Browsing by Issue Date, starting with "2016-07-22"
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- A aplicação da teoria das infraestruturas essenciais a novas realidadesPublication . Couto, Cláudia Manuel da Silva; Pais, Sofia Oliveira
- Empowering private labels through packaging : an analysis about the implementation of copycat strategies on private labelsPublication . Lisboa, Joana Rita da Fonseca Robalo; Lino, Rute Sofia Barbosa XavierPrivate Labels (PLs) are an important instrument for retailers to increase their relative market power since they may increase customer loyalty, improve margins and sales and lower prices. In fact, retailers are constantly being challenged to search for methods which can leverage their own brands, namely packaging strategies. However, in order to reach its full potential, it is imperative to comprehend the real value behind the new prevalent packaging trend across PLs: Copycat packaging strategy. Hence, the present dissertation aims to analyze and understand the potential effects of PLs´ copycat packaging strategy on consumers’ perceptions toward products, assessing to what extent the adoption of this strategy triggers consumers’ purchase intention. To this end, the Portuguese retailer Sonae MC kindly provided access to the necessary data for this study. By conducting exploratory and descriptive research approaches, results revealed that the higher the level of copycat packaging on PLs, the higher the probability that PLs are perceived as being produced by the same manufacturer as National Brands (NBs), contributing to enhanced perceptions of quality. Moreover, consumers perceive copycat packaging PL’ products as being more expensive than PL’ products which follow distinct packaging strategies. Ultimately, the present dissertation demonstrates that copycat packaging strategy is a beneficial strategy that must be adopted by retailers, since it increases consumers’ purchase intention of PLs.
- Efficiency of Bursa Malaysia : analysing islamic indices and their counterpartiesPublication . Kabbani, Abdul Latif; Cunha, Manuel Ricardo Fontes da; Alves, Paulo Alexandre PimentaAlthough Islamic capital markets are considered an emerging market, the improvement is significantly high which requires permanent study. In this empirical study, we go through the Malaysian index using the daily data of the FTSE Bursa Malaysia composite index (FBMKLCI) and two Shariah indices FTSE Bursa Malaysia (EMAS Shariah and HIJRA Shariah). First we analyse the efficient market hypothesis in the weak form using variance ratio and unit root test. Our results show that both markets (Shariah and conventional) are (in)efficient and the investors are able to gain an abnormal return using historical data. Furthermore, we test the co-integration between the three indices for diversification opportunity. Results shows a new evidence that the market has no co-integration and there is a diversification opportunity on both short and long term. Therefore, prediction of an index based on the other is not possible.
- Terra Delyssa : a visual heritage to triumph in contemporary marketsPublication . Skhiri, Lilia; Celeste, Pedro Manuel Amador RodriguesTerra Delyssa is a leading exporter brand of olive oil in Tunisia, indeed it represents 20% of Tunisian total exports. This case presents the strategies and the actions implemented by this company to achieve this position. The focus of this study is to introduce a marketing strategy tool that aims to revitalize a brand, through the Terra Delyssa case. The marketing strategy is the new design of the product‟s packaging. Since its creation, this olive oil brand never found necessary to refresh its visual identity, until 2011 when the company decided to penetrate the European Market. To give itself the best possible odds, Terra Delyssa took the challenging decision to operate its first change: modernize the brand. Mr. Abdelaziz Makhloufi the CEO believes that the new packaging will reinforce the brand image, differentiate the product, and give a competitive advantage to Terra Delyssa. For the sake of understanding this rebranding strategy and its effectiveness; it is essential to gather primary and secondary data. Primary data were collected through an online survey to assess the perception and the awareness of consumers using a sample of Portuguese and Tunisian individuals. Secondary data is mainly provided by the company officials. The survey results indicate that the sample perceives positively the change of Terra Delyssa. However, the company should support this strategy with more communication action in order to attain its goal to be in the top 10 olive oil brand in the world by 2020.
- Direitos de autor na encenação de obras dramáticasPublication . Leitão, Paula Isabel Pratas Teles de Menezes; Arnaut, Joana Helena Cepeda Liberal da Mota
- Facebook-Twitter acquisition proposalPublication . Cruz, Rodrigo Vístulo de Abreu Braga da; Assunção, António Luís Traça Borges deSocial networks have revolutionized the world by reshaping the way people communicate, interact and live. Facebook was the main propeller of this transformation and is still the undisputed market leader. Twitter also presents a wide (even though smaller) user base, which has been experiencing a slow down during the past year, affecting the company’s financials and its stability. Inspired in news and market rumors, this dissertation aims to extensively analyze the potential acquisition of Twitter, Inc. by Facebook, Inc., focusing on (but not limited to) the perspective of the latter. Taking into account the operational specificities of each company and the industry landscape, I valued both companies on a standalone basis and reached a per share DCF (Discounted Cash Flow) value of $104.98 for Facebook and $17.49 for Twitter. The main argument of the dissertation – the viability of this deal – is supported by potential estimated synergies up to $14,133 million (optimistic scenario) to be derived from a combination of both companies. I suggest a bid premium of 51% and a mixed payment structure composed by 86.6% of stock (fixed share agreement with an exchange ratio of 0.23) and 13.4% of cash (50% of the bidder’s cash balance), totaling an offer of $27.65 per share. According to my assumptions and the conducted analysis, both parties should seriously consider such deal since it benefits their shareholders.
