Browsing by Issue Date, starting with "2019-01-31"
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- Autoconceito em adolescentes com dificuldades de aprendizagemPublication . Nelas, Patrícia Raquel Cardoso; Azevedo, Ângela Maria Pereira e SáEste trabalho tem como objetivo estudar o autoconceito em adolescentes com Dificuldades de Aprendizagem. A amostra em estudo foi constituída por 132 participantes, provenientes de quatro escolas/instituições do distrito de Braga. Destes, 53 sujeitos apresentavam Dificuldades de Aprendizagem e 79 sujeitos não tinham Dificuldades de Aprendizagem. Os sujeitos inquiridos são de ambos os sexos e têm idades compreendidas entre os 10 e os 17 anos. Para a avaliação do autoconceito foi utilizada a adaptação portuguesa da Piers-Harris Children’s Self- Concept Scale (PHCSCS; Piers & Herzberg, 2002) desenvolvida por Veiga. Segundo os resultados obtidos é possível aferir que existe uma relação entre o autoconceito e o desempenho académico nos dois grupos em estudo, bem como diferenças no autoconceito em função da idade. No entanto, não se encontraram diferenças estatisticamente significativas no que concerne ao autoconceito geral e as dificuldades de aprendizagem, nem no autoconceito entre rapazes e raparigas.
- Assessing opportunities in the marketplace : evaluating the entrance of Lacroix Water in PortugalPublication . Lima, Rui António de Sousa de; Durisin, BorisThe most recent Megatrend Report by Euromonitor International reveals one of the biggest consumer trends in recent years to be "Healthy Eating". One of the effects of this trend has been the decline in the sales of Soft Drinks, even on giants such as Pepsi and Coca-Cola. As a result of this, the winner in the non-alcoholic beverage market in the United States (and Portugal) has been bottled water, and perhaps the biggest winner was Lacroix Water, an American brand of flavoured carbonated water which has grown 4.5x faster than its category in the past years. Considering the similarities in the recent behaviour of both American and Portuguese markets regarding beverages, the hypothesis that Lacroix Water would be just as successful in Portugal was made. In this study, qualitative and quantitative research methods were used to understand Portuguese consumers' perceptions, needs and wants. Several tools were utilized, such as the overall similarities gap analysis methodology, attribute ratings and concept testing. To conclude, utilizing all the qualitative and quantitative data gathered, recommendations were made on how to modify, position and market the product, how to approach entering the market and, finally, financial forecasts were made (in comparison to the company's financials in their home market) to aid the company's decision on whether or not entering Portugal would be a worthy investment.
- How operational performance impacts customer retention : insights from retail dataPublication . Ribeiro, Eduardo Manuel da Graça Jorge da Silva; Wagner, LauraIn recent years, online business has grown to account for 10.2% of sales in the retail industry. In this study, I look at how consumers react to operational performance or under-performance when purchasing online, and how this relates to customer retention. The operational performance is measured as the retailer´s ability to deliver the exact kind and amount of products chosen by their consumers (PickingSuccess). I begin with standard regression techniques, which are applied to assess the influence of performance on retention, and find that customer retention is positively related to good operational service. I then proceed with a causal method, where I divide customers into two groups, those that received above-average and below-average customer service, resulting from better and worse operational performance. Matching each customer in the below average bracket with their counterparts in the above average bracket according to customer characteristics (basket size, total amount spent, etc), allows us to reduce selection bias. The resulting regression analysis tells us that customers with above average service ordered 137% more often than their counterparts. I also find that the first interaction between retailers and customers is the most important: Customers who get what they want the first time are 17% more likely to purchase again, than those who leave the retailer “unsatisfied”. We conclude that a strategy recognizing the importance of customer service, especially for new clients, yields a better retention rate.
