Browsing by Issue Date, starting with "2024-12-10"
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- Desenvolvimento afetivo e sexualidade : a educação moral e religiosa católica na formação de jovens adolescentesPublication . Araújo, Carlos Manuel Moreira; Messias, Teresa de Jesus Rodrigues Marques de Sousa; Carvalho, Cristina Maria Ramos Cavalheiro de SáO tema "Riqueza e Sentido dos Afetos", trabalhado no âmbito da disciplina de Educação Moral e Religiosa Católica (EMRC), foca-se na importância da afetividade e da sexualidade no desenvolvimento integral da pessoa, sobretudo durante a adolescência. Este tema revela-se central porque a adolescência é uma fase crítica de transição, onde ocorrem mudanças significativas tanto no plano físico quanto emocional e social. Durante este período, os jovens formam a personalidade e começam a compreender o valor dos afetos, das relações interpessoais e das escolhas éticas que irão moldar as suas vidas. A afetividade é definida no nosso trabalho como a capacidade natural do ser humano de experimentar sentimentos e emoções, como amor, amizade, compaixão, e até sentimentos de dor ou perda. Esses sentimentos são essenciais para o desenvolvimento pessoal, social e moral, pois ajudam os jovens a compreenderem melhor a si mesmos e aos outros, estabelecendo laços saudáveis e responsáveis. Este aspeto torna-se ainda mais relevante na fase da adolescência, onde a construção de uma identidade própria e a necessidade de pertença social são intensificadas. A sexualidade, por sua vez, é abordada como um elemento intrínseco à condição humana, afetando profundamente a identidade e a personalidade das pessoas. O trabalho sublinha que a sexualidade deve ser entendida e vivida de forma consciente e responsável, promovendo um entendimento positivo e ético sobre o corpo e as relações humanas. No contexto da EMRC, o tema dos afetos é abordado através de uma perspetiva educativa, permitindo que os alunos reflitam sobre a dimensão afetiva e sexual do ser humano. Esta reflexão ajuda os jovens a desenvolverem a capacidade de viver os seus afetos de maneira equilibrada e construtiva, valorizando as relações e a dignidade humana. O objetivo é conduzir os alunos a reconhecerem que os afetos fazem parte da vida e que precisam ser orientados de maneira ética. O programa de EMRC, ao tratar este tema, também apresenta uma perspetiva cristã sobre o valor dos afetos, relacionando-os com o conceito de "dom". A afetividade é vista como uma dádiva, e o amor, na tradição cristã, é o valor central que orienta todas as relações humanas. A partir deste ponto de vista, os alunos são incentivados a ver o amor não apenas como uma emoção, mas como uma escolha e uma ação que visa o bem do outro.
- Conhecimentos dos profissionais de saúde e de outros profissionais sobre cuidados paliativosPublication . Braz, Ana Sofia Baptista; Dixe, Maria dos Anjos Coelho Rodrigues; Querido, Ana Isabel FernandesIntrodução: O aumento da carga de doença no final da vida, particularmente em populações envelhecidas, evidencia a necessidade urgente de Cuidados Paliativos eficazes. Estes cuidados visam melhorar a qualidade de vida dos doentes com doenças incuráveis e progressivas, assim como de suas famílias. No entanto, o sucesso dos cuidados paliativos depende significativamente do conhecimento, atitudes e competências dos profissionais de saúde. Neste contexto, torna-se crucial avaliar os conhecimentos dos profissionais envolvidos para garantir que os cuidados prestados sejam adequados às necessidades específicas dos doentes em fim de vida. Metodologia: Este é um estudo observacional e transversal com uma amostra não probabilística por conveniência, cuja população-alvo inclui profissionais de saúde e outros profissionais que trabalham em serviços que atendem pessoas doentes com necessidades paliativas num hospital de agudos e nos cuidados de saúde primários. Foram aplicados questionários específicos, constituídos por 60 itens para profissionais de saúde e 53 itens para outros profissionais não-clínicos, abrangendo diferentes domínios dos Cuidados Paliativos para avaliação de conhecimentos. O estudo teve a aprovação ética e a sua operacionalização ocorreu sob a forma de e-survey. Resultados: Os resultados indicaram que os conhecimentos sobre cuidados paliativos entre os profissionais de saúde e outros profissionais são insuficientes em vários domínios. A perceção de insuficiência nos conhecimentos e competências foi evidente. Foi também identificada uma necessidade premente de melhorar a formação e competência em cuidados paliativos para todos os profissionais envolvidos. Conclusões: O estudo conclui que é essencial implementar programas de formação contínua em cuidados paliativos, focando não apenas o aumento do conhecimento teórico, mas também no desenvolvimento de habilidades práticas e de comunicação. A implementação de políticas de saúde que garantam o acesso universal aos cuidados paliativos e a formação especializada dos profissionais são passos essenciais para melhorar a qualidade dos cuidados oferecidos aos doentes em fim de vida.