- UPS, I did it again : PanalpinaPublication . Carvalho, Maria Rita Teixeira Mendes de; Assunção, António Luís Traça Borges deThis thesis intends to study a cross-border transaction in the Transportation & Logistics industry. This industry is being subject to a strong consolidation trend over the last years, as a response to the current sector’s challenges and the intense competition level. In this sense and as a major study, I propose that United Parcel Service (UPS), one of the biggest package delivery companies in the world and based in the United States, acquires the Swiss-based company, Panalpina World Transport (Panalpina), a top 5 European Freight Forwarding and Logistics company. I suggest a bid price of ₣123.84 ($127.00) per share, reflecting a premium of 18% over the day prior to the valuation. This deal, which is planned to be an all cash transaction, is expected to create net synergies in the amount of $839Mn, while the expected gain for UPS is $346Mn. After the acquisition, it is proposed that Panalpina operates as a subsidiary of the major company, UPS.
- Qualidade da informação nos setores identificados como associados a práticas de evasão fiscalPublication . Rodrigues, Daniel Oliveira; Alves, Paulo Alexandre Pimenta; Cunha, Manuel Ricardo Fontes daO objetivo desta dissertação é o estudo da qualidade da informação nas empresas que pertencem aos setores identificados como associados a práticas de evasão fiscal. Apresenta-se a qualidade da informação como estando diretamente relacionada com a manipulação de resultados nas empresas. Sendo assim, foi necessário entender a noção de manipulação de resultados, encontrar as práticas de manipulação mais usais pelas empresas, como também encontrar a metodologia de deteção para aplicar nas empresas utilizadas neste estudo. Desta forma, são utilizados quatro modelos de deteção de manipulação de resultados: o modelo de accruals de Dechow e Dichev (2002), a persistência dos resultados de Shipper e Vicent (2003), previsibilidade dos resultados de Lipe (1990) e alisamento de resultados de Watts e Zimmerman (1986). São todos implementados usando uma base de dados em painel de 89.819 empresas portuguesas, entre os anos de 2005 a 2013. Os resultados encontrados estão de acordo com os esperados, verificando-se evidência de que a qualidade da informação tende a ser menor nos setores identificados como associados a práticas de evasão fiscal. Concluímos então que as empresas integradas nestes setores tendem a manipular mais os resultados por forma a obterem benefícios objetivos de diferentes naturezas.
- FORA Sunglasses : revision of the brand positioning strategy in light of future strategic goalsPublication . Matos, Rita Ravara Garcia de; Celeste, Pedro Manuel Amador RodriguesThrough the analysis of a brand positioning practical dilemma of FORA Sunglasses, this thesis provides an examination of marketing contents such as brand identity, market positioning, and the importance of having a strong brand at consumers´ eyes. FORA is a Portuguese brand that produces vintage sunglasses since 2013. Its identity and market positioning rely on its sunglasses´ production process: a handmade manufacturing process in Portugal, which ensures the brand high quality and uniqueness, something the managers are not willing to give up. Having only one sunglass factory located in Portugal operating to serve its whole customer basis, FORA needs to explicitly address the issue of how to fulfill the requirements of increasing demand and shortening response times associated with future expansion. Therefore, the aim of this thesis is to study, through primary and secondary research, whether this strategy presents an adequate added value for the consumer, so that giving it up would mean a brand loss which isn´t worth the corresponding production process competitiveness gain Main results showed that moving production to a different country wouldn´t mean a major loss to FORA, as it only influenced its perceptions of durability. However, if the brand considers to enhance its competitiveness through industrializing the manufacturing process, it should be more careful, as such an option could negatively affect consumers’ product quality perceptions, key drivers of their ultimate product buying decisions.
- Is green the new black? : the impact of sustainability on brand : Conscious fashion, a case study on H&MPublication . Ehrsam, Melanie Michelle; Celeste, Pedro Manuel Amador RodriguesThe fast-fashion industry has been criticized along the years for its lack of environmental and social ethics. In this frame we find H&M, the world’s second largest fashion retailer. The Swedish fast-fashion retailer has set its goal towards making fashion sustainable and has launched in 2011 its sustainable clothing line “Conscious”. The present dissertation aims to discover the potential of sustainable fashion in changing consumers’ attitude towards the brand. For this matter, literature concerning important theories about sustainability, consumer reaction towards sustainable products, sustainable marketing and brand attitude will be discussed. This literature review will be followed by a case study, focused on H&M’s sustainable goals and its “Conscious” line. Market research, composed by an online survey, will support the case study in order to, later, provide with recommendations and teaching notes. The results of this study supports that the “Conscious” line has the power to change consumer attitude towards H&M. It was confirmed that exposure to facts about the sustainable activities of a brand has a positive impact and triggers a spill over effect to unrelated areas. After displaying information about “Conscious”, significant improvement was observed in attitudes such as willingness to pay, evaluations of products and even general judgments about H&M.