CEGE - Livros e Partes de Livros / Books and Books Parts
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- O rural e a floresta, um ano depois do fogo. O que foi feito e o que ainda falta fazer ...Publication . Mendes, Américo Carvalho; Reis, José; Louro, Victor
- The impact of personality and design on consumer responses to logosPublication . Machado, Joana César; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, PatrícioLogo design is a critical element in building consumers’ perceptions of a brand because it can evoke strong associations (Aaker, 1991; Schmitt and Simonson, 1997) and should translate into brand equity (Orth and Malkewitz, 2008). According to previous research, aesthetic logo designs can enhance brand commitment (Park et al., 2013) and elicit strong affective responses (Bloch, 1995). Such affective reactions to a logo can influence attitudes toward the brand or company (Foroudi et al., 2014). Therefore, understanding how design elements create positive affective responses has become increasingly important. Yet, despite the relevance of logos as communication cues, empirical studies of logo design issues in marketing journals are still scarce (Peterson et al., 2015). This study seeks to address this research gap by examining consumers’ responses to logo design, and specifically to the different types of natural designs, at a behavioral and psychological level. Additionally, we explore whether socio-demographic variables and consumer personality traits are sources of differences in such reactions.
- Importância económica e social das IPSS em Portugal: central de balanços (2016, 2017 e 2018)Publication . Mendes, Américo M. S. Carvalho; Oliveira, Renato E. Melo
- The role of language in Keynes’ General theory and Sraffa’s Production of commoditiesPublication . Martins, Nuno OrnelasJohn Maynard Keynes’ General Theory of Employment, Interest and Money, like Piero Sraffa’s Production of Commodities by Means of Commodities, were to a significant extent shaped by a reaction to the economic theory advanced by Alfred Marshall. Marshall distinguished direct effects from indirect effects, where the latter could be safely neglected as a second order of smalls, drawing on differential calculus. Keynes, in contrast, criticized the insistence on differential calculus, which presupposes strict independence between the various factors involved. Keynes suggests instead using ordinary language where, instead of manipulating what Keynes saw as pretentious and unhelpful symbols, we can keep at the back of our heads the interconnections between various aspects of reality. In so doing, however, Keynes retains much of the marginalist (Marshallian) terminology, in what is sometimes seen as a strategic approach aimed at best communicating with the established orthodoxy. Sraffa, in contrast, formulated a system of equations that takes into account the various interdependencies noted by Marshall and Keynes, while rejecting entirely the use of marginalist concepts. While Keynes employs mathematics without it limiting his narrative about the economy, for Sraffa, the mathematical structure of his equations shapes the structure of the narrative he constructs. However, Sraffa is also much careful regarding his use of mathematics, within a constructivist (rather than symbolic) approach that is combined with a consistent rejection of differential calculus (unlike Keynes, who employs it despite criticizing its excessive use). Here the use of language undertaken by Keynes and Sraffa will be compared, taking into account its connections to their views of the role of mathematics in economics, and how it helps them express their views of socio-economic reality.
- O que mais falta faz nas políticas relativas à produção florestal em PortugalPublication . Mendes, Américo Manuel dos Santos Carvalho
- Importância económica e social das IPSS em Portugal: central de balanços 2019 e 2020Publication . Mendes, Américo M. S. Carvalho; Rocha, Francisco M. A. S. Martins da
- Importância económica e social das IPSS em Portugal: central de balanços 2021Publication . Mendes, Américo M. S. Carvalho; Rocha, Francisco M. A. S. Martins da
- A escrita do eu: a literatura como laboratório da vidaPublication . Jesus, Maria Helena; Jesus, Paulo; Marcelo, GonçaloOrganizado em quatro partes, divididas em dezoito capítulos, este livro articula análise filosófica e hermenêutica literária, apresentando um fio condutor que reside nos processos criativos ou «poiéticos» onde o «si-mesmo» se forma e transforma como configuração de símbolos e obra de linguagem, no atelier da memória e da imaginação (auto)biográficas. O livro evidencia o carácter aberto, exploratório, experimental da literatura, em geral, e das experiências da escrita e da narração, em particular, mas também a característica fugidia, instável, e talvez nunca totalmente capturável destas experiências na primeira pessoa. Nele, são explorados os processos de construção da subjetividade e da identidade (pessoal ou coletiva) e interrogados os mecanismos da interpretação da vida e do mundo.
- Proceedings of the 23rd XXIII International Congress on Public and Nonprofit MarketingPublication . Duarte, Paulo; Rodrigues, Ricardo Gouveia; Silva, Susana Costa e
- Apresentação dos artigos deste livro: as contribuições de especialistas e pesquisadoresPublication . Pecequilo, Cristina Soreanu; Costa, Leonardo