Publication
The cultural codes of retirement and their impact on brand associations
| dc.contributor.author | Silva, Susana C. | |
| dc.contributor.author | Hajdas, Monika | |
| dc.contributor.author | Radomska, Joanna | |
| dc.date.accessioned | 2021-05-13T10:30:39Z | |
| dc.date.available | 2021-05-13T10:30:39Z | |
| dc.date.issued | 2020 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.issn | 2709-1589 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/33079 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | no | pt_PT |
| dc.subject | Cultural codes | pt_PT |
| dc.subject | Retirement | pt_PT |
| dc.subject | Brand associations | pt_PT |
| dc.title | The cultural codes of retirement and their impact on brand associations | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.title | Proceedings of the European Marketing Academy | pt_PT |
| person.familyName | Silva | |
| person.givenName | Susana C. | |
| person.identifier | E-2200-2014 | |
| person.identifier.ciencia-id | 5818-1A55-F727 | |
| person.identifier.orcid | 0000-0001-7979-3944 | |
| person.identifier.rid | E-2200-2014 | |
| person.identifier.scopus-author-id | 37076829400 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | 42214927-65c3-42a2-98ea-ae8c3a3eae19 | |
| relation.isAuthorOfPublication.latestForDiscovery | 42214927-65c3-42a2-98ea-ae8c3a3eae19 |
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