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As alterações conjunturais fizeram emergir a liderança enquanto um tema proeminente nas organizações contemporâneas e no fórum académico. Simultaneamente, a comunicação interna reconfigura-se na estrutura sistémica organizacional, tornando-se fundamental para a partilha de significado e criação de quadros comportamentais, alinhados com a cultura e valores de cada organização.
A presente dissertação procura compreender o papel dos líderes de equipa na dinamização da comunicação interna nas organizações, considerando como estudo de caso a loja IKEA Loures.
Neste âmbito, o quadro teórico construído foca-se em dois conceitos principais: liderança e comunicação interna, nas organizações.
A metodologia aplicada consubstancia-se em técnicas essencialmente qualitativas, nomeadamente pela realização de entrevistas aos líderes de equipa. A investigação realizada permitiu validar as duas hipóteses estabelecidas: Os líderes de equipa assumem o papel de dinamizadores e facilitadores da comunicação interna no dia-a-dia no trabalho e A comunicação interna é uma prioridade para os líderes de equipa no dia-a-dia de trabalho
Today’s changing circumstances raised leadership as a prominent theme in contemporary organizations and in the academic forum. At the same time, internal communication is reconfigured in the organizational systemic structure, becoming fundamental for the sharing of meaning and creation of behavioral frameworks, aligned with the culture and values of each organization. The present dissertation seeks to understand the role of team leaders in promoting internal communication in organizations, considering as a case study the IKEA Loures store. In this context, the theoretical framework focuses on two main concepts: leadership and internal communication in organizations. The applied methodology is based on essentially qualitative techniques, namely by conducting interviews with team leaders. The research carried out allowed to confirm the both hypothesis established Team leaders take on the role as facilitators of internal day-to-day communication at work and Internal communication is a priority for team leaders on the daily basis in their job.
Today’s changing circumstances raised leadership as a prominent theme in contemporary organizations and in the academic forum. At the same time, internal communication is reconfigured in the organizational systemic structure, becoming fundamental for the sharing of meaning and creation of behavioral frameworks, aligned with the culture and values of each organization. The present dissertation seeks to understand the role of team leaders in promoting internal communication in organizations, considering as a case study the IKEA Loures store. In this context, the theoretical framework focuses on two main concepts: leadership and internal communication in organizations. The applied methodology is based on essentially qualitative techniques, namely by conducting interviews with team leaders. The research carried out allowed to confirm the both hypothesis established Team leaders take on the role as facilitators of internal day-to-day communication at work and Internal communication is a priority for team leaders on the daily basis in their job.
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Comunicação interna Liderança Internal communication Leadership