Browsing by Issue Date, starting with "2020-06-29"
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- Aplicações móveis para o Turismo Cultural: Caminhos de SantiagoPublication . Mazeda, Miguel; Teixeira, LuisEste artigo apresenta o resultado do estudo sobre as aplicações móveis (apps) na área do Turismo Cultural para os Caminhos de Santiago. Este estudo foi desenvolvido no âmbito da atividade B2 “Gestão de conteúdos pertencentes ao património cultural nacional baseado em sistemas abertos de preservação e interação” do projeto CHIC - Cooperative Holistic View on Internet and Content (POCI-01-0247-FEDER-024498). A atividade B2 tem como objetivo conceber e implementar uma plataforma para o desenvolvimento de aplicações móveis, que suporte conteúdos de media avançados como realidade aumentada, vídeo 360º e dados georreferenciados, tendo sido selecionada como prova de conceito o desenvolvimento de uma aplicação para os Caminhos de Santiago. Neste artigo são apresentadas e analisadas as principais caraterísticas as das aplicações móveis existentes para os Caminhos de Santiago.
- Construção de uma plataforma de e-commerce no setor do retalho de moda : estudo de caso da Marques SoaresPublication . Gomes, Mariana Guerreiro Lopes Carvalho; Martins, CarlaNos dias de hoje, a Internet e as tecnologias são imprescindíveis ao ser humano, assistindo-se, consequentemente, ao crescimento do número de plataformas e-commerce, bem como ao desenvolvimento e aprimoramento deste recurso. No entanto, e apesar da expressiva utilização das tecnologias, subsiste ainda uma significativa falta de confiança nas referidas plataformas de compra online, resultante da ausência da segurança necessária, particularmente no que concerne aos produtos de moda, já que os artigos em apreço suscitam, também, uma maior necessidade de toque do produto físico. Destarte, e tendo em conta a escassez de informação sobre o assunto, o presente estudo visa a identificação dos mais significativos constrangimentos e das maiores dificuldades das plataformas online, bem como a forma possível de os ultrapassar. No sentido de consubstanciar os objetivos descritos, realizou-se o estudo de caso da empresa Marques Soares, resultante da comparação das diferenças e dos resultados alcançados com o website anterior e o atual (lançado em 2019), pela empresa suprarreferida. O investigador concluiu que, para aumentar o número de vendas online das plataforma online, no setor do retalho de moda, é necessário, por um lado, melhorar a confiança do consumidor através da redução do need for touch e, por outro, fortalecer a segurança, o que é alcançado através da melhoria da experiência do consumidor. Objetivando a redução do need for touch foram destacados três grandes fatores. Assim, a existência de uma adequada e pertinente: descrição visual; descrição material e inclusão de fotografia do produto. Por sua vez, e no que à segurança diz respeito, o investigador comprovou que as características do vendedor e a qualidade da infraestrutura inerentes ao website têm impacto ao exponenciar a respetiva segurança.
- Plateauing energy demand and the rise of renewables : energy transition and corporate strategy of oil & gas companiesPublication . Kirchmayer, Max; Rajsingh, PeterInternational oil companies (IOCs) face an uncertain future for their incumbent business, with plateauing energy demand and an increasing share of renewables. Research shows that the total fossil fuel demand could decrease by 64 percent in 2050. This study aims to assess the reaction of IOCs to the looming crisis and to determine possible future actions. It asks: What are the major changes in the business environment caused by the energy transition and how can IOCs adapt to this shift? The study is based on literature review of forces pertaining to energy transition and theories of strategy, industry expert interviews and a bag of word (BoW) method analysis of IOCs annual reports. The results indicate high levels of uncertainty about energy transition for IOCs. There is a heterogeneous reaction to this uncertainty between companies. IOCs have to implement an agile mentality, overcome their inertia, set a clear direction, and acquire suitable capabilities.
- Literature review on cause-related marketing from 2008 to 2018Publication . Schütz, Katharina; Silva, Susana Cristina Lima da Costa eThe research on cause-related marketing (CrM) has evolved and gained more and more interest over the past three decades since its first mention in scientific literature. It is a topic of interest for researchers coming from multiple disciplines like marketing, economics, psychology, and ethics among others. CrM is of interest for many practitioners in the field of marketing and widely used in modern day marketing. The present literature review provides an insight into the current state of the art in the research on CrM. 145 papers published in peer reviewed journals between January 2008 and December 2018 were reviewed. This paper summarizes and discusses the findings and shows gaps in the CrM literature.
- Innovating in the music industry : Blockchain, Streaming & Revenue CapturePublication . Moreira, Maria Alice Bosseljon Roche; Rajsingh, PeterMusic industry revenues experienced a boom when digital music became available and the music business reinvented itself. Even with the existence of piracy, the business has been growing since 2015. A lot of the credit goes to streaming platforms that introduced the notion of access instead of ownership as the dominant business model (BM). However, the main financial beneficiaries are the platforms, labels, and publishers (the middlemen), whereas musicians receive little from streaming their creations. This is due to an outdated royalty distribution system that was applied to the new BM. This study aims to propose an updated BM by innovating the industry’s payment framework with the use of blockchain technology (BT). It would create a fair and transparent accounting system as well as promoting trust for all professionals in the system. Secondary data on strategic innovation, the music industry, and business model innovation were analyzed in this study. Qualitative and quantitative primary data was collected through a survey and semi-structured interviews conducted with industry professionals. Results revealed that BT could be a game-changer in the way the industry accounts for and pay royalties. However, there is little knowledge about the use of BT so no immediacy to bring about its implementation. Also, the industry lacks incentives to change the BM as big players run the show leaving musicians without little agency to bring about change. Finally, the study concludes that even though BT is a possible solution, the industry might not yet be accepting of this kind of change.
