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Advisor(s)
Abstract(s)
O presente estudo tem como objetivo geral dar a conhecer de modo exploratório o
mercado do jornalismo impresso português no que tange a produção dos novos formatos
narrativos, próprios da Web, que aqui denominamos por estratégias imersivas. Deste modo, foi
delineada a seguinte questão subjacente à investigação: qual é o papel das estratégias
imersivas no jornalismo impresso português?
Utilizou-se a metodologia qualitativa com diferentes instrumentos para recolha de dados,
a observação e a entrevista. Com auxílio do programa de análise de dados MAXQDA2022, os
dados recolhidos foram categorizados e analisados de acordo com as técnicas de análise do
conteúdo propostas por L. Bardin.
A análise dos dados obtidos permitiu-nos constatar: primeiro, dos novos formatos
narrativos, o jornalismo de dados tem o maior número de produções durante o período de
observação e o jornalismo de realidade virtual e aumentada é àquele com menos produções;
segundo, para além das dificuldades intrínsecas relacionadas com a produção dos novos
formatos narrativos, estes formatos encontram barreiras específicas no mercado português, tais
como: a falta de recursos financeiros, técnicos e humanos, a densidade do mercado, o
envelhecimento da população, a falta de literacia para os novos media.
Apesar das dificuldades, as subscrições são vistas pelos jornais impressos portugueses
como o novo modelo de negócio, por isso apostam e querem apostar cada vez mais na adoção
dos novos formatos narrativos.
The present study has as a general goal to make known in an exploratory way the Portuguese newspaper market in what concerns the production of new narrative formats, specific of the Web, which we call here immersive strategies. In this way, the following underlying research question was outlined: what is the role of immersive strategies in Portuguese newspapers? The qualitative methodology was used with different instruments for data collection, observation and interview. With the aid of the data analysis program MAXQDA2022, the collected data were categorized and analyzed according to the content analysis techniques proposed by L. Bardin. The analysis of the data obtained allowed us to observe: first, of the new narrative formats, data journalism has the largest number of productions during the observation period, and virtual and augmented reality journalism is the one with the fewest productions; second, besides the intrinsic difficulties related to the production of the new narrative formats, these formats encounter specific barriers in the Portuguese market, such as the lack of financial, technical and human resources, the density of the market, the aging population, the lack of literacy for the new media. Despite the difficulties, subscriptions are seen by Portuguese newspapers as the new business model, so they bet and want to bet more and more on the adoption of the new narrative formats.
The present study has as a general goal to make known in an exploratory way the Portuguese newspaper market in what concerns the production of new narrative formats, specific of the Web, which we call here immersive strategies. In this way, the following underlying research question was outlined: what is the role of immersive strategies in Portuguese newspapers? The qualitative methodology was used with different instruments for data collection, observation and interview. With the aid of the data analysis program MAXQDA2022, the collected data were categorized and analyzed according to the content analysis techniques proposed by L. Bardin. The analysis of the data obtained allowed us to observe: first, of the new narrative formats, data journalism has the largest number of productions during the observation period, and virtual and augmented reality journalism is the one with the fewest productions; second, besides the intrinsic difficulties related to the production of the new narrative formats, these formats encounter specific barriers in the Portuguese market, such as the lack of financial, technical and human resources, the density of the market, the aging population, the lack of literacy for the new media. Despite the difficulties, subscriptions are seen by Portuguese newspapers as the new business model, so they bet and want to bet more and more on the adoption of the new narrative formats.
Description
Keywords
Novos formatos narrativos Jornalismo digital Jornalismo impresso português Jornalismo imersivo Audiências Estratégias imersivas Literacia para os novos media New narrative formats Digital journalism Portuguese newspaper Immersive journalism Audiences Immersive strategies New media literacy