Repository logo

Browsing by Issue Date, starting with "2017-07-26"

Filter results by year or month
Now showing 1 - 10 of 27
  • Pensar o documentário : entre a verdade e a arte
    Publication . Brochado, João Nuno Ferreira da Silva; Pereira, Henrique Manuel
    Dada a emergência de obras que misturam e/ou confundem o documentário com a ficção, bem como com determinados géneros jornalísticos, o hibridismo é hoje uma característica do documentário. Partindo de uma contextualização histórica, e de uma explicação sobre o seu processo de construção, em que é dado como exemplo dois dos projectos que realizei "Tóquio Porto 9 horas" e "Uma Montanha do Tamanho do Homem", exploramos a definição de documentário com base em duas dimensões principais: a verdade e a arte. De seguida abordamos a categorização do documentário, referindo, entre outras, a proposta que Bill Nichols sugeriu em 2001 e que dir-se-ia ser hoje universalmente aceite. Não obstante, mais do que pouco clara, tal categorização afigura-se-nos pouco precisa, porquanto torna impossível a arrumação/classificação de um considerável número de filmes. Assim, é feita uma tentativa de nova abordagem à categorização do género.
    2017-07-26Master thesis Restricted access Show more
  • GDP-linked bonds : design, effects, pricing and way forward
    Publication . Pereira, David Miguel Taylor de Jesus Marques; Bonfim, Diana Carina Ribeiro Guimarães
    GDP-linked bonds could play an important role in helping countries to avoid solvency crises, defaults and sovereign debt restructurings. Indexing a country’s debt payments to its economic performance could give governments some type of insurance against periods of declining growth rates. In this context, this thesis illustrates the potential advantages of the issuance of such an instrument, namely by quantifying the above mentioned insurance effect. As such, the interest savings for a group of countries most affected by the European sovereign debt crisis should they have issued GDP-linked bonds in the beginning of the decade are calculated. It is concluded that theses savings would have been considerable. Furthermore, in order to understand the additional room for countercyclical fiscal measures created by this product, the correlation between primary balance and GDP growth is simulated for both scenarios: debt with indexation to GDP growth and without it. It is then concluded that correlation between those two variables would be significantly higher with indexation. In the same vein, it is also simulated the issuance of this instrument in currency unions, in particular in the euro area, applying the corresponding fiscal constraint to the total deficit of 3% of GDP. Thus, the correlation between primary balance and GDP growth shows that indexing debt to GDP growth has the potential to offset the curbing effect of the mentioned constraint. Moreover, through simple regressions and using the Capital Asset Pricing Model, it is concluded that the portion of undiversified risk associated to the indexation to GDP growth would be low.
    2017-07-26Master thesis Open access Show more
  • What is the role of Human Resource Management in growing start-ups?
    Publication . Nascimento, Catarina Margarida Rodrigues da Silva do; Galindo, Géraldine
    As start-ups são consideradas a ‘grande revolução’ dos últimos 30 anos. Pesquisas anteriores sobre start-ups focaram-se sobretudo na influência de entrada no mercado, ideia e financiamento no crescimento. Em paralelo, na área da Gestão de Recursos Humanos, diferentes autores provaram que práticas de recursos humanos podem criar valor para as organizações. No entanto, ninguém tentou até ao momento compreender especificamente que papel tem a Gestão de Recursos Humanos nas start-ups em crescimento. Através de cinco start-ups e baseada em entrevistas e inquéritos feitos junto de empregados e fundadores, esta tese revela que a Gestão de Recursos Humanos pode ter vários papéis nas start-ups em crescimento – desde estratégico a não estratégico de todo. Esta tese permite fazer descobertas que são interessantes para futura investigação sobre o assunto e que podem ser integradas por empreendedores nos seus planos estratégicos, conduzindo ao sucesso empresarial.
