Browsing by Issue Date, starting with "2018-03-06"
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- Revisão sistemática da literatura : avaliação da dor em Cuidados PaliativosPublication . Ribeiro, Liliana João de Sousa Monteiro; Capelas, Manuel LuísIntrodução: nos cuidados paliativos, o alívio da dor e do sofrimento é o principal objetivo de todos os profissionais de saúde. Uma vez que a dor assume uma prevalência tão elevada nesta área, a existência e uniformização de métodos para a sua avaliação torna-se essencial. Objetivos: identificar os instrumentos de avaliação da dor utilizados em investigação, e saber se estão validados para a população portuguesa. Metodologia: colheita através da base de dados online (Pubmed®) dos artigos publicados em português, espanhol, francês e inglês no período de Janeiro de 2000 a Dezembro de 2015. Foram selecionados 103 artigos. Através da sua análise, verificou-se que existe uma heterogeneidade nas escalas de avaliação da dor, podendo ser divididas em instrumentos unidimensionais, multidimensionais e de qualidade de vida. Paralelamente foram avaliadas as características psicométricas das escalas identificadas e foi verificada a sua validação na população portuguesa. Resultados: esta investigação permitiu concluir a ausência de um consenso não só a nível nacional, como também a nível internacional, relativamente à seleção da escala de avaliação da dor mais adequada. Ademais, foi possível fazer um extenso levantamento das escalas de avaliação da dor, identificando a prevalência de cada escala em termos de caraterísticas psicométricas, país, tipo de estudo, contexto, população alvo e número de citações. Conclusões: com este estudo confirma-se a necessidade de uma uniformização das escalas da avaliação da dor, por parte dos Serviços de Saúde, cumprindo as recomendações da Organização Mundial de Saúde para os Cuidados Paliativos.
- How can bots be an interesting tool for traditional banks to engage with millennialsPublication . Alarcão, Francisco Maria Santos Silva de Noronha de; Lino, Rute Sofia Barbosa XavierThis thesis’ purpose is to study how a bot can be an interesting tool for traditional banks to get closer to millennials and gain back the interest and trust of its customers. Even though this technology is only beginning to integrate the market, it is an innovative tool with the ability to offer the convenience and speed customers demand. The goal of this study is to understand if the relationship between the customer and the bank, the client’s profile, the functionalities the service can have and the platform in which it is used can influence the interest in using this innovation. To reach this goal, the author created a survey to analyze the impact of all the referred aspects. Besides the analysis done about this technology, the traditional banks’ reality is also taken under analysis, to act as support in strategic decisions and show how this technology can be inserted and create a positive impact in this specific context. Through a statistical analysis, it was possible to understand that the weakest the relationship between costumers and their bank the biggest the interest in using this technology, though the influencer isn’t the relationship itself but what the service can offer. This way, the functionalities that potentiate the usage of a bot are: the ability to make payments and transfers, search for information and make investments. Finally, the results also shown that consumers intend to interact with the bank through its available digital platforms, more specifically the mobile app and website.
- The influence of psychological distance on the effects of music congruency in consumer behaviorPublication . Caujolle, Fabien André Elie; Braga, João Pedro Niza JacintoSpecific music genres (classical, country/rock) are known to have a premium pricing effect on consumer’s purchase decisions. The induction of a temporal psychological distance variable in a purchasing process alters music congruity semantic priming effects on consumer behavior, since more psychologically distant objects are said to reduce priming effects. In harmony with these concepts, a quantitative method shows how psychological distance influences background music affects through social identity, utilitarian, and ambiguous (displaying both attributes) products exposure on consumer’s overall pricing and hedonic perception; and if a contextual consumer conditioning can possibly force the perception framing of a product, when a background music is congruent with it.
- Strategic measures to confront energy poverty in PortugalPublication . Rotolo, Francesco; Lino, Rute Sofia Barbosa XavierIn the last years, one of the warmest southern European countries has frequently been classified first in the EU28 ranking for levels of excess winter death. This one data is often provided by researchers when analyzing poverty of energy services in Portugal, a phenomenon emphasized by the European Commission in its “Europe 2020” strategy. The current policy of the Portuguese government obliges energy firms to fully absorb the financial burden represented by a social tariff scheme. Efficiency measures, which involve a renovation program of energy services for vulnerable households, are instead adopted by the other Member States to combat this issue. This dissertation aims at raising the awareness of energy poverty in Portugal, describing both its characteristics and a set of possible approaches to confront this social problem locally. To do so, a statistical analysis of demographic variables and energy systems allowed to study the diffusion of energy poverty among Portuguese households. The results revealed that, despite affecting a large part of the Portuguese population, homes with a monthly salary lower than 970€ are typically referable to energy-poor conditions for the lack of adequate equipment. To conclude, a benchmark with the most efficient national policies was conducted, together with main recommendations, which are intended to facilitate the creation of an adequate ecosystem in Portugal to address this condition of discomfort.
- Turquesa Beach : internationalization strategy for an online-based Company to AustraliaPublication . Ruivo, Susana Filipa Domingos; Lino, Rute Sofia Barbosa XavierTurquesa Beach is a start-up dedicated to manufacturing and selling premium children’s swimwear through its website in Portugal. Although it was founded in 2016 and is still establishing itself in the Portuguese market, the company wants to expand its sales period to the whole year. As such, Turquesa Beach wants to expand to Southern Hemisphere countries, in which the high season is between December and February. Consequently, this dissertation’s objective is to analyze the possibility of an internationalization to Australia by understanding how the Australian Swimwear Market is structured, which marketing strategy can be recommended for an online-based company such as Turquesa Beach, and the investment necessities that the company might have. Through extensive research on online platforms and interviews with the owner of Turquesa Beach, it was possible to gather crucial information to better understand the position of the company as well as the Australian market. Finally, after conducting the market analysis and financial forecasts, it was recommended to Turquesa Beach to enter the Australian market by using marketing tools such as Google AdWords and Facebook Ads, add new features to the swimsuits – such as SPF/UV protection –, and hire a fulfilment agency in Australia.
