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Orientador(es)
Resumo(s)
Nos últimos anos, o YouTube emergiu como uma plataforma digital que aglomera
uma vasta oferta de conteúdos audiovisuais. O objetivo deste estudo é compreender as
possibilidades desta plataforma como site que alberga conteúdos que 1) simultaneamente
educam e entretêm as suas audiências, 2) educam estas audiências para o consumo de marcas
e 3) exercem um papel na formação da memória histórica das audiências. Foi selecionada
uma amostra de doze vídeos, quatro para cada tema: edutainment, educação para o consumo
e formação da memória histórica. Procedeu-se a uma análise qualitativa de cada um dos
filmes. Entre as principais conclusões do estudo sublinhamos que o YouTube é um espaço
digital onde 1) a audiência juvenil pode ser educada ao mesmo tempo que é entretida, 2) a
audiência juvenil é educada para o consumo e 3) a audiência constrói e forma a sua memória
histórica.
In recent years, YouTube has emerged as a digital platform that includes a wide range of digital content. The aim of this study is to understand the possibilities of this platform as a site that includes content that 1) simultaneously educates and entertains its audiences, 2) educate these audiences towards the consumption of brands and 3) plays a role in the formation of the historical memory of audiences. A sample of twelve videos, was selected, considering four films for each theme: edutainment, education towards consumption and formation of historical memory. A qualitative analysis of each of the films was carried out. Among the main findings of the study, we emphasize that YouTube is a digital space where 1) young audiences can be educated and entertained at the same time, 2) young audiences are educated towards consumption and 3) the audience builds and formats its own historical memory.
In recent years, YouTube has emerged as a digital platform that includes a wide range of digital content. The aim of this study is to understand the possibilities of this platform as a site that includes content that 1) simultaneously educates and entertains its audiences, 2) educate these audiences towards the consumption of brands and 3) plays a role in the formation of the historical memory of audiences. A sample of twelve videos, was selected, considering four films for each theme: edutainment, education towards consumption and formation of historical memory. A qualitative analysis of each of the films was carried out. Among the main findings of the study, we emphasize that YouTube is a digital space where 1) young audiences can be educated and entertained at the same time, 2) young audiences are educated towards consumption and 3) the audience builds and formats its own historical memory.
Descrição
Palavras-chave
YouTube Edutainment Educação/formação para o consumo Memória histórica Audiências juvenis Education consumption Historical memory Young audiences