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Abstract(s)
O Programa da Cristina apresentou-se, no cenário português, como um espaço
único de fusão entre entretenimento do daytime e o campo da política. Através do apelo
ao pathos, o programa funcionou como um novo palco mediático para os atores políticos
investirem em diferentes dimensões centradas na humanização do caráter.
A componente teórica do trabalho centra-se na análise das três dimensões que
compõem a presença dos políticos nos programas de entretenimento: (1) o ângulo da
política, (2) o ângulo dos media e (3) o ângulo do público. Dessa forma, analisamos, em
primeiro lugar, o progressivo investimento dos políticos na humanização da comunicação
pública; em segundo lugar, estudamos as lógicas inerentes ao ângulo dos media e o papel
preponderante assumido pelos apresentadores dos programas de entretenimento
televisivo; em terceiro lugar, estudamos a forma como a presença política no
entretenimento é percecionada pelo público.
A presente investigação sustenta-se numa metodologia mista, alicerçada na
análise de todos as emissões nas quais houve presença política no programa, com o
objetivo de perceber de que modo os atores políticos encenaram a sua visibilidade no
Programa da Cristina.
Os principais resultados da análise demonstram que o programa de daytime serviu,
do ponto de vista dos atores políticos, como um veículo para demonstrarem diferentes
facetas e dimensões que superam os valores rígidos, frios e distantes associados à política.
The Programa da Cristina presented itself, in the Portuguese scenario, as a unique space of fusion between daytime entertainment and the field of politics. Through the appeal to pathos, the program worked as a new media stage for political actors to invest in different dimensions focused on the humanization of character. The theoretical component of the study focuses on the analysis of the three dimensions that make up the presence of politicians in entertainment programs: (1) the politics angle, (2) the media angle, and (3) the audience angle. In that way, we analyze, first, the progressive investment of politicians in the humanization of public communication; second, we study the logics inherent to the media angle and the preponderant role assumed by the presenters of TV entertainment programs; third, we study how the political presence in entertainment is perceived by the audience. We based this research on a mixed method, supported by the analysis of all the emissions in which there was a political presence in the program, to understand how political actors staged their visibility in the Programa da Cristina. The major results of the analysis show that the daytime program served, from the point of view of political actors, as a vehicle to show different facets and dimensions that overcome the rigid, cold and distant values associated with the field of politics.
The Programa da Cristina presented itself, in the Portuguese scenario, as a unique space of fusion between daytime entertainment and the field of politics. Through the appeal to pathos, the program worked as a new media stage for political actors to invest in different dimensions focused on the humanization of character. The theoretical component of the study focuses on the analysis of the three dimensions that make up the presence of politicians in entertainment programs: (1) the politics angle, (2) the media angle, and (3) the audience angle. In that way, we analyze, first, the progressive investment of politicians in the humanization of public communication; second, we study the logics inherent to the media angle and the preponderant role assumed by the presenters of TV entertainment programs; third, we study how the political presence in entertainment is perceived by the audience. We based this research on a mixed method, supported by the analysis of all the emissions in which there was a political presence in the program, to understand how political actors staged their visibility in the Programa da Cristina. The major results of the analysis show that the daytime program served, from the point of view of political actors, as a vehicle to show different facets and dimensions that overcome the rigid, cold and distant values associated with the field of politics.
Description
Keywords
Programa da Cristina Políticos Cristina Ferreira Performance Humanização Politicians Humanization