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Resumo(s)
A convergência dos media tem vindo a criar novas oportunidades, desafios,
reestruturações e alterações nas empresas jornalísticas. Porém, em Portugal são parcos os
estudos relativos a esta temática. A realização de um estágio na RTP, o contacto com a
produção noticiosa e os conteúdos nas plataformas rádio, televisão e online, levou-nos à
escolha do tema convergência na produção de conteúdos informativos nesta estação para o
presente trabalho.
Tomando como pergunta de partida: “Como se operacionaliza a produção de conteúdos
cross media na RTP?”, procurámos compreender de que modo este tipo de produção é
percecionado no interior da redação e quais as rotinas estabelecidas que permitem a sua
operacionalização. As técnicas de recolha de informação foram a observação direta,
entrevistas semiestruturadas e pesquisa bibliográfica.
Analisaram-se os resultados relativos a: existência de convergência na RTP;
periodicidade de práticas jornalísticas convergentes; encorajamento e preparação prévia dos
jornalistas; nível de convergência atual; perfil do jornalista polivalente; reconfiguração do
seu papel; resistência à convergência; coordenação de conteúdos entre plataformas e
desafios/oportunidades.
Concluiu-se, no presente trabalho, que o fenómeno da convergência está presente no
dia a dia dos jornalistas da RTP. A empresa reúne todas as condições necessárias para que a
convergência existente seja fluida, embora, ainda assim, não atinja a sua máxima
potencialidade. Os motivos para tal diferem segundo os entrevistados, considerando a
maioria que existe um nível médio de convergência na RTP.
The media convergence has created new opportunities, challenges, restructurings and changes in newspaper companies. However, in Portugal there are few studies on this subject and during an internship at RTP, the daily contact with content production for radio, television and online platforms led us to choose the study of the convergence in the production of informative contents. Taking as a starting question: "How the production of cross media contents in RTP is operationalized?" we tried to understand how this type of production is perceived inside the newsroom and which are their established routines. The techniques used for collecting information were direct observation, semi structured interviews and bibliographic research. We analyzed the results regarding: existence of convergence at RTP; periodicity of convergent journalistic practices; encouragement and prior preparation of journalists; current level of convergence; profile of the polyvalent journalist; reconfiguration of their role; resistance to convergence; coordination of contents between platforms and challenges/opportunities. It was concluded, in the present work, that the phenomenon of convergence is present in the daily routine of RTP journalists. The company meets all the necessary conditions to ensure that the existing convergence is fluid, although, it still does not reach its maximum potential. The reasons for this differ according to the interviewees, considering the majority that there is an average level of convergence at RTP.
The media convergence has created new opportunities, challenges, restructurings and changes in newspaper companies. However, in Portugal there are few studies on this subject and during an internship at RTP, the daily contact with content production for radio, television and online platforms led us to choose the study of the convergence in the production of informative contents. Taking as a starting question: "How the production of cross media contents in RTP is operationalized?" we tried to understand how this type of production is perceived inside the newsroom and which are their established routines. The techniques used for collecting information were direct observation, semi structured interviews and bibliographic research. We analyzed the results regarding: existence of convergence at RTP; periodicity of convergent journalistic practices; encouragement and prior preparation of journalists; current level of convergence; profile of the polyvalent journalist; reconfiguration of their role; resistance to convergence; coordination of contents between platforms and challenges/opportunities. It was concluded, in the present work, that the phenomenon of convergence is present in the daily routine of RTP journalists. The company meets all the necessary conditions to ensure that the existing convergence is fluid, although, it still does not reach its maximum potential. The reasons for this differ according to the interviewees, considering the majority that there is an average level of convergence at RTP.
Descrição
Palavras-chave
Convergência RTP Jornalismo online Cross media Convergence Online journalism