- CAIS : leveraging strategic benefits from cross-sector partnershipsPublication . Varandas, Ana Sofia Viseu; Lino, Rute Sofia Barbosa XavierThe main purpose of this dissertation is to understand companies’ decisions and behaviors in what respects to Corporate Social Responsibility (CSR) traducing them into recommendations that CAIS should implement as a way of leveraging its strategic positioning near present or future partners. The findings of this dissertation might be applied to other NGOs as well. The pursued qualitative research near portuguese branches revealed an increasing interest over social issues despite their different stances on CSR adoption. Despite the current obstacles pertaining Social Responsibility to further progress, such as the deficient cooperation among third-sector institutions, poor management skills, monetary and scheduling constraints and social opposing mindsets inside organizations, these companies revealed a great understanding on the strategic benefits arising from cross-sector partnerships, namely the motivational effects on their human capital and differentiation near customers’ and other stakeholders. The above mentioned obstacles, combined with the criteria relied upon when deciding which social partners to cooperate with and CSR future directions pointed out by organizations allowed to define several recommendations tailored for CAIS pertaining to its inside organization, presentation near companies, intrinsic attitudes and behaviors, cooperation with other NGOs and well as the role of its communicating tools. The derived conclusions will not just turning CAIS and other associations into more complete partners to cope with, but also give for-profit companies important insights on CSR for their own benefit increasing, ultimately, economic and social welfare in the society.
- Products and their representation in memory : the impact of shopping channelsPublication . Ó, Maria Santana Parreira Ferreira do; Braga, João Pedro Niza JacintoThe growth of online consumption created a trend in the academic literature to study the variants of this topic, for example, the different characteristics sought in each channel, the type of consumers that buy in each channel and the type of products more likely to be bought in each channel. Many researchers found a connection between utilitarianism and online channels and hedonism and offline channels. Knowing this, the aim of this study was to understand if the different channels influenced how products were represented in consumers’ minds and which type of attributes of the products are recalled. Taking into consideration the literature it was expected that when remembering/imagining online shopping experiences consumers would recall more utilitarian attributes of products, while when remembering/imagining offline shopping experiences consumers would recall more hedonic attributes of products. In terms of methodology, two studies were conducted, one in which participants were asked to imagine a shopping experience, online or offline, in which they were about to buy a jacket (described), and another in which participants recalled their last shopping experience, either online or offline. From the results it was possible to conclude that this connection exists: online participants recalled more utilitarian attributes of products, and offline more hedonic attributes were recalled. However, despite the channel, participants valued the same type of attributes such as price, and quality. The conclusions of this study can provide some helpful information for management teams; however, some limitations were encountered so, some recommendations for future research were made.
- The power of threat & identity in the beer industryPublication . Almeida, Leonor Lobo Silva Leal de; Braga, João Pedro Niza JacintoNowadays, people buy goods not only for their usefulness but also for what they represent. A lot of consumer purchases are in fact a way for them to express themselves, show their desires and highlight their identity. People assign particular meanings to their acquisitions and shape their self-views through them, which is a very important behaviour since it can be used as a compass to their lives. A great deal of identity associations occur through brands as people embrace brands' identities as their own. For that reason, brands and institutions can use the effect of a threat to influence consumers' self-views in ways that can affect their overall experience. Therefore, this study investigates to which extent the effects of the threat and grou identity can influence consumers’ willingness to pay (WTP), purchase intentions (PI) and expected pleasure (EP). The setting for this study is the alcoholic industry, in particular the beer industry. Beer consumers are studied concerning the effects that threat and group identity have on their overall experience regarding the purchase of beer and its consumption. An experimental study was conducted, which had a total of 404 participants. The analysis of the results showed that the effect of the threat and group identity had the greatest and significant impact on the WTP. As for the PI and EP there was no statistical evidence to back up the effect of the threat and identity, nonetheless, the results showed some promising implications.
- Does moral branding on the organic cosmetics’ market influences self-licensing effects on consumer´s choice and anticipated guilt?Publication . Mateos Rodrigo, Maria del Pilar; Braga, João Pedro Niza JacintoThe present study examines the effect of brand morality and self-affirmation on the purchasing decision of an organic cosmetic product in order to prove if a marketing approach based in this two concepts could be effective in this industry. We have seen in literature that individuals on a self-affirmation position usually license themselves to commit a less moral action of purchase that they would normally do in no self-affirmation conditions. We study this effect further adding a possible effect regarding brand morality in the organic cosmetic sector. Results from one study manipulating self-affirmation and brand morality failed to show licensing effects on individuals when choosing either moral (organic) or immoral cosmetic products in participants’ choice between utilitarian or hedonic products, anticipated guilt and regret and expected hedonic experience. Only brand morality influenced participants choice between the purchase of a utilitarian or hedonic product and lead to higher levels of anticipated guilt and regret. Despite of our study registered no influence from the self-affirmation task on participants, it is a fact that this effect was working on the results from the manipulation check. As a conclusion, we could affirm that on the organic cosmetic sector having a brand with a higher morality would influence consumer behavior.