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  • Women speak: gendering the mobile phone
    Publication . Ganito, Carla
    This book seeks to provide a better understanding of the relationship between women and technology through an inquiry into the significance of mobile phones in the lives of Portuguese women. Recent theoretical developments suggest too little emphasis has been placed on differences between women themselves. The initial impetus for carrying out this research stemmed from contributing towards meeting this gap by investigating the scope of mobile phones as the basis for the increased technological intimacy of women whilst without reinstating the old binary oppositions between men and women. The study focuses on the mobile phone as a site where the nuances of women's experiences with technology become visible and on adult women as a meaningful yet underrepresented group. In choosing to conduct a case study of Portugal, I wished to contribute to the development of future cross-cultural analysis on the gendering of the mobile phone.
  • As mulheres e os telemóveis: uma relação por explorar
    Publication . Ganito, Carla
    Neste artigo, pretende-se, a partir de uma revisão da literatura, apresentar uma análise, sob uma perspectiva funcionalista e assente nos conceitos-chave de McLuhan, dos «usos» e «gratificações» do telemóvel condicionados pelo género. Esta tem sido uma variável subestimada pelos investigadores e pela indústria, na sua oferta de produtos e serviços, e que, no entanto, pode ajudar a identificar a futura evolução deste media. O artigo pretende evidenciar o esquecimento de que as mulheres têm sido objecto, enquanto público-alvo e utilizadoras das comunicações móveis. Procura-se igualmente identificar as diferenças de apropriação entre homens e mulheres.
  • Digital reading: the transformation of reading practices
    Publication . Cardoso, Gustavo; Ganito, Carla; Ferreira, Cátia
    The paper aims to present the preliminary results of a two-year project having as scope the future of the book and libraries stemming from the current reading practices in Portugal. In the scope of the project, the presentation of the findings will be focused on the mobile consumption practices in Portugal. This research is based on a mixed methodology: a quantitative survey – Network Society in Portugal – articulated with a qualitative analysis of the discourses of the representatives of what Thompson calls the publishing chain (librarians, publishing houses, authors, and content and soft/hardware providers). To understand the impact of mobile devices on reading practices is crucial for libraries and publishing houses. Mobile devices offer augmented mobility – a mobility that is connected, networked and collaborative. Although the hype is currently around eBooks, we are still faced with a market where the vast majority still reads books on paper. The sales of devices have exploded but eBooks are lagging behind. What do people use their tablets, iPads, and eReaders for? What are they reading and where? How do they articulate their readings with other media and cultural consumptions? Those are the central questions that we are aiming at answering.
  • Entrevista a Gilles Lipovetsky
    Publication . Ganito, Carla; Maurício, Ana Fabíola
    Gilles Lipovetsky, filósofo e professor da Universidade de Grenoble, é o autor de A Era do Vazio [1983] e A Terceira Mulher [1997], entre várias outras obras. A presente entrevista decorreu em Lisboa, durante a conferência «A Cultura Planetária na Era Hipermoderna», realizada na Universidade Católica Portuguesa. Este encontro deu-se por ocasião do lançamento do seu novo livro O Ecrã Global, em co-autoria com Jean Serroy, em Março de 2010.
  • Women on the move: the mobile phone as a gender technology
    Publication . Ganito, Carla
    Our lives are increasingly performed within a mobile context. The current trend in Europe and the USA is a balance between men and women in mobile phone usage. Nevertheless usage parity does not mean usage equality. It is mostly ignored that women’s appropriation of the mobile phone is very distinct from men’s, similarly to what happens with other technological objects. Grounding the research in feminist media theory, this paper offers a view of the mobile phone as a technology of gender. I seek to show that the mobile phone contributes to gender construction and transformation. The paper begins with an analysis of the state of the art of feminist media studies. It follows by discussing the mobile phone as a media and its dichotomous position with regards to gender. The paper finalizes with a proposition of the mobile phone as a technology of gender, a place for gender transgression and possible transformation.
  • Serialized participatory culture: the digital transformation of youth audiences
    Publication . Ganito, Carla; Burnay, Catarina Duff; Ferreira, Cátia
    Digital technologies are transforming audiences and media practices. In a context of serialization this paper wants to make the case for television series as much of the attention from the industry and the academy is drawn by music and cinema neglecting the effects on television viewing. Lawrence Lessig has proposed “remix” as one of the main outcomes of social and cultural practices enabled by new technologies that allow for easy production and sharing. Henry Jenkins talks of a "convergence culture" and many other authors refer a participatory turn. But this surge of creativity and participation poses new challenges to the industry and to the study of audiences. With the surge of transmediality and new platforms such as mobile phones and tablets, as well as enabling tools for massified DYI, the experience of television series consumption has been completely changed. This is particularly notable in youth audiences where television is still pervasive but networked media practices are gaining ground, namely a serialized participation culture characterized by immediacy, anticipation, control, emotional affordance and freedom. Based in a mixed methodology, composed of a quantitative online survey and a qualitative focus group approach, this paper will offer a case study of Portuguese College students’ serialized participatory culture regarding television series.
  • Moving time and juggling spheres
    Publication . Ganito, Carla
    We define ourselves as human beings within a certain time and space context. These dimensions are now being transformed as our experience is mediated by mobile technologies. But how is this transformation occurring in women’s lives? Are women allowed a more comprehensive management of their time? This research, focusing on time, is theoretically grounded in the more recent feminist debates, identifying cultural representation and discourse as important carriers of the gender system. This work has opted for a qualitative dominant mixed method, designed to answer the question: what is the meaning of the mobile phone for women at different stages in their life trajectories? The paper argues that the role women play in society is determinant in their use of the mobile phone.