Artificial Intelligence (AI), Blockchain, the Internet of Things (IoT), and 5G are impacting business models internationally, particularly in the finance sector. These technologies influence value creation, delivery, and capture through increased operational efficiencies, financial security, and global interconnectivity. While existing literature discusses their impacts, literature addressing their synergetic impact is limited. This thesis addresses this gap by investigating how these technologies collectively impact business models and internationalization in the financial sector. A qualitative research approach involving semi-structured interviews with experts was used to assess the real-world application of these technologies. The findings suggest that automation driven by AI facilitates internationalization, Blockchain improves transaction security and regulatory compliance, IoT assists with operational effectiveness, and 5G technology enables real-time communication globally. However, challenges in the form of regulatory uncertainty, cybersecurity risks, and infrastructural limitations hinder a broader adoption. This study contributes to the literature by reinforcing the role of advanced digital technologies business model innovation and demonstrating the interconnected effects of AI, Blockchain, IoT, and 5G on global markets. The research also provides practical insights for businesses and policymakers, emphasizing the need for regulatory clarity, workforce training, and cybersecurity investment. Future research should explore long-term implementation strategies and how advanced digital technologies can further enhance business model innovation in the financial sector. Organizations can gain a competitive advantage by strategically adopting and integrating these technologies in an increasingly digital and globalized world.
- Scaling precision fermentation : value creation, capture, and the role of strategic partnershipsPublication . Liedl, Isabel Marie Juliette; Flórido, João LuísThis thesis investigates how precision fermentation (PF) companies create and capture value, overcome growth barriers, and scale operations in the alternative dairy industry. Using qualitative research, it integrates insights from six industry expert interviews and a literature review, drawing on frameworks like Porter’s Five Forces, Teece’s complementary assets, and Gulati’s strategic alliances theories. Findings highlight technological innovation as central to PF, enabling environmentally sustainable dairy-identical proteins. Strategic alliances, including vertical partnerships and industry-wide initiatives like the Precision Fermentation Alliance, play a pivotal role in addressing scalability, regulatory challenges, and consumer trust. Despite its promise, the PF industry faces significant challenges, including high CAPEX, complex regulatory landscapes, and consumer skepticism toward lab-grown foods. To thrive, PF companies must focus on refining their value propositions and strategically positioning themselves within the market. Future research could include field studies to analyze consumer perceptions of PF products, exploring factors such as willingness to pay, perceived health benefits, and alignment with sustainability values. This would provide actionable insights for companies seeking to enhance their market positioning and drive adoption.
- The failed investor deal in the Bundesliga : a business case study of stakeholder theory and hybrid organizations in German footballPublication . Knossalla, Maximilian Hendrik; Lancastre, FilipaIn 2023/2024, the German football league (DFL) pursued a billion-euro deal with a private equity investor. The capital was intended for future investments, particularly to strengthen the league's international competitiveness. Although the required voting majority of clubs was achieved, the process was cancelled after weeks of fan protests. This case study investigates the reasons behind the deal's failure and highlights the challenges organizations face when managing multiple stakeholders with conflicting interests. It illustrates the complexities in hybrid organizations, which must balance financial objectives with non-financial goals, in this case cultural responsibilities. The case study serves as an educational tool, which may be used in the context of a business ethics course at the master's level. It allows students to apply theoretical frameworks, such as the stakeholder salience model, to a real-world business scenario. By working through the case, students gain a deeper understanding of stakeholder management challenges, particularly in emotionally charged environments. In order to provide additional insights beyond publicly available information, seven expert interviews were conducted. These experts have extensive experience in the football industry, working for the DFL, sports consultancies or fan organizations. The interview findings indicate that the DFL's inadequate communication, lack of transparency, misjudgment of stakeholder relevance, and insufficient stakeholder participation in decision-making were key factors in the deal's failure. This case serves as a relevant example of the critical role effective stakeholder management plays in hybrid organizations, particularly within the football industry. The case reinforces the practical applicability of stakeholder theory and hybrid organization models.