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Católica Porto Business School
Centro de Estudos em Gestão e Economia (CEGE)
CEGE - Contribuições em Revistas Científicas / Contribution to Journals
The cultural codes of retirement and their impact on brand associations
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The cultural codes of retirement and their impact on brand associations
2020
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http://hdl.handle.net/10400.14/33079
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A2020_63287.pdf
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Authors
Silva, Susana C.
Hajdas, Monika
Radomska, Joanna
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Cultural codes
Retirement
Brand associations
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http://hdl.handle.net/10400.14/33079
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CEGE - Contribuições em Revistas Científicas / Contribution to Journals
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