- Operações não autorizadas e repartição dos prejuízos : o homebanking na jurisprudência do RSPPublication . Palhão, Bruno Tiago Silva; Correia, Francisco Mendes
- Audience’s motivations to attend Classic Theatre : challenge or threat?Publication . Gonçalves, Mafalda Bento Franco; Braga, João NizaNowadays, it is getting harder to capture consumers’ attention. There are thousands of brands trying to be the first choice in the decision process. This task is even harder concerning to leisure events. The culture is an area difficult to get a connection with people. The arts live experiences have been somehow devalued. The big challenge is to make the culture a desired product, to take the art to those who would never consume it and get their interest. It is vital to understand the audience’s goals, their motivations to attend or not to, and then fulfill them. The present dissertation aims to identify the main perceptions in regards the experiences of different shows - Classic plays, Popular shows and Stand-Up Comedy, at intellectual, emotional, Values and immersion level (self-dimensions). It is an attempt to confirm that, when they have the selfthreatened, people are less interested in Classical plays, their perceptions are worsened and influenced by the mood. An online survey was run gathering 222 valid answers. Three conditions were randomly applied – control condition, affirmation and threat manipulations. In all cases, synopses of three different shows were presented, and respondents were asked to evaluate how their experience would be. The results’ analysis enabled a comparison between shows and within conditions towards identifying significant differences regarding the participants’ perceptions across all dimensions of self.
- How the shopping context affects the consumer decision making processPublication . Grifa, Margherita; Braga, João NizaNowadays when consumers do shopping they can decide if doing it online or instore. Many studies demonstrate that the two channels present similarities but also specific attributes that make each channel unique. The focal point of this thesis is to understand the psychological impact of online and offline shopping contexts in relation to the dual system and dual process models of reasoning and decision making. In particular, we want to investigate if the decision making process changes based on the different buying context (online and offline). Therefore, dual models helped us to understand the implicit and explicit attitude formation and intuitive and deliberate decision processes in consumer psychology. An experimental study was conducted, which had a total of 179 Italian participants. The analysis of the results showed that the shopping context actually has a significant impact on consumers’ thinking style. Nevertheless, the outcomes of this analysis go in the opposite directions by showing the opposite trend compared to what we expected to see.
- The influence of augmented reality on consumers’ online purchase intention : the Sephora Virtual Artist casePublication . Santulli, Michaela; Crispim, NunoThe advent of digitalization lead to the change of many business models and it has had a particular impact on retail. Indeed, brands are experimenting new ways to respond to consumers’ needs, blurring digital and physical experiences. An answer to this is Augmented Reality (AR) and it can be implemented in companies’ online platforms. This dissertation relies on studying this phenomenon through Sephora Virtual Artist, an e-commerce platform with AR features launched by the company. This research analyses if this technology can contribute to an e-commerce business in the cosmetic industry, through an experimental design comparing consumers’ responses to the Sephora 2D traditional website to Sephora Virtual Artist. From the outcome of the study, it was possible to affirm that AR could be a successful strategy for beauty companies that want to increment the performances of their online channels. Moreover, the main drivers of Online Purchase Intention were identified, and a specific target as well. The collected data might contribute for companies of the beauty industry whether to decide or not to invest in Augmented Reality and how to implement it. Moreover, it might also help brand managers communicating in the right way, to the right target and on the right channel.
