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A atualidade marca-se cada vez mais pela crescente procura por soluções de mobilidade mais eficientes, acessíveis e sustentáveis. Assim surge a Mobilidade Partilhada, que desafia os modelos tradicionais da Indústria Automóvel. As variações nas preferências e necessidades das pessoas demonstram que o uso do veículo assume posição face à sua propriedade. A opinião e a perspetiva das empresas do setor acerca desta mudança de paradigma carece de alguma base substancial, desse modo este estudo propõe-se a preencher essa lacuna. Para esse efeito, adotou-se uma abordagem qualitativa exploratória, cujos resultados baseiam-se nos relatos de 15 especialistas da indústria automóvel. Nestas entrevistas foram recolhidos valiosos insights acerca dos impactos desta tendência emergente. As infraestruturas precárias, a resistência cultural e a legislação complexa são destacadas como desafios, que poderão ser ultrapassados a partir de tecnologias avançadas, de parcerias estratégicas e da conscientização dos consumidores. Estas adaptações potencializam benefícios e oportunidades, como a rentabilização dos ativos, a diminuição das emissões de carbono e a melhoria da relação com o cliente. Esta investigação destaca a importância de superar esses desafios e de adotar estratégias inovadoras, para que se possa garantir um futuro sustentável e eficiente no ecossistema dos transportes. É imperativo derrubar as barreiras estruturais existentes. Este novo conceito ainda divide as opiniões dos gestores do sector automóvel, no entanto existe uma convergência clara de que a Mobilidade Partilhada é um modelo de negócio cada vez mais presente e relevante na Indústria Automóvel.
At present, there is a growing demand for mobility solutions that are more efficient, more accessible and more sustainable. This has led to the emergence of Shared Mobility, which challenges traditional models in the automotive industry. People's preferences and needs are changing, with vehicle usage taking precedence over ownership. This study aims to fill the gap in the opinion and perspective of companies in the sector regarding this paradigm shift. To achieve this, we adopted an exploratory qualitative approach. The results are based on the accounts of 15 experts in the automotive industry. The interviews provided valuable insights into the impacts of this emerging trend. Challenges such as poor infrastructure, cultural resistance, and complex legislation were highlighted. However, these challenges can be overcome through advanced technologies, strategic partnerships, and consumer awareness. These adaptations offer potential benefits and opportunities, such as maximizing assets, reducing carbon emissions, and enhancing customer relationships. This investigation highlights the importance of overcoming these challenges and adopting innovative strategies to ensure a sustainable and efficient future in the transport ecosystem. It is imperative to break down existing structural barriers. Although this new concept still divides the opinions of automotive sector managers, there is a clear convergence that Shared Mobility is an increasingly present and relevant business model in the Automotive Industry.
At present, there is a growing demand for mobility solutions that are more efficient, more accessible and more sustainable. This has led to the emergence of Shared Mobility, which challenges traditional models in the automotive industry. People's preferences and needs are changing, with vehicle usage taking precedence over ownership. This study aims to fill the gap in the opinion and perspective of companies in the sector regarding this paradigm shift. To achieve this, we adopted an exploratory qualitative approach. The results are based on the accounts of 15 experts in the automotive industry. The interviews provided valuable insights into the impacts of this emerging trend. Challenges such as poor infrastructure, cultural resistance, and complex legislation were highlighted. However, these challenges can be overcome through advanced technologies, strategic partnerships, and consumer awareness. These adaptations offer potential benefits and opportunities, such as maximizing assets, reducing carbon emissions, and enhancing customer relationships. This investigation highlights the importance of overcoming these challenges and adopting innovative strategies to ensure a sustainable and efficient future in the transport ecosystem. It is imperative to break down existing structural barriers. Although this new concept still divides the opinions of automotive sector managers, there is a clear convergence that Shared Mobility is an increasingly present and relevant business model in the Automotive Industry.
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Mobilidade partilhada Indústria automóvel Sustentabilidade Mobilidade como um serviço Economia da partilha Pesquisa exploratória qualitativa Shared mobility Automotive industry Sustainability Mobility-as-a-service Sharing economy Exploratory qualitative research