CEGE - Livros e Partes de Livros / Books and Books Parts
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- Challenges of international market selection: the perspective of Mexican and Brazilian multilatinasPublication . Maciel, João; Radomska, Joanna; Silva, Susana Costa eMultilatinas have become a phenomenon that has caught the attention of many authors and researchers around the world. This paper was developed to understand their international market selection process and the challenges they face. We hypothesized that these companies ground their international expansion on the basis of physical proximity. The CAGE framework developed by Ghemawat measures the distance between two countries according to Cultural, Administrative, Geographic and Economic criteria and was the main indicator for this research. The literature review allowed for the exploration of concepts related to Multilatinas’ expansion, such as emerging market multinational companies management, internationalization process, market selection, and the CAGE framework. The systematic and opportunistic way of selecting markets were also studied in the development of a framework used to understand how managers from Mexican and Brazilian Multilatinas decide on market selection and which factors they take into account in that decision process. It was possible to verify that countries where Mexican and Brazilian Multilatinas expand are the ones with the lowest overall CAGE distance.
- O que é e o que não é o empreendedorismo socialPublication . Mendes, Américo M. S. Carvalho; Mendonça, Tatiana; Costa, Alfredo Figueiredo; Rial, Ana
- Importância económica e social das IPSS em PortugalPublication . Mendes, Américo M. S. Carvalho; Rocha, Francisco M. A. S. Martins da
- O rural e a floresta, um ano depois do fogo. O que foi feito e o que ainda falta fazer ...Publication . Mendes, Américo Carvalho; Reis, José; Louro, Victor
- The impact of personality and design on consumer responses to logosPublication . Machado, Joana César; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, PatrícioLogo design is a critical element in building consumers’ perceptions of a brand because it can evoke strong associations (Aaker, 1991; Schmitt and Simonson, 1997) and should translate into brand equity (Orth and Malkewitz, 2008). According to previous research, aesthetic logo designs can enhance brand commitment (Park et al., 2013) and elicit strong affective responses (Bloch, 1995). Such affective reactions to a logo can influence attitudes toward the brand or company (Foroudi et al., 2014). Therefore, understanding how design elements create positive affective responses has become increasingly important. Yet, despite the relevance of logos as communication cues, empirical studies of logo design issues in marketing journals are still scarce (Peterson et al., 2015). This study seeks to address this research gap by examining consumers’ responses to logo design, and specifically to the different types of natural designs, at a behavioral and psychological level. Additionally, we explore whether socio-demographic variables and consumer personality traits are sources of differences in such reactions.
- Importância económica e social das IPSS em Portugal: central de balanços (2016, 2017 e 2018)Publication . Mendes, Américo M. S. Carvalho; Oliveira, Renato E. Melo
- The role of language in Keynes’ General theory and Sraffa’s Production of commoditiesPublication . Martins, Nuno OrnelasJohn Maynard Keynes’ General Theory of Employment, Interest and Money, like Piero Sraffa’s Production of Commodities by Means of Commodities, were to a significant extent shaped by a reaction to the economic theory advanced by Alfred Marshall. Marshall distinguished direct effects from indirect effects, where the latter could be safely neglected as a second order of smalls, drawing on differential calculus. Keynes, in contrast, criticized the insistence on differential calculus, which presupposes strict independence between the various factors involved. Keynes suggests instead using ordinary language where, instead of manipulating what Keynes saw as pretentious and unhelpful symbols, we can keep at the back of our heads the interconnections between various aspects of reality. In so doing, however, Keynes retains much of the marginalist (Marshallian) terminology, in what is sometimes seen as a strategic approach aimed at best communicating with the established orthodoxy. Sraffa, in contrast, formulated a system of equations that takes into account the various interdependencies noted by Marshall and Keynes, while rejecting entirely the use of marginalist concepts. While Keynes employs mathematics without it limiting his narrative about the economy, for Sraffa, the mathematical structure of his equations shapes the structure of the narrative he constructs. However, Sraffa is also much careful regarding his use of mathematics, within a constructivist (rather than symbolic) approach that is combined with a consistent rejection of differential calculus (unlike Keynes, who employs it despite criticizing its excessive use). Here the use of language undertaken by Keynes and Sraffa will be compared, taking into account its connections to their views of the role of mathematics in economics, and how it helps them express their views of socio-economic reality.
- O que mais falta faz nas políticas relativas à produção florestal em PortugalPublication . Mendes, Américo Manuel dos Santos Carvalho
- Importância económica e social das IPSS em Portugal: central de balanços 2019 e 2020Publication . Mendes, Américo M. S. Carvalho; Rocha, Francisco M. A. S. Martins da