    2017-07-26Master thesis Open access Show more
  • Persistir no documentário : enfrentando e abraçando o imprevisto, procurando novas vias
    Publication . Rebelo, Mafalda dos Santos e Silva; Pereira, Henrique Manuel
    O que é o documentário? O que se pode esperar que seja? Até onde se pode ir com formatos híbridos, na procura de encontrar a “forma certa” de contar a história? A presente dissertação procura respostas teórico-académicas para estas questões e, sem descurar o plano prático, procura igualmente perceber como é que os festivais, as instituições e os profissionais classificam e integram este “projeto de cinema”. Paralelamente, e com vista a refletir sobre a prática do documentário no que respeita à inevitável imprevisibilidade, para aqui convoco também a minha experiência profissional em diálogo com diversos testemunhos de outros profissionais, tendo por base as experiências e métodos de trabalho.
    2017-07-26Master thesis Open access Show more
  • Gestão de risco cambial em empresas portuguesas : dois casos de estudo : grupos Efacec e Nors
    Publication . Carvalho, José António Gonçalves; Oliveira, José Miguel Pereira dos Santos de
    Nos últimos anos, as empresas portuguesas foram confrontadas com problemas de gestão cambial significativos, em mercados importantes como a Angola e o Brasil. Estes desafios são cíclicos e desde 1973, com a implementação do sistema de câmbios variáveis, a gestão do risco cambial tornou-se num dos fatores chaves da gestão financeira a nível global. Este estudo teve como propósito entender se as evidências encontradas em estudos internacionais se aplicavam a Portugal. Fizemo-lo através de dois estudos de caso de grupos fortemente expostos aos mercados internacionais e em particular aos de Brasil e de Angola. De um modo geral, as práticas de gestão do risco cambial da Efacec e da Nors são consistentes com os estudos realizados anteriormente ao nível de empresas não financeiras, que apontam para a prevalência da consistência entre práticas de cobertura das empresas portuguesas analisadas e as práticas de cobertura internacionais de 15 em 21.
    2017-07-26Master thesis Open access Show more
  • Relationship between personality and work engagement : the role of individual traits and international experience
    Publication . Gulamali, Danisha Ismail; Oliveira, Maria Teresa Vieira de
    To strive in today’s challenging, fast-paced and constantly changing environment, organizations need to put employees at the core of their business, as people are a fundamental asset and can either boost or damage a company. It is in this line of thought that the concept of Work Engagement has been developing and gaining more attention, since engaged employees exhibit an effective and energetic connection with their work which makes them more resilient, involved and absorbed in their tasks. This empirical study aims at understanding how the individual’s dispositional traits, conceptualized in the Big Five model – Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness to Experience - impact Work Engagement, in particular within the Portuguese context. Moreover, it also frames the concept of International Experience as a moderator variable between the positive relationship of Openness to Experience and Work Engagement. Firstly, the results indicate that some of the individual traits of the Big Five model have impact on Work Engagement, namely, Extraversion, Conscientiousness and Openness to Experience have a positive relation while Neuroticism has a negative relation. Secondly, it proves the positive impact of International Experience on Openness to Experience but it does not validate the extension of that relationship with Work Engagement.
    2017-07-26Master thesis Open access Show more
  • Etiologia das perturbações da alimentação e da ingestão em homens : psicopatologia familiar e comorbilidade psicopatológica
    Publication . Machado, João de Sotto-Mayor; Osório, Bárbara Freire de Brito César Machado Levy
    Objetivo: Identificar potenciais Fatores de Risco (FR) para Perturbações da Alimentação e da Ingestão (PAI) e compreender se são específicos dos homens vs. mulheres. Método: Participaram no estudo 18 sujeitos, 10 mulheres e 8 homens, todos com diagnóstico atual de uma PAI (DSM-5; APA, 2013). Administrou-se o Eating Disorders Examination (Fairburn & Cooper, 2000) (apenas os itens de diagnóstico) para confirmação diagnóstica e a Risk Factors for Eating Disorders: Interview Schedule (Fairburn & Welsh, 1990) para a avaliação dos FR que podem ter precedido o início da PAI. Foram constituídos dois grupos: o grupo de mulheres e o grupo de homens. Resultados: Um FR foi associado ao grupo de mulheres (abuso de álcool na família, antes e depois da idade índex, por parte dos pais). Um FR foi associado ao grupo de homens (presença de perturbações psiquiátricas pré-mórbidas).
