Browsing by Issue Date, starting with "2019-05-10"
Now showing 1 - 7 of 7
Results Per Page
Sort Options
- E-commerce readiness in Angola : the case of SOBA e-StorePublication . Almeida, Érika Daniela Carreiro de; Romeiro, Paulo Alexandre Mendes RamosElectronic commerce is emerging as one of the most relevant business applications and it has the potential to improve efficiency and productivity in many segments. However, there has been some doubts about the relevance of e-commerce in developing countries. The lack of adequate infrastructures, economic and socio-cultural factors and the lack of governmental strategies concerning e-commerce, have created a significant barrier in the adoption and growth of e-commerce in developing countries. The thesis hereby presented in the form of a case study, focuses on investigating and analyzing e‐commerce in terms of limitations, problems and barriers facing the application and use of e‐commerce in Angola, determining the nature of the barriers that are preventing the country from taking off. In a form of an educational tool, this thesis study allows students to apply theoretical concepts and strategic frameworks developed in class to real business situations. Following Porter's National Diamond Model, we tested how SOBA Store, an Angolan online store, developed its capabilities and managed to successfully overcome the challenges and limitations in the Angolan market and understand how they had to adapted their strategy due to the specificities of the market. While e-commerce in Angola is still in its initial stages compared to other developing countries and is still limited as most of the population doesn't have access to the internet, there is great potential for rapid and sustainable growth in the upcoming years, but it still suffers from a lack of a regulatory framework and poorly developed supporting institutions.
- Tributação dos direitos de imagem dos desportistas : o enquadramento dos rendimentos da exploração de direitos de imagem em sede de IRS e de IRCPublication . Costa, Bárbara da Conceição Constância de Sousa; Gama, João Taborda da
- Amanhecer : a strategic alliance approach : a strategy case studyPublication . Pedro, Sónia Cristina Fernandes; Romeiro, Paulo Alexandre Mendes RamosIn 2010, Portugal was facing a financial crisis scenario, where traditional retailers need to modernize their business model, to increase sales and engage new customers. Since the consumer’s lifestyle was changing, retailers were forced to establish strategic alliances with other market players, such as Recheio Cash & Carry. The following dissertation, in a form of Case Study, intend to study a strategic alliance established between Recheio and traditional grocery stores (The Project Amanhecer). Throughout the case, students have the chance to study the strategy used by retailers to survive in a crisis context, starting with a presentation of Jerónimo Martins Group, followed by Recheio company, new market trends and the development of the Project Amanhecer. On the one hand, the reader has the opportunity to study the brand, the Project Amanhecer and also the results and limitations of this strategy. On the other hand, the students can also compare this business model with the ones developed by competitors. In addition, Recheio exploit its resources and capabilities to create competitive advantage for both the company and the traditional retailer, benefiting from reputation, values, culture, private labels and the relationship with customers, partners and employees. Finally, the students can also reflect about the importance of the private label Amanhecer for the success of the stores Amanhecer.
- Jerónimo Martins Agribusiness : a case study on vertical integrationPublication . Castanheira, Catarina Teixeira da Veiga; Romeiro, Paulo Alexandre Mendes RamosThis case study aims to present and explain the case of vertical integration of Jerónimo Martins Agribusiness by the parent company, Jerónimo Martins, a Portuguese company which operates within the food retail industry. For a company with over 225 years of experience in the food retail business, the decision to invest in the production of strategic products came as a surprise. But this is what distinguishes Jerónimo Martins. It is an innovative company, that, by challenging itself, brings new ways and ideas into the market. As a learning tool, this thesis will explore the definition of vertical integration, why it was a possibility for Jerónimo Martins as well as which areas they chose to vertically integrate and why. The ultimate goal of this thesis is to map the company’s process of vertical integration by mirroring the main strategic decisions and challenges over the last 5 years. Furthermore, picking up on the strategy implemented by Jerónimo Martins in Madeira, this thesis will also explore the concept of joint venture as an alternative option for companies that consider expanding their operations.
