CEGE - Livros e Partes de Livros / Books and Books Parts
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- Critical realism and economicsPublication . Martins, Nuno OrnelasThis chapter explores the contributions of critical realism to the development of heterodox economics. These contributions include a critique of the methodology of modern mainstream economics, identification of the main characteristics of various heterodox traditions, and an analysis of their complementarity within an ontologically grounded conception of heterodox economics. Possibilities of further interaction of critical realism and heterodox economics are also explored, taking into account the Cambridge Social Ontology project as it emerged from critical realism, including its more recent developments, such as social positioning theory and critical ethical naturalism. The chapter also explores how those developments can be combined with Frederic S. Lee’s contribution to the study of the social provisioning process, so as to further advance an integrated and coherent framework for heterodox economics.
- The social surplus approach: historical origins and present statePublication . Martins, Nuno OrnelasThis chapter traces the historical development of the social surplus approach, starting with the classical political economists, while distinguishing between Marshall’s development of a neoclassical social surplus approach and the Cambridge Keynesians, who developed the social surplus approach with an explicit reference to Marx’s elaboration of the circular reproduction schemes of classical political economy. The chapter tries to explain how the social surplus approach provides a promising route for the development of heterodox economic theory in a direction that addresses the current socio-economic and ecological challenges. The emphasis of this chapter is on the traditions that attempt to establish an explicit connection to the classical-Marxian surplus approach, but without neglecting other heterodox perspectives, including Veblen’s, who provided the most influential non-Marxian perspective that draws upon (or at least presupposes) a social surplus approach (in which the surplus is appropriated by a leisure class).
- Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication marketPublication . Yamasaki, Viviane; Rocha, Thelma Valéria; Duarte, Paulo; Silva, Susana Costa eAdaptation versus standardization dilemma has been coined as a major issue within the international marketing literature for the past fifty years, and academic research has showed that the extreme positions were unbearable and that the virtue lied in a middle position between these two positions. This opened space for another stream of research devoted to analyze and discuss the level of control and autonomy that Multinational Enterprises (MNEs) should grant to their subsidiaries. In this paper, we analyze the impact of subsidiaries’ capacity to innovate in marketing in an emerging economy. Thus, the main purpose of this study is to explore marketing autonomy in Multinational Enterprises’ subsidiaries to innovate and develop new products and services to the Brazilian telecommunications market. Using the grid proposed by Lasserre, several interviews to senior managers of Telefónica were conducted in order to evaluate the level of autonomy of Telefonica’s Brazilian subsidiary. The results show that Telefónica uses a glocal approach, since its subsidiary has autonomy to create and adapt its products when the headquarters recognize that global decisions might not meet local demands. Despite being a single case study, Telefóncia is a giant in the telecommunication sector, operating in numerous countries, thus the current insights on the way the company runs global operations may be helpful not only for researchers but also for other companies.
- Governance of PPP infrastructure projects: a variable capital structure valuation approachPublication . Pinto, João Monteiro; Santos, Mário Coutinho dos; Matos, Pedro VergaOver the next decade, governments around the world will invest massively in new projects, aiming at closing the long-identified infrastructure gap, in order to sustain economic and social development, and recover from recent adverse shocks. This paper examines this topic from two perspectives: (i) how should these projects be valued and selected? and (ii) how should these projects be financed? We discuss conceptual, methodological and governance issues raised in the context of infrastructure investment project valuation with variable capital structures. The commonly used free cash flow (FCF) valuation approach may prove inappropriate, or even imprudent, for valuing, namely, very long-term infrastructure projects financed with variable capital structure arrangements. Under this framework, the literature recommends using the Capital Cash Flow (CCF) or the Adjusted Present Value models to mitigate some of the biases of the standard FCF approach. We show that despite dealing with tax benefits differently, FCF and CCF models are algebraically equivalent, the latter being a way to value future cash flows using the same assumptions made in the context of the FCF methodology, while overcoming some of its shortcomings.
- Asset-based structured financing of infrastructure projectsPublication . Pinto, João Monteiro; Santos, Mário Coutinho dosOver the last decades, OECD countries have steadily reduced their level of infrastructure investment. Furthermore, the economic and financial shocks that occurred in the last decade have adversely affected many economies around the world, in terms of fiscal deterioration and public debt buildup. Under this context, governments around the world are going to invest massively in new projects to sustain economic and social development, with private capital becoming considerably relevant in complementing public investment. Therefore, governments have been resorting to various forms of asset-based structured finance solutions to finance public infrastructure projects. This chapter examines how project finance, asset securitization, and structured leases can support the financing of public infrastructure projects, namely, to improve resilience and meet the Sustainable Development Goals. We provide an overview of the theoretical and empirical background of infrastructure investment as an asset class and the core financial economic foundations of asset-based structured finance. In addition, we characterize the main structured finance instruments and present the main reasons behind and limitations of their usage. Finally, we describe the recent trends in asset securitization, non-recourse project financing (project finance and PPPs), and structured leasing markets, and examine the deals originated in the worldwide markets over the 2000-2020 period.
- Caso Jerónimo Martins – internacionalizaçãoPublication . Brito, Carlos Melo; Silva, Susana Costa e
- Navigating change: the impact of the COVID-19 pandemic on the internationalization strategies of business schoolsPublication . Lovera, Adriana Kudrnova; Ribeiro, Rita; Pinto, Sofia SalgadoThis chapter examines how the COVID-19 pandemic transformed the internationalization strategies of business schools, driving rapid adaptations to global disruptions. It explains that while internationalization remains central to business education, institutions have reshaped models through digital transformation, hybrid learning, expanded partnerships, and enhanced student and faculty well-being. The chapter details a qualitative study across globally diverse EQUIS-accredited schools, revealing how national contexts, leadership decisions, digital investments, and community support shape resilient internationalization. It highlights emerging dynamics including geopolitical shifts, ecological concerns, new partnerships, and blended teaching innovations. Finally, the chapter argues that people-centred internationalization equips business schools to navigate uncertainty, foster global competencies, and sustain meaningful global engagement amid continuous change.
- How do social media influencers affect followers' psychological and behavioral responses?Publication . Fernandes, Ines M.; Mostafa, Rania B.; Silva, Susana C.While prior research has investigated the impact of human influencers (HIs), the escalation of virtual influencers (VIs) draws attention to how these personas influence their followers’ psychological and behavioral responses. The present study explores the impact of social networks on society and human behavior. Specifically, this study uncovers how engaging with human versus virtual social media influencers (SMIs) affects social comparison, fear of missing out (FOMO), phubbing behavior, social withdrawal, and mental health wellbeing among their followers. Data collected from 303 SMI were collected and analyzed using regression analysis in SPSS. Results demonstrate that human influencers have stronger negative effects on followers’ emotional, psychological, and mental well-being. Results contribute to theory and practice.
- Um livro com históriaPublication . Gonçalves, Helena
- Estudo prospetivo para o setor florestal: relatório finalPublication . Caldeira, Bruno; Praxedes, João; Santos, Pedro Miguel; Brígido, Susana; Paulo, Joana A.; Palma, João H. N.; Pina, João Pedro; Garcia-Gonzalo, Jordi; Borges, José Guilherme C.; Tomé, Margarida; Soares, Paula; Barreiro, Susana; Mendes, Américo M. S. Carvalho; Sottomayor, Miguel