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Abstract(s)
Esta dissertação tem por objetivo analisar em que medida a estratégia de comunicação da Aeronáutica, na cobertura de acidentes aéreos, contribui para uma percepção social positiva da instituição na sociedade. O questionamento é relevante porque o CENIPA, órgão da Aeronáutica responsável por investigar acidentes aéreos, não busca culpados pela tragédia, mas apenas fatores contribuintes para a prevenção, contrariando o desejo das famílias de vítimas. Essa prática de trabalho tem levado essas famílias a buscar no Judiciário autorização para utilizar os documentos produzidos pelo CENIPA a fim de identificar culpados. O tema deste trabalho ganha destaque maior porque, em 2014, foi aprovada no Brasil a lei nº 12.970 que resguarda os dados de investigação produzidos pelo órgão, o que vai de encontro ao interesse de famílias de vítimas de acidentes aéreos. Tendo em conta que a imprensa assume um papel de mediação entre a Aeronáutica e o público interessado em obter informações sobre os acidentes aéreos, foi realizada pesquisa bibliográfica com ênfase na influência da imprensa para a construção social da realidade, em especial levando-se em consideração os conceitos elaborados por Peter Berger e Thomas Luckmann. Também foram analisadas a deontologia de trabalho da imprensa e a metodologia de atuação dos investigadores de acidentes aéreos da Aeronáutica. O interessante é que ambos, imprensa e investigadores, têm práticas semelhantes de trabalho ao redor do mundo. Em complemento, uma pesquisa documental buscou avaliar se os documentos que orientam a comunicação da Aeronáutica estão coerentes com a bibliografia pesquisada, bem como com a deontologia do jornalismo e a metodologia do trabalho do CENIPA. Para além dessas pesquisas, foram colhidos diversos depoimentos oriundos de profissionais que atuaram diretamente nos maiores acidentes aéreos ocorridos no Brasil. Por fim, uma série de sugestões na área de Comunicação Social é apresentada, no intuito de alertar sobre a avalanche de críticas que deverão surgir na sociedade brasileira em razão da entrada em vigor da lei nº 12.970. Isso já foi possível ser constatado, por exemplo, em razão de um acidente aéreo ocorrido em 2014, e que vitimou um candidato a presidente do Brasil.
The main goal of this thesis is to analyze to what extent the Air Force´s communication strategy, regarding the media coverage of air accidents, contributes to a positive perception of the institution in society. This point is relevant since CENIPA, the Air Force´s organization responsible for investigating air accidents in Brazil, does not seek for guilty ones, but only contributing factors for future prevention, a position that disappoints the desire of the victims' families. This way of working has led families to look for the Judiciary´s permission in order to use the documents produced by CENIPA as an attempt to identify culprits. The theme also grows in importance because of Law nº 12,970, approved in Brazil in 2014. According to it, the investigation data produced by CENIPA should be preserved, an act that goes against the interest of victims´ families of air accidents. Considering that the press plays a mediating role between the Air Force and the public interested in getting information on air accidents, a bibliographical research was conducted with emphasis on the influence of the press to the social construction of reality, especially considering the concepts developed by Peter Berger and Thomas Luckmann. The deontology in the press work and the work methodology of air accident investigators from the Air Force were also taken into account. Interestingly, both the press and researchers have similar work practices around the world. In addition, a documental research was carried on aiming to evaluate whether the documents guiding the Air Force´s communication are consistent with the researched bibliography, as well as with the journalism deontology and CENIPA´s work methodology. Besides those surveys, many testimonials were collected from the professionals who worked directly on major air accidents in Brazil. Finally, a number of suggestions is presented in the Social Communications´ area, in order to warn on the avalanche of criticism that should arise in the Brazilian society since the Law No. 12,970 is already a reality. This could be noticed, for instance, in the 2014 air accident that killed a Brazilian´s candidate of the presidency.
The main goal of this thesis is to analyze to what extent the Air Force´s communication strategy, regarding the media coverage of air accidents, contributes to a positive perception of the institution in society. This point is relevant since CENIPA, the Air Force´s organization responsible for investigating air accidents in Brazil, does not seek for guilty ones, but only contributing factors for future prevention, a position that disappoints the desire of the victims' families. This way of working has led families to look for the Judiciary´s permission in order to use the documents produced by CENIPA as an attempt to identify culprits. The theme also grows in importance because of Law nº 12,970, approved in Brazil in 2014. According to it, the investigation data produced by CENIPA should be preserved, an act that goes against the interest of victims´ families of air accidents. Considering that the press plays a mediating role between the Air Force and the public interested in getting information on air accidents, a bibliographical research was conducted with emphasis on the influence of the press to the social construction of reality, especially considering the concepts developed by Peter Berger and Thomas Luckmann. The deontology in the press work and the work methodology of air accident investigators from the Air Force were also taken into account. Interestingly, both the press and researchers have similar work practices around the world. In addition, a documental research was carried on aiming to evaluate whether the documents guiding the Air Force´s communication are consistent with the researched bibliography, as well as with the journalism deontology and CENIPA´s work methodology. Besides those surveys, many testimonials were collected from the professionals who worked directly on major air accidents in Brazil. Finally, a number of suggestions is presented in the Social Communications´ area, in order to warn on the avalanche of criticism that should arise in the Brazilian society since the Law No. 12,970 is already a reality. This could be noticed, for instance, in the 2014 air accident that killed a Brazilian´s candidate of the presidency.