- Suffering : a theological place where Man meets God through faithPublication . James, Paul Binoy; Lourenço, João DuarteÉ na ressurreição de Cristo que o homem encontra o sentido para a sua vida. A encarnação de Cristo ilumina a condição de finitude da vida humana e a Sua ressurreição oferece-lhe a esperança para olhar para além desta finitude e o inspira a aspirar algo grandioso. É na cruz de Cristo que o homem encontra o significado do seu sofrimento e ganha consciente da esperança da vida eterna. É só em Deus que o homem encontra a alegria verdadeira que lhe permite suportar todo o sofrimento com a esperança da ressurreição. O sofrimento serve-se como um lugar de encontro com Deus como Cristo fez na Sua paixão. O grito de Jesus na cruz revela o limite do homem sofredor, onde necessita de ajuda. E é esse limite, que Cristo redime e permite ao homem uma visão de ver o além do sofrimento. A morte e a ressurreição de Jesus Cristo demonstram claramente a finitude do ser humano e iluminam o sofrimento temporal do homem como caminho de salvação.
- Millennium bcp : the recapitalization plan : a strategy case studyPublication . Pereira, Ana Margarida Cardoso; Romeiro, Paulo Alexandre Mendes RamosIn 2012, Europe was affected by the economic crisis, conditioning companies’ performance. This environment led to changes in the consumers’ lifestyle, increasing the unemployment rate and decreasing the disposable income. Additionally, the banking sector has also suffered several transformations in its corporate governance. The present dissertation, presented in the form of a case study, aims to study the real case of Millennium bcp as a Portuguese bank affected by the economic crisis, having forced to resort the state aid. The reader has the opportunity to study the BCP strategy to overcome the recession period between 2012 and 2017. Therefore, the case has the purpose of study the Recapitalization Plan that the bank was submitted and the corresponding Restructuring Plan. BCP performed as a company that explored its resources and capabilities to establish competitive advantage, taking benefits from its reputation, culture, values, strategic objectives, the relationship with different stakeholders, the unique brand and the adaptation of its corporate governance model. Additionally, there is a reflection about the potential tensions between different stakeholders and their possible solutions based on Stakeholder Matrix Approach. Finally, since banking sector is extremely volatile the case also analyzes the future challenges faced by the bank, such as keeping the decision center in Portugal, the expansion of the brand and the development of digital services.
- Consumer´s acceptance of digital wealth managers in GermanyPublication . Moormann, Florian Nino; Durisin, BorisNa atual transformação da indústria de gestão de património, os gestores de património digitais têm vindo a atrair um interesse crescente, motivando bancos e start-ups a investir tempo e recursos financeiros no desenvolvimento de advisors digitais baseados em algoritmos. No entanto, a aceitação de mercado de advisors digitais continua baixa e representa um segmento de nicho comparativamente com a indústria tradicional de gestão de património. Tendo em conta que esta área de investigação ainda tem contribuições reduzidas, esta tese tem como objetivo enriquecer a literatura existente através da ilustração dos fatores que levam à adoção de gestores de património digitais, integrando metodologias de aceitação tecnológica e literatura relativa ao comportamento humano. Considerando que a literatura existente referente à adoção tecnológica se tem focado maioritariamente nos ganhos de utilidade positiva, este estudo explora as barreiras dos gestores de património digital do ponto de vista do cliente. Esta tese representa uma sólida contribuição académica através da criação de um modelo centrado no cliente, baseada na Teoria Unificada da Aceitação e Uso da Tecnologia (TUAUT) e complementada com fundamentos da teoria de risco percecionado e fatores individuais característicos. Baseados numa amostra de 216 indivíduos da Alemanha, Áustria e Suíça, os resultados empíricos resultantes de uma análise de regressão múltipla demonstram que a intenção comportamental para utilizar gestores de património digitais foi significativamente influenciada pela expectativa de desempenho e inovação pessoal. Relativamente ao efeito moderador, este estudo concluiu que a duração da experiência de investimento moderou significativamente o efeito da expectativa de desempenho, influência social, conhecimento financeiro e inovação pessoal na intenção comportamental para utilizar gestores de património digitais. De uma perspetiva de gestão, os resultados deste estudo indicam quais os aspetos estratégicos a serem considerados no longo prazo para garantir o sucesso no mercado de massa. As implicações teóricas da utilização da TUAUT e a extensão com a teoria de risco percecionado são debatidas. Este estudo desvenda novas áreas de pesquisa, nomeadamente a área de utilidades negativas, que carece de uma investigação científica mais aprofundada.