- Digital marketing restructuring at Almedina Group : the influence of social media in the publishing sectorPublication . Pinto, Tânia Isabel; Vlačić, BožidarFor six months, the Almedina Group, a recognized name in the national publishing market, hosted the curricular internship carried out for this report as part of obtaining the master's degree in Creative Industries Management. This report describes the work done in the marketing and communication restructuring. It consists of analyzing the Group's various social networks and subsequent comparison with national and international publishing competitors. The internship ends with the presentation of two different proposals, the first related to the social networks they operate and the second about the content produced. The report opens with a literature review covering books in the digital age and the influence of social networks on their consumption, concluding with a look at the Portuguese perspective. It is followed by a methodological explanation, a presentation of the host organization, and a summary of the activities done with the results obtained explained. The work is completed by presenting the final proposals and a general reflection on the internship. The main objective is to observe how digital marketing can benefit the publishing market by taking advantage of existing online literary communities. These peculiarities will be considered in the proposals presented to the Almedina Group to guarantee the effectiveness of the choices proposed for the strategy.
- User engagement and satisfaction in the age of AI : a study of integration in german media companies: the case of ProsiebenSat.1Publication . Schorbach, Chiara Elisabeth Carola; Torres, Eduardo CintraThis study explores the impact of Artificial Intelligence (AI) integration on user engagement and satisfaction within a large media company, specifically ProSiebenSat.1 Through a mixed-method approach, the research incorporates both qualitative interviews with six industry experts and a quantitative survey with users of AI. The study provides comprehensive insights into how AI-driven technologies are reshaping media consumption. The master's thesis begins with a description of the internship at ProSiebenSat.1 through a descriptive recollection. The literature review emphasises the fundamentals of artificial intelligence, explaining its definition, background, and instances for this study. Additionally, concentrating on the study issue while highlighting AI's role in media and social media. This research includes a chapter on ethics, as well as the significant and important role in the research. The ProSiebenSat.1 tools that are used to help interpret the interviewees' statements come next. The Master's Thesis is concluded with the methodology and conclusion. The key findings indicate that there is a high level of awareness and usage of AI among users, satisfaction with AI-driven personalisation remains varied and not consistent, highlighting a need for improvement. The study also uncovers significant concern regarding data privacy and ethical AI use, emphasizing the importance of transparency and accountability in maintaining user trust. The findings suggest that AI’s potential to enhance operational efficiency and personalise user experience is evident, but challenges remain in fully realising this potential. The research makes several recommendations, including improving AI personalisation features, resolving privacy issues, raising user awareness of AI, and investigating potential future integrations with cutting-edge technologies like virtual reality (VR) and augmented reality (AR). Future research should also concentrate on cross-industry comparisons, longitudinal studies of AI's effects, and in-depth analyses of AI ethics and bias mitigation. The future for AI remains exciting, with further growth and integration in various areas and industries. However, the use of the technology must continue to be monitored to keep ethical and socio-economic issues under control. Addressing these challenges is important as media companies must continue to work with AI to capitalize on engagement and satisfaction. This changes how audiences interact with content.
- The representation of immigrants by the local press : analysing the Amsterdam newspaper Het ParoolPublication . Broek, Nele van den; Ribeiro, Nelson CostaThis research aims to understand how immigrants in Amsterdam are represented in Het Parool, a local newspaper in Amsterdam, in the context of the 2023 parliamentary elections where the antiimmigrant PVV party gained significant traction. The study focuses on news articles published in the three months leading up to the elections. This research analyses the discourse in news articles of the social-democratic newspaper Het Parool. The objective is identifying the frames and narratives regarding immigrants using a Critical Discourse Analysis (CDA) on text and images. CDA is a method to analyse discourse critically, considering context and exposing hidden structures, power relations and inequalities based on text and other discourses. The results show that Het Parool mainly reports about refugees/asylum seekers and international students, rather than other types of immigrants. Immigrants are predominantly framed negatively, which is consistent with the results of previous research. The frames used within the discourse are ‘immigrants as a threat’, ‘immigrants as victims’ and ‘immigrants as heroes’, with the first two being the most common. The representation of immigrants by Het Parool reflects a socialdemocratic ideology by opposing harsh immigration policies and showing empathy towards refugees. However, elements of populist discourse are also present, creating a narrative of moral panic and emphasising the threat of immigrants.
