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Advisor(s)
Abstract(s)
Innovation as a tool for creating value for companies stands as the first goal for
managers in this competitive world we live today. Design Thinking (DT) has brought
the attention of both academics and practitioners as a powerful methodology to connect
with human needs and behaviour.
The growing awareness of confronting and answering to social world problems has
also positioned DT as influential instrument to grow and allowing social innovation
(SI) to emerge.
Co-creation (CC) transformed the social system that organizations and consumers
interacted. Today, institutions promote experiences that better suits the needs of the
individuals, with the goal of producing better products and services.
Co-design (CD) refers to the methodology of applying co-creation techniques to
the DT. It adds value to this innovation process as it enforces the idea of experience
between the users/producers.
Relevant to this phenomenon, is Internet. It has shaped the large community of
users as individuals worried with the difficulties world faces nowadays. This
community creates new meanings everyday and introduced the notion that we as
humans can design artefacts collectively.
This research investigates the committed role of a specific online platform to form
a community to solve world challenges, by the implementation of a design thinking
methodology. The mission of this dissertation is to understand what occurs when a
group of individuals co-create for social innovation, and what can we learn from this
interaction.
Description
Keywords
Design thinking Social innovation Co-creation Co-design