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Abstract(s)
A digitalização dos conteúdos audiovisuais, assim como o despoletar de novos hábitos de consumo mediáticos participativos, possibilitaram o desenvolvimento de dinâmicas convergentes de adaptação dos conteúdos às diversas plataformas. A transmediação aparece como uma hipótese de resposta à conjuntura do mercado mediático, permitindo uma continuação dos conteúdos nas diferentes plataformas, enquanto explora uma experiência envolvente de interatividade entre o consumidor e o conteúdo. O trabalho propõe analisar as novas dinâmicas do mercado televisivo português, e compreender a aplicação destas estratégias no projeto da SIC Notícias Interativa. Para que tal seja conseguido, o canal interativo da MEO será analisado enquanto proposta transmediática jornalística, tendo por base as características transmediáticas estudadas ao longo do trabalho.
The digitization of audiovisual contents, as well as the blossoming of new habits of participant media consumption, have made possible the development of converging dynamics of adaptation of content to several platforms. Transmedia emerges as a possible answer for the media market, allowing content continuity throughout several platforms., whilst exploring an experience of interactivity between consumer and content. The work presented aims to analyse the new Portuguese television market dynamics and understand the application of these strategies in the project “Sic Noticias Interativa”. For all this to be possible, the MEO interactive channel will be analysed as a journalistic transmedia project, based on the transmedia characteristics studied throughout this dissertation.
The digitization of audiovisual contents, as well as the blossoming of new habits of participant media consumption, have made possible the development of converging dynamics of adaptation of content to several platforms. Transmedia emerges as a possible answer for the media market, allowing content continuity throughout several platforms., whilst exploring an experience of interactivity between consumer and content. The work presented aims to analyse the new Portuguese television market dynamics and understand the application of these strategies in the project “Sic Noticias Interativa”. For all this to be possible, the MEO interactive channel will be analysed as a journalistic transmedia project, based on the transmedia characteristics studied throughout this dissertation.
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Keywords
Transmediação Transmediação jornalística Convergência Interatividade