Browsing by Issue Date, starting with "2025-04-28"
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- Regulamento dos serviços digitais : uma análise sob a luz das características econômicas das plataformas onlinePublication . Mansur, Raphael Ferreira; Silva, João Manuel Lourenço Confraria Jorge eO presente trabalho teve como principal fonte a pesquisa bibliográfica, e é uma síntese das principais medidas do regulamento dos serviços digitais a luz de características econômicas das plataformas em linha, orientado sob a premissa de que o regulamento dos serviços digitais irá ter como efeitos o aumento de risco de responsabilização e o aumento de custos. Chegando a conclusão de que haverá maior risco de responsabilização. Porém, não sendo possível analisar de forma empírica a totalidade dos custos envolvidos, salvo que a existência da taxa de supervisão gerará um aumento de custos às plataformas em linha.
- From soda to coffee : analyzing Coca-Cola's acquisition of Costa coffeePublication . Eichhorn, Jan; Flórido, JoãoAs the carbonated soft drink industry faced declining consumption in Western markets from the early 2000s, even industry leaders like Coca Cola were affected. Coca Cola made a sig nificant strategic change to revive its growth by acquiring the coffee house chain Costa Coffee. This acquisition marked an expansion from its traditional core market of carbonated soft drinks into the coffee industry. The following thesis explores Coca Cola’s challenges, motives behind this acquisition, and potential benefits and risks. Furthermore, Costa Coffee’s growth strategy after its acquisition by Coca Cola is examined. This thesis uses a pedagogical case approach. It includes a review of academic literature on growth strategies based on the Ansoff Matrix, inorganic growth approaches, and the business environment. This is followed by the description of the case. Finally, teaching notes are pro vided to guide the application of the case in classes related to corporate strategy and acquisi tions. The findings show how Coca Cola was pressured by changing consumer preferences and the evolving legislation to expand beyond its traditional product portfolio. This led the company to its new strategic goal of becoming a “total beverage company.” As part of its transformation, Coca Cola announced the acquisition of Costa Coffee in 2018. The acquisition allowed Coca Cola to enter the growing coffee market and leverage its strengths in ready to drink products. After being acquired, Costa Coffee's strategy focused on expanding internationally, exploring new distribution channels, and introducing new products.
- Accepting generative artificial intelligence in consulting services : an analysis of success factorsPublication . Herzog, Inessa; Lancastre, FilipaThe present study examines the success factors that influence the acceptance of Generative Artificial Intelligence (GenAI) among business consultants. While numerous research studies have developed and expanded models for general technology acceptance, there are still few studies that address the acceptance of GenAI in specific professional contexts such as the consulting industry. This work fills this research gap by developing a new model to investigate the acceptance factors of GenAI among business consultants. The model is based on established theories such as the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the Task-Technology Fit (TTF) model, which have been combined into a new conceptual framework. For empirical verification, a quantitative study was conducted with 147 business consultants to identify key success factors on the intention to use and acceptance of GenAI. The results show that the fit between technology and tasks (Task-Technology Fit, TTF), the expected performance improvement (Performance Expectancy, PE) and the Behavioural Intention (BI) play a crucial role in the acceptance of GenAI in the business consulting context. The study highlights the need amongst companies for targeted training, practical use cases, and a strategic integration of GenAI into existing workflows to promote sustainable acceptance. The results provide both theoretical and practical implications for consulting firms to support the successful implementation of GenAI