Browsing by Issue Date, starting with "2023-02-09"
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- A tematização e as representações da homossexualidade na telenovela portuguesaPublication . Silva, Carolina Ferreira da; Pereira, Ana Catarina Valdigem JacintoO ano de 2010 é marcado pela aprovação, em Assembleia da República, do acesso ao casamento civil entre pessoas do mesmo sexo. Este foi ainda um momento-chave não só no que diz respeito à luta dos direitos LGBTQIA+ como também de viragem na forma em como os argumentistas começaram a tratar e a incluir a temática da homossexualidade nos seus guiões e, principalmente, a forma como esta viria a ser representada no grande ecrã. Procura-se, assim, no presente estudo responder à questão de investigação: “De que forma é que a legalização do casamento entre pessoas do mesmo sexo em Portugal veio interferir nas representações na telenovela portuguesa?”. A pertinência desta investigação está relacionada com o facto de ser ainda um tema pouco explorado no caso português uma vez que é considerado tabu. De forma a contextualizar-se a importância deste processo de mudança no âmbito da produção de telenovelas, a presente revisão de literatura comtempla três grandes áreas que servem de alicerce para a temática deste estudo: a ficção televisiva e a telenovela; a tematização e as representações na telenovela e a homossexualidade na sociedade portuguesa: valores e representações. No que concerne à metodologia, esta é realizada em termos qualitativos, alicerçada em entrevistas a guionistas e atores e incluindo ainda uma análise categorial das duas telenovelas em estudo: “Ninguém Como Tu” e “O Beijo do Escorpião”. A análise das telenovelas e das entrevistas realizadas permite concluir que a aprovação do casamento civil entre pessoas do mesmo sexo veio permitir que os argumentistas pudessem tratar a temática com maior liberdade e naturalidade e assim legitimar a inclusão de cenas cada vez mais próximas da realidade.
- Planeamento estratégico para o turismo : contributos para o desenvolvimento da atividade turística de Celorico de BastoPublication . Mota, Francisco Silva Magalhães; Rebelo, Carla Isabela de Moura Pinto CardosoA tese foi executada utilizando fontes secundárias como bibliografia atualizada e fonte primária através de uma entrevista. Esta dissertação baseia-se na vontade de realizar um Planeamento Estratégico para o Turismo de Celorico de Basto, sendo o nosso objetivo dar a perceber ao leitor a importância da realização de um Plano Estratégico de Desenvolvimento para o Turismo do Concelho. Explicamos o conceito do mesmo e a sua finalidade. Indicamos várias medidas realizadas pelo Turismo do Porto e Norte de Portugal e por parte das entidades governantes de Celorico de Basto. Analisamos aspetos relacionados com o Ordenamento do território e o PDM. Contextualizamos o destino, em termos do espaço físico e humano. CB integra-se na Região do Tâmega e Sousa, Distrito de Braga, tendo o concelho de CB 15 freguesias e 17 677 habitantes. Demonstramos a autêntica oferta turística do concelho e a necessidade de uma boa administração da mesma para aumentar o número de turistas e o número de noites. Em termos de Património, percorremos desde o seu conceito ao Património Religioso e Civil. Referenciamos Festas, Romarias, Feiras, Peregrinações e Folclore. Falamos, ainda, sobre o Património Natural, o Turismo de Natureza, Desporto e Atividades, a Gastronomia, Vinhos e Enoturismo, apresentando várias quintas com muita qualidade de Vinho e de Enoturismo. Os Empreendimentos Turísticos são em grande maioria rurais. Além da Oferta, quisemos analisar a Procura, ficando a saber que a evolução do Turismo de CB estava em ascensão a partir de 2017 e, apesar de uma quebra em 2020 devido à pandemia, voltam a ser números positivos a partir de 2021. De seguida, após o estudo das fontes secundárias, achamos pertinente tirar as conclusões da entrevista feita ao Presidente da Câmara de CB, Dr. José Peixoto Lima, concluindo que este concorda que CB passa por um momento positivo no seu Turismo, não deixando de perceber que é preciso proteger os recursos turísticos da região, assim como apostar numa articulação entre as regiões de Basto. Entendemos, igualmente, que faz sentido um Plano Estratégico de Desenvolvimento do Turismo ao nível das Terras de Basto. Com todas estas informações, realizamos uma Análise SWOT para dar uma visão mais sucinta do Turismo do concelho.
