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Abstract(s)
O presente trabalho tem como âmbito identificar e descrever comportamentos, atitudes e ações no contexto da hotelaria enquanto medidas cooperativas para a sustentabilidade ambiental, retirando-se perspetivas do lado do cliente e do lado do gestor. A sustentabilidade é um tema que tem ganho uma relevância cada vez maior a nível nacional e mundial, a crescente preocupação com o estado do planeta proporciona uma reflexão maior sobre as ações humanas no quotidiano que, neste sentido, devem minimizar os impactos por meio de produtos, serviços, procedimentos e técnicas relacionadas com um desenvolvimento ambiental mais sustentável. Através da revisão de literatura foi possível identificar e caracterizar elementos importantes para formulação da questão de investigação, servindo como meio conceptual dos conceitos abordados ao longo desta dissertação e dando significado às questões abordadas. De forma a responder às questões de investigação, este estudo explorou por intermédio de questionários a opinião de 320 indivíduos sobre a sustentabilidade ambiental na indústria hoteleira. Simultaneamente investigou através de entrevistas ao corpo de administração de 2 hotéis, 2 grupos hoteleiros e 1 alojamento local as motivações e dificuldades para adotar medidas sustentáveis nas suas unidades. Com efeito, os resultados permitiram concluir que a sustentabilidade ambiental tem vindo a ganhar uma importância maior na vida dos inquiridos e acarreta também uma importância considerável para indústria hoteleira, não obstante entendeu-se que os inquiridos ainda consideram outras comodidades mais importantes na seleção de um hotel ou alojamento local em relação às medidas ambientais sustentáveis praticadas pela unidade, ao mesmo tempo, vii chega-se à conclusão que a gestão hoteleira tem atuado sobre a proteção ambiental dos seus estabelecimentos, mas que o modo como implementam medidas varia de acordo com as estratégia de mercado que estabelecem.
The present work aims to identify and describe behaviors, attitudes and actions in the context of hospitality as cooperative measures for environmental sustainability in order to get perspectives from the client side and the manager side. Sustainability is a topic that has gained increasing relevance at national and global level, the growing concern with the state of the planet provides a greater reflection on human actions in daily life, which, in this sense, should minimize impacts through products, services, procedures and techniques related to more sustainable environmental development. Through the literature review, it was possible to identify and characterize important elements that helps formulating the research question, serving as a conceptual means of the concepts covered throughout this dissertation and giving meaning to the issues addressed. In order to answer the research questions, this study explored, through questionnaires, the opinion of 320 individuals about the environmental sustainability in the hotel industry. At the same time, through interviews with the board of directors of 2 hotels, 2 hotel groups and 1 local accommodation, it was investigated the motivations and difficulties about adopting sustainable measures in their units. In fact, the results allowed to conclude that environmental sustainability has been gaining a greater importance in the life of the respondents and also entails considerable importance for the hotel industry, although it was understood that the respondents still consider more important other facilities while selecting a hotel or local accommodation in relation to the sustainable environmental measures practiced by the unit, at the same time, it is concluded that the hotel management has been acted on the environmental protection of its x establishments, but the way they implement measures varies according to the strategies that they establish.
The present work aims to identify and describe behaviors, attitudes and actions in the context of hospitality as cooperative measures for environmental sustainability in order to get perspectives from the client side and the manager side. Sustainability is a topic that has gained increasing relevance at national and global level, the growing concern with the state of the planet provides a greater reflection on human actions in daily life, which, in this sense, should minimize impacts through products, services, procedures and techniques related to more sustainable environmental development. Through the literature review, it was possible to identify and characterize important elements that helps formulating the research question, serving as a conceptual means of the concepts covered throughout this dissertation and giving meaning to the issues addressed. In order to answer the research questions, this study explored, through questionnaires, the opinion of 320 individuals about the environmental sustainability in the hotel industry. At the same time, through interviews with the board of directors of 2 hotels, 2 hotel groups and 1 local accommodation, it was investigated the motivations and difficulties about adopting sustainable measures in their units. In fact, the results allowed to conclude that environmental sustainability has been gaining a greater importance in the life of the respondents and also entails considerable importance for the hotel industry, although it was understood that the respondents still consider more important other facilities while selecting a hotel or local accommodation in relation to the sustainable environmental measures practiced by the unit, at the same time, it is concluded that the hotel management has been acted on the environmental protection of its x establishments, but the way they implement measures varies according to the strategies that they establish.
Description
Keywords
Desenvolvimento sustentável Sustentabilidade Hotelaria sustentável Práticas ambientais sustentáveis Preocupação ambiental Práticas de hotelaria sustentáveis Importância da sustentabilidade ambiental Sustainable development Sustainability Sustainable hospitality Sustainable environmental practices Environmental concern Sustainable hospitality practices Importance of environmental sustainability