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Abstract(s)
O presente estudo debruça-se sobre a relação existente entre o TikTok e os consumos musicais da Geração Alpha, ou seja, as crianças nascidas desde 2010. A evolução e o reconhecimento do TikTok como social medium tem vindo a aumentar. Diversos estudos demonstram que a popularidade da plataforma é cada vez maior, principalmente junto dos mais novos, que veem no TikTok uma forma de obterem entretenimento e de se conseguirem expressar à sua maneira. Um dos principais pilares do TikTok é a música, sendo esta responsável, muitas vezes, pelo sucesso da aplicação. A música é, desde os primórdios da humanidade, uma forma de expressão e uma companhia para muitos, atualmente, o digital veio permitir que o contacto com a música seja imediato, estando só à distância de um click ou de um scroll. É, portanto, neste ponto que os dois conceitos se cruzam: a música, especialmente a música no TikTok, proporciona diversão e alegria, mas também tranquilidade e conforto, sendo assim muito cativante, especialmente para as crianças. A Geração Alpha apresenta já hábitos e consumos muito próprios, contudo, ao serem ainda crianças, é natural que se deixem influenciar por certos conteúdos que possam ver na internet. A investigação adotou um método misto, contendo assim instrumentos qualitativos como entrevistas exploratórias e grupos de discussão, e um instrumento quantitativo, o inquérito por questionário. As entrevistas exploratórias foram realizadas a três especialistas nas áreas em estudo, como forma de recolher mais informação, além do enquadramento teórico. O questionário foi partilhado com crianças nascidas entre 2010 e 2013 pertencentes aos mais velhos da Geração Alpha, obtendo-se 294 respostas. Por último, os grupos de discussão nos quais participaram 17 Alphas distribuídos em três grupos, com o objetivo de obter mais informações junto das crianças de uma forma mais informal. Através da aplicação dos instrumentos obtiveram-se resultados valiosos que comprovaram a influência do TikTok nos consumos musicais da Geração Alpha, como é o caso de apesar de a maior parte das crianças, abordadas no estudo, não gostar de certas músicas ou certos estilos musicais, acabar por os ouvir e dançar, graças à plataforma.
The present study focuses on the relationship between TikTok and the musical consumption of Generation Alpha, i.e., children born since 2010. The evolution and recognition of TikTok as a social medium have been increasing. Several studies show that the platform's popularity is growing, especially among the younger generation, who see TikTok as a way to entertain themselves and express themselves in their own way. One of TikTok's main pillars is music, often responsible for the app's success. Music has been a form of expression and companionship for humanity since ancient times, and today, the digital age allows immediate access to music with just a click or scroll. It is at this point that the two concepts intersect: music, especially on TikTok, provides fun and joy, as well as tranquility and comfort, making it very appealing, especially to children. Generation Alpha already has its own habits and consumption patterns, but being children, it is natural for them to be influenced by certain content they may encounter on the internet. The research adopted a mixed-method approach, including qualitative instruments such as exploratory interviews and focus groups, as well as a quantitative instrument, the questionnaire survey. Exploratory interviews were conducted with three experts in the areas under study to gather additional information beyond the theoretical framework. The questionnaire was shared with children born between 2010 and 2013, belonging to the older segment of Generation Alpha, resulting in 294 responses. Lastly, focus groups were conducted with 17 Alphas divided into three groups, with the aim of obtaining more information from children in a more informal manner. Through the application of these instruments, valuable results were obtained that confirmed the influence of TikTok on the musical consumption of Generation Alpha. For instance, despite most of the children in the study not liking certain songs or music styles, they end up listening to and dancing to them thanks to the platform.
The present study focuses on the relationship between TikTok and the musical consumption of Generation Alpha, i.e., children born since 2010. The evolution and recognition of TikTok as a social medium have been increasing. Several studies show that the platform's popularity is growing, especially among the younger generation, who see TikTok as a way to entertain themselves and express themselves in their own way. One of TikTok's main pillars is music, often responsible for the app's success. Music has been a form of expression and companionship for humanity since ancient times, and today, the digital age allows immediate access to music with just a click or scroll. It is at this point that the two concepts intersect: music, especially on TikTok, provides fun and joy, as well as tranquility and comfort, making it very appealing, especially to children. Generation Alpha already has its own habits and consumption patterns, but being children, it is natural for them to be influenced by certain content they may encounter on the internet. The research adopted a mixed-method approach, including qualitative instruments such as exploratory interviews and focus groups, as well as a quantitative instrument, the questionnaire survey. Exploratory interviews were conducted with three experts in the areas under study to gather additional information beyond the theoretical framework. The questionnaire was shared with children born between 2010 and 2013, belonging to the older segment of Generation Alpha, resulting in 294 responses. Lastly, focus groups were conducted with 17 Alphas divided into three groups, with the aim of obtaining more information from children in a more informal manner. Through the application of these instruments, valuable results were obtained that confirmed the influence of TikTok on the musical consumption of Generation Alpha. For instance, despite most of the children in the study not liking certain songs or music styles, they end up listening to and dancing to them thanks to the platform.
Description
Keywords
TikTok Geração Alpha Música Influência Generation Alpha Music Influence