- The influencer fever : the psychological role of social media in luxury fashion consumptionPublication . Pontes, Inês Sousa; Simão, Cláudia Patrícia CandeiasNowadays, brands are forwarding their online efforts to social media and are investing in several advertising campgains such as influencer marketing. Marketers are recognising the value of these campgains and reporting an 11 times higher revenue from working with influencers. Understanding how brands communicate and which psychological processes underlay the reported effectiveness of these online efforts will help brands direct their budget to the right campgains. This research analyses the role that brand communication and source (influencer vs. brand) of posts play on engagement and purchase intention. Furthermore, it explores how social-adjustive functions moderate the relationship between the source, type of brand (luxury vs. nonluxury) and the engagement with a post. An online survey that exposed participants to different types of content and types of brands was carried out. Results from this thesis help undertand how people online interact with influencers and brands on social media platfomrs. Overall, it was concluded influencers have more engagement on their endorsed posts than brands.
- Leadership practices within the start-up environment : a research on the impact of leadership on the development of today’s startupsPublication . Costa, Soraia Cristina Martins da; Ilharco, Fernando Albano Maia de MagalhãesStartups have become a familiar concept to most people, however there is still much to learn about this new reality and their business models. These new ventures live in an environment particularly unstable and volatile, which affects the experience that employees have. As teams are one of the most important success factors of startups, they deserve special attention, looking into practices that might be better for them. Leadership has been pointed out as crucial in a startup development. Even though the literature is not extensive on this subject, it can be stated that the establishment and growth of startups are inextricably linked to leadership. Therefore, leadership practices might also have an impact on a startup’s environment and, consequently, provide a positive/negative experience to employees. Considering this, the present research gathers the insights of both followers and leaders from three different startups, through both interviews and focus group. In this way, within a previously presented revision of literature, it was possible to better understand how both leaders and followers were envisioning leadership practices within teams, as well as validate with each participant if the environment matched with the ones put forward by the literature. Our research suggests that not only the environment matches what it is claimed in general in the literature, but also that leadership practices have indeed a generally positive impact on startup’s environment. However, leadership practices still relly very much on the leaders themselves, instead of being built into the startups DNA.
- On possibilities of frictions : an exhibition and quest for curating critical circulation of imagesPublication . Sponda, Ilaria; Hanenberg, Peter HeinrichImages circulate globally, either through market logic, nation states’ cultural diplomacies or through online exhibitions and exchange platforms, such as PHROOM, an international research platform for visual culture. The surplus of images consequent to digitalisation, social media, and the capitalist fast consumption of information, has been causing numbness and indifference, affecting the way art photography is perceived by people, both globally and locally. Over the last years of the Covid-19 pandemic, the online dimension has increasingly substituted the offline, physical world, resulting in an opportunity for artists and institutions to engage with wider audiences. As the pandemic-related restrictions are leasing the online still offers interesting alternatives in order to tackle sustainability issues in regards to people national or transnational movements and artworks production, transportation and disposal. This research analyses how curating plays a key role in activating critical circulations of images. Central to the research is the concept of “friction” (Tsing 2004), understood here as a form of performative imagination able to transform difference in a collective counter-narrative. Indeed, as circulations are regulated globally by mainstream and hegemonic logic, rendering alternative narratives through curating both online and offline sites of exchange is important to activate critical interconnections between differently situated photographic art practices. As an example of this, I present and examine On Possibilities of Frictions, the exhibition I produced and curated with the support of PHROOM in Dublin and on the platform to test how a glocal curatorial approach and counter-narratives could be fundamental tools to disrupt the anaesthetisation of the contemporary subject who perceives images, and thus art photography, in the fast-paced global flows and circulations.
- The influence of augmented reality in consumer purchase intentions and sustainable developmentPublication . Medeiros, João Pedro Correia Raposo de; Fernandes, Daniel Von Der HeydeThe current production and consumption model has been one of the main problems in the process of environmental degradation, in which the population, encouraged by commercial advertising, acquires unnecessary products, often returning them to the seller, which intensifies the destruction of nature and its resources. The technological evolution of recent years has created a disruptive effect on business models and consumer behavior. Transcending borders and distances, e-commerce has digitized the world into a single platform, contributing to the exponential growth of online commerce. Today's companies have developed omnichannel strategies in order to impact consumers during the entire purchase decision process. To reduce sensory limitations (visual and touch) in the online buying process, several technologies have been created and implemented, such as Augmented Reality. Thus, the objective of this dissertation was to analyze the effect of the application of Augmented Reality technology on purchase intentions and on intentions to return products, compared to the traditional online sampling model based on 2D product image display, currently implemented in most online stores. In this regard, the effects of perceptions (hedonic value, utilitarian value and perceived risk) and sensations (sense of control, attractiveness and confidence) during a shopping experience were studied. It has been proven that, in fact, Augmented Reality technology has a stronger effect on increasing purchase intentions than its traditional 2D alternative, but not on decreasing product return intentions.