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Abstract(s)
A evolução da tecnologia tem ocorrido a um ritmo bastante elevado,
influenciando o comportamento das organizações e dos consumidores. No
entanto, muitas organizações parecem ainda não encarar a transformação digital
de forma séria, o que leva a perda de competitividade em relação a concorrentes
com outro tipo de resposta em relação a este fenómeno.
De modo a conseguirem responder com sucesso às novas exigências do
mercado, revela-se essencial que as organizações percebam de que forma a
transformação digital as influenciará no presente e no futuro. Dessa forma, as
organizações devem, certamente, ter em conta pelo menos os três principais
fenómenos associados à transformação digital: inteligência artificial, big data e
internet of things. Cada um desses conceitos afeta de modo diferente as
organizações, obrigando a que estas efetuem alterações estruturais de forma a
responder da melhor forma às exigências e impactos de cada um.
Adotando um desenho metodológico baseado em análise documental,
via scoping review e text mining, o presente estudo visa identificar, analisar e
compreender os principais pontos de vista de três áreas sobre os conceitos em
estudo, nomeadamente a academia, as maiores empresas de auditoria e
consultadoria e empresas da área tecnológica a nível mundial.
No estudo foi identificado que na transformação digital as organizações
se devem preparar para efetuar várias alterações na sua estrutura de forma a se
adaptarem eficazmente a ela. Na inteligência artificial as organizações devem
perceber de que forma a podem usar para obterem vantagem competitiva. No big
data as organizações devem aproveitar os seus benefícios e ultrapassar os seus
desafios de forma a que obtenham ganhos com o tratamento avançado de
informação. Na internet of things, tendo em conta os seus benefícios e desafios, as
organizações devem utilizá-la de forma a que consigam retirar proveitos desta,
através de um aumento da sua produtividade e uma melhor oferta para os
clientes.
The evolution of technology has been occurring at a very high rate, influencing the behavior of organizations and consumers. However, many organizations still don’t seem to face digital transformation in a serious way, which leads to the loss of competitiveness compared to competitors with another kind of response to this phenomenon. In order to successfully respond to new market demands, it is essential that organizations realize how digital transformation will influence them in the present and in the future. In this way, organizations must certainly take into account at least the three main phenomena associated with digital transformation: artificial intelligence, big data and internet of things. Each of these concepts affects organizations differently, forcing them to make structural changes in order to best respond to the demands and impacts of each one. By adopting a methodological design based on document analysis, via scoping review and text mining, the present study aims to identify, analyze and understand the main points of view of three areas on the concepts under study, namely academy, the largest auditing and consulting companies and technology companies in the world. In the study it was identified that in digital transformation organizations must prepare to make several changes in their structure in order to adapt effectively to it. In artificial intelligence organizations must realize how they can use it to gain competitive advantage. In the big data, organizations must take advantage of their benefits and overcome their challenges so that they can gain from the advanced treatment of information. In the internet of things, given their benefits and challenges, organizations must use it in a way that they can take advantage of it by increasing their productivity and offering a better offer to customers.
The evolution of technology has been occurring at a very high rate, influencing the behavior of organizations and consumers. However, many organizations still don’t seem to face digital transformation in a serious way, which leads to the loss of competitiveness compared to competitors with another kind of response to this phenomenon. In order to successfully respond to new market demands, it is essential that organizations realize how digital transformation will influence them in the present and in the future. In this way, organizations must certainly take into account at least the three main phenomena associated with digital transformation: artificial intelligence, big data and internet of things. Each of these concepts affects organizations differently, forcing them to make structural changes in order to best respond to the demands and impacts of each one. By adopting a methodological design based on document analysis, via scoping review and text mining, the present study aims to identify, analyze and understand the main points of view of three areas on the concepts under study, namely academy, the largest auditing and consulting companies and technology companies in the world. In the study it was identified that in digital transformation organizations must prepare to make several changes in their structure in order to adapt effectively to it. In artificial intelligence organizations must realize how they can use it to gain competitive advantage. In the big data, organizations must take advantage of their benefits and overcome their challenges so that they can gain from the advanced treatment of information. In the internet of things, given their benefits and challenges, organizations must use it in a way that they can take advantage of it by increasing their productivity and offering a better offer to customers.
Description
Keywords
Tecnologia Empresas Transformação digital Inteligência artificial Big data Internet of things Technology Companies Digital transformation Artificial intelligence Big data Internet of things