Browsing by Issue Date, starting with "2018-05-18"
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- Arcádia : the bittersweet taste of growing a traditional chocolate manufacturerPublication . Fonseca, Tiago Aires da; Guedes, Nuno Manuel de MagalhãesArcádia is a family-owned Portuguese confectionary, recognized for its quality products, especially its chocolates. The company has a long history, founded in 1933, by Manuel Bastos, and has been managed by the family ever since. Throughout its lifetime, Arcádia has established a recognizable brand in its local market and has grown from its origin city to the rest of the country. Under the management of João and Margarida Bastos, the company expanded its store presence to several locations in Portugal. Their expansion process included through the creation of new store concepts as well as franchising. Their growth plan leads to the focus of this Case Study, which aims to understand the current situation of Arcádia and the viability of its expansion to international markets. Relevant subjects are addressed in the Literature Review, such as: internationalization; definition of SMEs, their context in internationalization as well as their motivation and difficulties encountered in this process; firms’ resources and capabilities. The Teaching Note includes an analysis of the Case Study and the company’s current situation, as well as suggestions for future challenges that Arcádia would face if it decides to internationalize. The main focus of this dissertation is to analyse this company’s specific situation and motivations to explore new markets. Also the paper tries to explore if, as an SME, Arcádia’s resources and capabilities better position the company for an internationalization challenge and what difficulties it will face in this process.
- Navex : sailing into a sea of irrelevance?Publication . Redondo, Mariana Correia; Guedes, Nuno Manuel de MagalhãesThis Master Thesis is about Navex, a shipping agency owned by E.T.E group, established in Lisbon in 1967. It expanded throughout all major commercial ports in Portugal, alongside their development during the 20th century. In 2012 Navex was a market leader in Portugal in terms of port calls assisted with a share of around 18%, representing commercial regular line services and tramping vessels. Navex was part of a regulated macro-environment where the ship-owner either has to be represented by a shipping agency in order to operate in Portuguese ports or has to establish its own offices. Although the company was growing in sales, with more than 27M€ in 2011, two of its major clients had decided to open their own offices in Portugal, starting to act on their own. Two years earlier it had lost another client to a direct competitor. Facing this scenario, several questions were raised. Would the company’s core business be at risk? Would it mean a profound change in the business model and in how costumers perceive the offered value? Is there a market place for Navex in the future? Therefore, solutions had to be influenced in order to overcome this situation and assure the company’s survival. This thesis structure is divided into three parts: Case Study, Literature Review and Teaching Notes. The thesis includes a Literature Review of academic topic relevant for this situation and a teaching note with an analysis of the main subjects raised in the case.
- O turismo em Angola : o caso do plano diretor turismo de AngolaPublication . Miezi, Rute da Glória Fernando; Almeida, Nuno Jorge Cardona Fazenda deNesta Dissertação de Mestrado, realizada no âmbito do curso de mestrado em Turismo, com especialização em Administração e Gestão, impõe-se realçar a relevância da temática do Turismo em Angola, para investigação científica e, por outro lado, a importância que a mesma revela para o país e, em especial, para o desenvolvimento deste setor. Assim, a revisão da literatura patenteia um conjunto de ideias que sustenta a pertinência desta mesma temática. As tendências observadas um pouco por todos os países do mundo, traduzidas em vários indicadores apontam neste sentido, pelo que, Angola não constitui(rá) exceção. Nas economias mundiais, os fluxos de entrada e saída de pessoas traduzem-se num crescimento futuro, breve. Assim, os Governos começam a valorizar o setor do turismo como uma atividade económica e de prosperidade social para os destinos turísticos. O Turismo em Angola, de 2006 a 2016, conheceu um desenvolvimento muito acentuado enquanto atividade económica, exibindo sinais fortes de maior prosperidade e rentabilidade, contribuindo, sobretudo, para o aumento da criação de emprego e receitas para o Estado Angolano e para a economia, em geral. Trata-se de um dos países cujo reconhecimento da importância deste setor, se revelou mais tardiamente, e uma vez que há pouca diversificação do seu tecido económico, com uma tónica centrada na exploração de produtos petrolíferos, a resistência à mudança que se faz sentir nas instituições públicas e na persistência de incerteza quanto ao quadro económico-institucional contribuem para contrariar e atrasar o reconhecimento da importância do setor do Turismo, considerandoo como uma atividade, menor para o desenvolvimento de Angola. Nesta investigação pretende-se analisar o estado atual do Turismo em Angola, com recurso à análise do Plano Diretor do Turismo em Angola (PDTA) de modo a conseguir compreender quais as suas potencialidades e apostas, face à realidade atual do país, tendo em conta as políticas públicas de acordo com os Planos Nacionais apresentados para o setor do Turismo.
- Integrating sustainability in companies’ business models : a qualitative analysis of the fast fashion industryPublication . Matzura, Timon; Ramus, TommasoThis thesis examines how companies inside the global fast fashion industry change their business models to embrace sustainability. Drawing on a comparative case-study design, I analysed a sample of eight leading multinational companies in the fast fashion sector. My findings suggest that all eight sample companies embrace sustainability mainly symbolically, leaving it to the periphery of their business models. This implies, that the core elements of the companies’ business models are not subject to significant change. Moreover, my findings suggest, that the sample companies face multiple tensions in addressing sustainability across all its three dimensions (economic, social, and environmental). Finally, my data shows that, in general, the business model of the analysed fast fashion industry is in its current structure inherently inconsistent with sustainable development. By providing insights on how a firms’ business model can be applied and adapted to embrace sustainability across the firms’ structures and business practices, my study enriches the understanding on sustainability and its integration in the business context. Additionally, my research adds value to the literature on tensions in corporate sustainability and challenges the dominant focus on the win-win paradigm in sustainability research. And, finally, my findings reinforce the fact that sustainability often is limited to the periphery of organisational functioning.
- The challenge of organizational hybridity : an investigation of Unilever’s endeavor to reconcile the Commercial and Sustainability LogicPublication . Müller, Franziska; Ramus, TommasoThis dissertation explores how the multinational company Unilever aims at reconciling two logics, a Sustainability and a Commercial Logic within its core business activities to achieve organizational hybridity. Based on a case study, it shows that Unilever reconciles the two logics through three distinct drivers: leadership, communication and actions. The qualitative study reveals that there is not a specific single driver that can lead to a successful integration and sustaining of logics, but rather the planned interplay between the three drivers. Resulting from my findings, I developed a model that elucidates how the two logics change over time through both internal and external dynamics.