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Abstract(s)
Numa indústria em constante evolução, existe uma necessidade de valorização e simbolização da importância das indústrias culturais na criação de projetos inovadores a nível nacional e internacional. É fundamental que estas sejam capazes de suplantar a escassez de recursos existente, que obriga a um espírito empreendedor persiste e nem sempre ao alcance de todos. As indústrias culturais associam-se às indústrias criativas através de um conjunto de atividades que têm em comum a utilização da criatividade, do conhecimento cultural e da propriedade intelectual como recursos capazes de produzir conteúdos com relevância social e cultural. Este relatório aborda as estratégias e os desafios inerentes ao agenciamento de artistas na indústria musical, tendo como referência o estágio curricular na Artway, empresa de gestão cultural e artística de músicos reconhecidos nacional e internacionalmente. A experiência de estágio permitiu-me contribuir para a promoção e divulgação de artistas, maioritariamente associados à música clássica e jazz, a partir da utilização das tecnologias digitais, bem como a produção de projetos como concertos, apresentações de discos, gravações, entre outros.
In an industry in constant evolution, there is a need to valorize and symbolize the importance of cultural industries in the creation of innovative projects at a national and international level. It is fundamental that these are able to overcome the existing scarcity of resources, which requires a persistent entrepreneurial spirit that is not always within everyone's reach. Cultural industries are associated with creative industries through a set of activities that have in common the use of creativity, cultural knowledge, and intellectual property as resources capable of producing content with social and cultural relevance. This report addresses the strategies and challenges inherent in the agency of artists in the music industry, with reference to the internship at Artway, a company of cultural and artistic management of nationally and internationally recognized musicians. The internship experience allowed me to contribute to the promotion and dissemination of artists, mostly associated with classical music and jazz, through the use of digital technologies, as well as the production of projects such as concerts, record presentations, recordings, among others.
In an industry in constant evolution, there is a need to valorize and symbolize the importance of cultural industries in the creation of innovative projects at a national and international level. It is fundamental that these are able to overcome the existing scarcity of resources, which requires a persistent entrepreneurial spirit that is not always within everyone's reach. Cultural industries are associated with creative industries through a set of activities that have in common the use of creativity, cultural knowledge, and intellectual property as resources capable of producing content with social and cultural relevance. This report addresses the strategies and challenges inherent in the agency of artists in the music industry, with reference to the internship at Artway, a company of cultural and artistic management of nationally and internationally recognized musicians. The internship experience allowed me to contribute to the promotion and dissemination of artists, mostly associated with classical music and jazz, through the use of digital technologies, as well as the production of projects such as concerts, record presentations, recordings, among others.
Description
Keywords
Indústrias culturais Indústrias criativas Tecnologias Promoção Divulgação Produção de projetos Artistas Cultural industries Creative industries Technologies Promotion Dissemination Project production Artists