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Advisor(s)
Abstract(s)
Num mundo em constante evolução e competição, o capital humano constitui a maior
vantagem competitiva das organizações. É por esta razão que as organizações devem atribuir
uma atenção particular ao bem-estar dos seus colaboradores, pois são estes que vão
desempenhar um papel vital na sobrevivência e no sucesso das organizações. A comunicação
interna, através de diferentes ações, pode contribuir para fomentar um clima de trabalho
positivo e gratificante, particularmente importante num processo de mudança
organizacional.
O presente relatório de estágio procura analisar o papel da comunicação interna na criação
de bem-estar junto dos colaboradores da RTL Belgium através de uma investigação realizada
em Bruxelas no seio da empresa.
Neste contexto, o quadro teórico construído é focalizado no bem-estar, na comunicação
interna e na mudança organizacional.
A metodologia aplicada consiste na utilização de métodos qualitativos, nomeadamente na
realização de entrevistas a colaboradores da organização. A investigação realizada permite
responder à questão de investigação: “Em que medida a comunicação interna contribui para
o bem-estar dos colaboradores da RTL Belgium?”. Através da análise das entrevistas
realizadas, podemos confirmar que, na RTL Belgium, a comunicação interna contribui, de
facto, através de diversas iniciativas e operações, para o bem-estar dos seus colaboradores.
In a constantly evolving and competitive world, human capital is the biggest asset of organisations. This is why organisations should pay particular attention to the well-being of their staff as they play a vital role in their survival and success. Internal communication through different actions can help foster a positive and rewarding working environment, particularly important in a process of organisational change. This traineeship report seeks to analyse the role of internal communication in the creation of welfare among the employees of RTL Belgium through an investigation carried out in Brussels within the company. In this context, the constructed theoretical framework is focused on well-being, internal communication and organisational change. The applied methodology is based on the use of qualitative methods, namely by carrying out interviews with the organisation’s collaborators. The research carried out makes it possible to answer the research question: “To what extent does internal communication contribute to the well-being of RTL Belgium’s employees?” By analysing the interviews, we can confirm that in RTL Belgium internal communication has a specific and real contribution, through various initiatives and operations, to the well-being of its staff.
In a constantly evolving and competitive world, human capital is the biggest asset of organisations. This is why organisations should pay particular attention to the well-being of their staff as they play a vital role in their survival and success. Internal communication through different actions can help foster a positive and rewarding working environment, particularly important in a process of organisational change. This traineeship report seeks to analyse the role of internal communication in the creation of welfare among the employees of RTL Belgium through an investigation carried out in Brussels within the company. In this context, the constructed theoretical framework is focused on well-being, internal communication and organisational change. The applied methodology is based on the use of qualitative methods, namely by carrying out interviews with the organisation’s collaborators. The research carried out makes it possible to answer the research question: “To what extent does internal communication contribute to the well-being of RTL Belgium’s employees?” By analysing the interviews, we can confirm that in RTL Belgium internal communication has a specific and real contribution, through various initiatives and operations, to the well-being of its staff.
Description
Keywords
Bem-estar Comunicação interna Mudança organizacional Well-being Internal communication Organizational change