- Determinants of top-tier banking efficiency in Europe : size and ownershipPublication . Machado, André Cordeiro Costa; Bhimjee, Diptes Chandrakante PrabhudasThe present Dissertation’s research focus is the measurement of the relative efficiency of top-tier commercial banks and the evaluation of its determinants, in the context of the European banking markets, for 2017 and 2018. Particularly, the main determinants under study are the size of banks and their ownership types, namely foreign and government ownership. In order to do so, the methodology employed follows the two-step Double-Bootstrap Truncated Regression model. In the first step, the Data Envelopment Analysis is utilized in order to obtain the banks’ efficiency scores. The Malmquist Productivity Index is also implemented in order to provide robustness and complement the first-stage results. Subsequently, in the second step, a Double Bootstrapped Truncated Regression is applied, originating bias-corrected regression coefficients, while examining how the variables under study affect the banks' efficiency levels. The results obtained indicate that there is a positive and significant relationship between banks’ size and their overall level of efficiency, a result in line with the majority of the academic literature. The variable representing foreign ownership is found to have a positive and significant relationship with efficiency levels (only for 2018), whereas the one representing state ownership shows a negative significant relationship with efficiency. The present Dissertation thus contributes to the academic literature by confirming the general acceptance that size does affect bank efficiency positively and by providing further insight to the non-consensual study of the relationship between ownership types and bank efficiency.
- The influence of gender stereotyping and issue advocacy in advertising on consumer sentimentPublication . Lucka, Nina Sissel; Caldieraro, FabioThe purpose of this thesis is to explore the effect of the stimuli gender stereotyping and issue advocacy on consumer sentiment towards advertising and brand. In an experimental study, consumer groups are exposed to the two stimuli “gender stereotyping” and “issue advocacy” to understand their effect on consumers’ sentiment. The results indicate that issue advocacy can lift the negative effect of traditional female stereotyping. They further show that demographics are not necessarily the reason why a person favors or condemns stereotyping as well as advertising. On the contrary, it is far more linked to the personal disposition. The findings might encourage marketers to create advertising that allows the brand to connect better with its audience. While issue advocacy is currently trending, there has not been a lot of research on its effect on consumers. On contrary, gender stereotyping is frequently used, but has caused huge backlashes in recent ad campaigns. Thus, the paper hopes to enable marketers to better use these stimuli in order to achieve their desired outcome. The paper adds to the discussion of the use of stereotyping in advertising as well as the use of issue advocacy. It challenges the idea, whether brand-unrelated issue advocacy advertising and gender stereotyping is harmful for a brand.
- Condition of expats in business with a focus on italian emigrationPublication . Castaldo, Tommaso; Aggarwal, Ishani
- What drives consumers’ decision on dining out patterns? : the case of the portuguese populationPublication . Silva, Maria Teresa Romão Ferreira Pereira da; Costa, Ana Isabel de AlmeidaIn the present dissertation, eighteen different associations between the frequencies of Dining out during the week and Dining out during the weekend with socio-demographic variables, cooking-related motivations and dietary restraints were analysed. Data from national and international public databases together with data from an online survey conducted in April 2019, which collected 528 valid responses from Portugal, were used in the study. The purpose of this research was to describe the Portuguese dining out patterns. The frequency of dining out during the week was found to be positive and significantly correlated to not having children, preference to cook and the dietary restraint consumption of high-calorie food and drinks, as well as light, low-fat & diet food and drinks, while there is a negative correlation with aptness for cooking. The frequency of dining out during the weekend is positively associated to not having children living in the same household. Average monthly income is positively correlated to both frequencies of dining out: during the Week and during the Weekend. The frequency of dining out is not significantly associated to age, measured by Millennials versus Non-Millennials.
- Where is the meat? : exploring the consumption drivers, barriers and consumer profile for plant-based burgers in burger-focused chain restaurantsPublication . Urquijo Pedroza, Alejandra Maria; Rita, Miguel FontesThis research aims to explore the acceptance of plant-based burger in burger-focused chain restaurants in the Spanish market, through the assessment of main drivers, barriers to consumption, and potential consumer profiles. Following this idea, a study of the impact of perceived product benefits, risks, and individual characteristics on purchase intention and value individuals are willing to pay was conducted. To collect the data for this analysis was developed a qualitative questionnaire and an online survey. The main conclusions showed that environmental benefits positively influenced individuals to purchase plant-based burgers in burger-focused chain restaurants. Additionally, the lower the perceived risk in the quality of taste, the higher might be the purchase intention. Finally, individuals with high levels of environmental concern were more prone to purchase this product. The present study adds to the literature regarding plant-based food consumption behaviors in the food services industry, in specific. Furthermore, it analyzes an innovative solution to the recent environmental issue caused by the massive meat production, and at the same time, provides essential insights for the chain restaurant businesses and helps them to find a source of competitive advantage.
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