Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/17001
Título: Internet gambling : the effects of colours and sounds on decision making
Autor: Rodrigues, Bruno Moreira
Orientador: Oliveira, Eva Dias
Mauro, Carlos
Palavras-chave: Internet
Experimental research
Data de Defesa: 17-Dez-2014
Resumo: Internet gambling is a very popular way of gambling. People can gamble anytime and everywhere, at home, at their job, in a public library and 24 hours a day, with only a device connected to the internet. With this new type of gambling some questions emerge. How different is gambling online and gambling in the traditional houses? How different are the structural characteristics frames of those two distinct forms of gambling? Having that in mind, we investigate the effects of two structural characteristics – colour and sound – on gamblers behavior. We found that the colour effect seems to increase the psychological salience of losses in online gambling and this triggers in the gambler an attempt to recover previous losses.
URI: http://hdl.handle.net/10400.14/17001
Aparece nas colecções:FEG - Dissertações de Mestrado / Master Dissertations
R - Dissertações de Mestrado / Master Dissertations

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