- Ingredientes derivados do processamento da amêndoa : caracterização e aplicação na formulação de alimentos funcionaisPublication . Barbosa, Márcia Patrícia Oliveira Maia; Gomes, Ana Maria Pereira; Freitas, Ana Cristina Cardoso Freitas Lopes de; Rodrigues, DinaO consumo de produtos alimentares de origem vegetal em substituição de produtos lácteos tem vindo a aumentar, quer por razões médicas devido à intolerância à lactose e as alergias às proteínas do leite, quer pela adoção de estilos de vida em que dietas alternativas ou vegetarianas/vegans são praticadas por questões relacionadas com a saúde e sustentabilidade. Neste contexto, este trabalho dividiu-se em duas partes: i) caraterização microbiológica, química e biológica de bebida de amêndoa e de dois coprodutos derivados do processamento da amêndoa, nomeadamente o resíduo resultante do fabrico da bebida de amêndoa e o soro resultante da produção de “queijo” de amêndoa tipo fresco; e ii) formulação, produção e caraterização (microbiológica, química e biológica) de bebidas fermentadas à base de soro e de bebida de amêndoa por Bifidobacterium animalis subsp. lactis BB-12 e Streptococcus thermophilus e de cremes para barrar à base de resíduo de amêndoa com e sem incorporação de B. animalis subsp. lactis BB-12. A caracterização microbiológica da bebida e dos coprodutos revelou alguma heterogeneidade nos números de células viáveis dos diferentes grupos microbiológicos analisados. Em termos de composição foi o resíduo de amêndoa que apresentou maior teor de açúcares totais, proteína total e de ácidos gordos totais. A atividade inibidora da α-glucosidase oscilou entre 10-30 % para a bebida e os coprodutos derivados da amêndoa. A hidrólise do resíduo de amêndoa com Viscozyme L permitiu um incremento da capacidade de captura do radical ABTS•+ de 21 vezes relativamente à do resíduo per si, sendo igualmente 5 vezes superior à da bebida e do soro de amêndoa. Todas as matrizes de amêndoa evidenciaram atividade prebiótica, porém o soro, o resíduo na concentração de 4 % (m/v) e o resíduo hidrolisado na concentração de 2 % (m/v), revelaram ser as melhores fontes de carbono alternativas para o crescimento de B. animalis subsp. lactis BB-12. A fermentação das bebidas (soro e bebida de amêndoa 1:1) com B. animalis subsp. lactis BB-12 e S. thermophilus decorreu durante 3,5 e 4,5 h, até se atingir um pH final de 4,5. A fermentação potenciou (9-17 vezes) o aumento da concentração de proteína total, não afetando a capacidade de captura do radical ABTS•+ face às matérias-primas de origem. O creme para barrar pasteurizado (CP) para além de ser composto pelos ácidos gordos presentes na amêndoa, também apresentou teores significativos de ácido láurico e mirístico. Os cremes CP e o creme pasteurizado com probiótico (CPP) foram bem aceites pelos provadores, no que diz respeito à intenção de compra e à intensidade dos atributos organoléticos.
- From Brick-and-Mortar to Click-and-Mortar : challenges and opportunities in the stationery marketPublication . Sousa, Filipa Susana Caseiro de; Crispim, NunoNowadays, everything happens at a fast-pace and adaptation becomes crucial for a company to survive. This is why several retailers are becoming multichannel companies by opening online stores. Firms are not only trying to maintain their market share but they are also following the fierce competition. By opening a new channel, they face challenges and opportunities that should be addressed. That’s the situation of Americana, a stationery company that is planning on opening an online store. Thus, the focus of this dissertation is to understand when to homogenize or differentiate the offline and online channel in terms of pricing, assortment, promotion and returning policies when it comes to stationery retailers with two target segments: B2B and B2C. This dissertation is composed by a literature review that covers theoretical facts on the topics stated above. An additional theoretical background on brand equity will be added to understand if there is a brand image transference from channel to channel. Moreover, a consumer research will be conducted to acquire significant information on the subject. The results show that multichannel retailers should have the same prices online and offline; the online assortment should be the same as offline stores; they should offer a hassle-free return policy allowing pick up and returning online orders offline and the promotions in both channels should be the same for the end customer but can differ for the B2B segment. On top of that, our findings suggest a transference of brand image between channels for Americana.
- Will Influencer Marketing be Gen Y consumers #1 factor driving shopping decisions?Publication . Martins, Gonçalo Alemão dos Santos; Vale, Rita Coelho doAs social media continues to increase their presence on every individual’s daily life, businesses are committed to come up with new forms of digital advertisement. That’s why, nowadays, social media ads are one of the most profitable advertising methods in the world. However, social media ads are becoming inefficient when targeting younger generations. The reason behind this detachment from younger audiences is the global phenomenon of web influencers. Influencers are social media users that gain a big audience based on their appealing content. As their community starts to increase, they become able to influence their audience consumer decisions by commenting and sharing their opinion over a certain product or service. This phenomenon has led companies to develop a new advertising method: influencer marketing. Now, the challenges that worldwide enterprises are facing can be divided into three simple questions: how to target this younger audiences, how to compensate the influencers and above all, what is the future of influencer marketing? In this paper some of these questions will be approached with the purpose of investigating deeper this new advertising method.
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