- An exploratory research into perpetual transition : investigative journalism within the Philippines’ transitional democracyPublication . Fontaine, Beverly May Charlene; Campos, Ioli RibeiroThis study examines the governmental barriers that impede investigative journalism in the Philippines and explores how these barriers affect the country’s status as a transitional democracy. Despite the crucial role of investigative journalism in fostering transparency and accountability, limited research has focused on the connection between these barriers and the democratic processes in the Philippines. This research aims to identify the current and most prominent obstacles faced by investigative journalists in the country, and to assess how these challenges influence its democratic landscape. Utilizing a qualitative approach, the study conducts five semi-structured interviews with investigative journalists based in the Philippines. Through critical and thematic analysis, key patterns and themes highlight the journalists’ experiences and perceptions of the judicial and governmental restrictions they face. The findings suggest a significant relationship between the suppression of investigative journalism and the weakening of democratic principles, illustrating the impact of press freedom limitations on the country’s governance. By integrating the viewpoints of those on the frontlines of investigative journalism, this research provides a comprehensive perspective on how policy decisions and legal frameworks influence media freedom and, by extension, democracy in the Philippines. The study contributes to the broader discourse on media freedom in transitional democracies and advocates for continued dialogue in various fields on safeguarding investigative journalism as a pillar of democratic society.
- Influencer marketing in the yoga industry : analyzing the impact and effectiveness of social media strategies in LisbonPublication . Degasperi, Elisa; Afonso, Carla Susana Moiteiro GanitoThis research explores the role of influencer marketing, with a specific focus on Lisbon, Portugal. Through in-depth semi-structured interviews with yoga studios’ social media managers, teachers and practitioners, the researcher was able to examine how yoga studios in Lisbon are incorporating influencer marketing strategies in their communication and marketing plan, and to evaluate the effectiveness of these efforts in attracting and retaining clients. From this research arises the preference to collaborate with yoga teachers that also have a large presence online and/or a strong following, rather than lifestyle influencers, in order to maintain authenticity and foster genuine community engagement. Moreover, findings suggest that while influencer marketing- specifically if in collaboration with influencers that are also yoga teachers- can boost the studio visibility and drive short term engagement, when it comes to long-term loyalty, it is more important to work on personal connections and in-person experiences. In conclusion, influencer marketing, when aligned with the values of authenticity and personal connection that define the yoga community, can be a good tool for the promotion of yoga studios. However, it is very important for yoga studios to be cautious in navigating the tension between maintaining the holistic nature of the yoga practice and the commercial nature of digital marketing.
- Inflammatory potential of high-protein hybrid yogurtPublication . Gigante, M. L.; Baptista, D. P.; Silva, K. K. P.; Machado, M.; Costa, E.; Pintado, M.Introduction: Partly replacing dairy proteins with plant proteins in processed foods is a potential alternative strategy for creating a more sustainable food system. Furthermore, with the growth of the elderly population worldwide, there is an interest in developing foods to promote the health of the elderly. Objective: This study aimed to evaluate the impact of partial replacement (50%) of dairy proteins by almond protein in high-protein yogurts on the inflammatory potential after in vitro simulation of the gastrointestinal digestion of control and hybrid yogurts under digestive conditions of elderly individuals (INFOGEST). Results: The hydrolysates obtained at the end of digestion of both products did not show a pro-inflammatory effect on macrophages (RAW 264.7 cells) or adipocytes (3T3-L1 cells), since no increase in the secretion of the pro-inflammatory cytokines TNF-α (Figure 1) and IL-6 (Figure 2) was observed, respectively. Conclusions: The partial replacement of dairy proteins with almond proteins in high-protein yogurts may be interesting with a focus on more sustainable food systems. Furthermore, hybrid products containing high nutritional value dairy proteins can be used to maintain the health of the elderly population.