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Abstract(s)
O presente trabalho procura encontrar resposta ao desafio colocado pela ANICP de encontrar novos mercados para as suas conservas de peixe. A principal questão de investigação é, portanto: Como é que as tendências macro influenciam a seleção de um mercado internacional? De forma a responder aos desafios colocados, a estratégia de investigação adotada foi o estudo de caso baseando-se na informação recolhida de várias fontes, como dados internos da ANICP, informação do website da associação e outras fontes. A investigação concluiu que o novo mercado internacional com mais potencial para a exportação de conservas de peixe portuguesas será a Coreia do Sul, decorrente do seu elevado consumo de peixe per capita, do elevado poder de compra dos seus cidadãos e da existência de um acordo de comércio livre entre a Coreia do Sul e a União Europeia, que permite às conservas de peixe serem exportadas sem pagarem qualquer tarifa.
The present investigation seeks to answer to the challenge ANICP made of finding new markets for the Portuguese canned fish industry. The key research question is therefore: How the macro trends influence the selection of an international market? To respond to the challenges posed, a case study approach was adopted based in information gathered from several origins, including ANICP internal data as well data gathered from the association´s website and external data sources. Research has shown that the most appealing international market for Portuguese fish preserves will be South Korea, due to its high consumption of fish per capita, the high purchasing power of its citizens and the presence of a free trade agreement between South Korea and the European Union, which allows canned fish to be exported without paying any tariff.
The present investigation seeks to answer to the challenge ANICP made of finding new markets for the Portuguese canned fish industry. The key research question is therefore: How the macro trends influence the selection of an international market? To respond to the challenges posed, a case study approach was adopted based in information gathered from several origins, including ANICP internal data as well data gathered from the association´s website and external data sources. Research has shown that the most appealing international market for Portuguese fish preserves will be South Korea, due to its high consumption of fish per capita, the high purchasing power of its citizens and the presence of a free trade agreement between South Korea and the European Union, which allows canned fish to be exported without paying any tariff.
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Keywords
Tendências macro Seleção de mercado internacional Estudo de caso Portugal ANICP Macro trends International market selection Case study