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Segundo o Conselho Mundial do Turismo, Portugal é o país europeu com maior crescimento no setor turístico. No entanto, o rápido crescimento do turismo de massas teve impactos negativos em termos ambientais. Assim, foi necessário recorrer a um tipo de turismo ambientalmente responsável: Ecoturismo. Esta Dissertação tem como principal objetivo responder à seguinte questão de investigação: “Quais os aspetos a que o consumidor de Ecoturismo dá uma maior relevância?”. Para além disso, é importante avaliar se aumento do consumo dos estabelecimentos de ecoturismo subentende que existe uma maior preocupação ambiental por parte dos consumidores e, por fim, se é dada ênfase às principais caraterísticas do Ecoturismo: Natureza, Aprendizagem e Sustentabilidade. Assim, numa primeira fase, identificaram-se os principais acontecimentos que impulsionaram o turismo em termos mundiais, seguindo-se uma referência ao impacto deste setor nas cidades, em particular, o caso português. O capítulo termina com o estudo de diversos autores que nos dão a conhecer as principais dimensões de análise da qualidade de um serviço. Para a análise dos comentários, recorreu-se a um software de análise qualitativa. Após uma primeira análise pessoal e manual, foram identificados os parâmetros de análise de maior relevância. Com os resultados obtidos é possível perceber quais os fatores a que os consumidores dão maior relevância e entender que os principais valores do Ecoturismo estão no fim da lista. Portanto, a estadia num estabelecimento de ecoturismo, não subentende que existe preocupação ambiental por parte dos consumidores.
According to the World Travel & Tourism Council (WTTC), Portugal is the European country with the biggest growth in the tourism sector. Nevertheless, the rapid growth of mass tourism had negative impacts on the environment. This way, it was necessary to come up with a way of making tourism a bit more sustainable: ecotourism. This dissertation has, as its main goal, to answer the following question: “Which aspects are the most relevant for a person seeking Ecotourism?”. Besides, it is important to assess if the increase on the demand for ecotourism options is a sign that consumers have a growing concern for the environment and sustainability and, to conclude, if there are, in fact, an emphasis on the main characteristics of ecotourism: Nature, Learning and Sustainability. Therefore, to start, we identified the main events that created an impulse on tourism and its growth, global wide, followed by a reference to the impact it had on cities, particularly in the portuguese context. The chapter ends with the study of various authors that inform us on the main factors of analysis to consider when evaluating the quality of a service. For the analysis at the comments and reviews, we took advantage of a software of qualitative analysis. After a first personal and manual read-through, some parameters were defined as the most relevant for the analysis. With the resulted scores, it is possible to perceive which parameters are the ones with more relevance for consumers and understand that the ones related to the Ecotourism values are at the end of the list. Therefore, the stay at an Ecotourism does not imply that the travellers are concerned with environment.
According to the World Travel & Tourism Council (WTTC), Portugal is the European country with the biggest growth in the tourism sector. Nevertheless, the rapid growth of mass tourism had negative impacts on the environment. This way, it was necessary to come up with a way of making tourism a bit more sustainable: ecotourism. This dissertation has, as its main goal, to answer the following question: “Which aspects are the most relevant for a person seeking Ecotourism?”. Besides, it is important to assess if the increase on the demand for ecotourism options is a sign that consumers have a growing concern for the environment and sustainability and, to conclude, if there are, in fact, an emphasis on the main characteristics of ecotourism: Nature, Learning and Sustainability. Therefore, to start, we identified the main events that created an impulse on tourism and its growth, global wide, followed by a reference to the impact it had on cities, particularly in the portuguese context. The chapter ends with the study of various authors that inform us on the main factors of analysis to consider when evaluating the quality of a service. For the analysis at the comments and reviews, we took advantage of a software of qualitative analysis. After a first personal and manual read-through, some parameters were defined as the most relevant for the analysis. With the resulted scores, it is possible to perceive which parameters are the ones with more relevance for consumers and understand that the ones related to the Ecotourism values are at the end of the list. Therefore, the stay at an Ecotourism does not imply that the travellers are concerned with environment.
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Turismo Consciência ambiental Desenvolvimento sustentável e ecoturismo Tourism Environmental awareness Sustainable development Ecotourism