    2017-07-26Master thesis Open access Show more
  • Can design thinking add value to new product development? : a quantitative investigation of efficacy
    Publication . Schubert, Verena Nicole; Costa, Cláudia Isabel de Sousa
    Gaining tremendous popularity over the past decade, the concept Design Thinking is seen as an exciting, universal applicable paradigm to solve ill-defined problems and increase organizational innovativeness. To examine whether this statement is accurate, this study observes the effectiveness of Design Thinking findings critically by (1) presenting the origin, concept and application of Design Thinking and (2) assessing the effectiveness of a one-day Design Thinking workshop by a statistically comparing Design Thinking workshop outcome and actual market data. Addressing two separated customer segments, namely students and young professionals, the considerable variance between both segments and medium accuracy levels of 45-65% show that Design Thinking should not be interpreted as an unconditional guarantee for fruitful innovations. Hence, this thesis argues that Design Thinking, executed through a one-day workshop, inheres risk of oversimplification and should be applied with caution.
    2017-07-26Master thesis Restricted access Show more
  • Tapeçarias Ferreira de Sá : implementation of Balanced Scorecard
    Publication . Osório, Esbela Santos; Alves, Paulo Alexandre Pimenta; Marques, Luís Manuel Dionísio
    The thesis master report takes place having in mind the business of Tapeçarias Ferreira de Sá which is inserted in the luxury markets. The project is developed based on several databases, both quantitatively and qualitatively. The Balanced Scorecard is a performance tool which enables companies to translate their vision and strategy into a tangible set of performance measures. It was developed in the year of 1990 as a result of a study case which had the goal of validating the “(…) increasing ineffectiveness of the traditional financial indicators used in evaluating development.” (Russo, 2006). In order to build a Balanced Scorecard in Tapeçarias Ferreira de Sá, the objectives are to develop and implement a system of information, management and organization that is valuable for the management team of Ferreira de Sá, in order to make decision making more timely, efficient and effective to proceed towards an increasing and positive growth and development policy, in terms of value and employment creation. The expected results are for the company to be able to have a tool that helps in the definition of the strategy and monitoring its evolution.
    2017-07-26Master thesis Restricted access Show more
  • Geo-fencing and geo-conquesting in comparison : gender differences and the impact of expiry, groups and framing
    Publication . Freisl, Philipp Marco; Costa, Cláudia Isabel de Sousa
    While the importance of digital marketing grows constantly, mobile establishes itself as a foundational marketing channel. Increasing ownership and engagement with mobile devices creates exceptional opportunities for location-based advertising (LBA), but its effectiveness and important conditions to add additional value are still underexplored. The aim of this study is to measure two mobile marketing tools, Geo-Fencing and Geo-Conquesting, and test redemption rates and consumption levels. Results are analysed according to four different conditions (gender, expiry, groups and framing). We conducted two field experiments in different locations with 320 participants and used coffee as the product stimulus. Overall, 24.7% of the coupons were redeemed (37.5% in Geo- Fencing and 11.9% in Geo-Conquesting) with no significant difference of the strategies in terms of consumption levels. Interestingly, coupons with longer expiration length are more effective than with shorter expiration length in Geo-Conquesting. Also, when the consumers receive the promotion in a group in Geo-Fencing, they are more likely to redeem. Framing effects and gender did not respond differently to the strategies. Our results contribute to a better understanding of LBA strategies and provide a critical baseline for marketers. Our findings suggest that Geo-Fencing is more effective than Geo- Conquesting in terms of redemption, in which firms should target groups of both genders. To generate additional sales through Geo-Conquesting, firms should offer their promotions with a longer expiration length.
    2017-07-26Master thesis Restricted access Show more