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Abstract(s)
A presente investigação tem como objetivo, através de uma abordagem qualitativa e da aplicação de entrevistas semiestruturadas a profissionais da área da Tecnologia da Informação e Comunicação, compreender a influência das Tecnologias da Informação e Comunicação nos contextos de trabalho intensamente tecnológico para o desenvolvimento de dinâmicas e ambientes persuasivos.
Pretende investigar-se a relevância da tecnologia persuasiva nas atividades profissionais, bem como os comportamentos dos profissionais nos seus ambientes empresariais e de que forma esses comportamentos afetam as suas vidas sociais.
No quadro das teorias utilizadas referentes à era da informação, ao dataísmo, ao capitalismo de vigilância, à psicologia social e organizacional, à persuasão, à manipulação e à circulação na comunicação apresentadas na revisão de literatura, uma das conclusões da nossa dissertação é que, de facto, os profissionais da área da Tecnologia da Informação e Comunicação atuam em ambientes profissionais persuasivos e estão conscientes das dinâmicas profissionais relacionadas com a transmissão das mensagens organizacionais, assim como das consequências do uso excessivo da tecnologia nas suas atividades laborais e sociais.
Esta dissertação procura investigar, através de um painel relevante de entrevistados, a persuasão ambiental tecnológica no contexto profissional das tecnologias, assim como analisar as alterações comportamentais dos profissionais da área diante das transformações organizacionais que surgiram ao longo das últimas décadas.
This investigation aims, through a qualitative approach and the application of semi-structured interviews to professionals from the fields of Information Technology (IT) and Communication, to understand the influence of IT and Communication within the contexts of technological work for the development of dynamics and persuasive environments. It is intended to investigate the relevance of persuasive technology into the professional activities, as well as the behaviour of professionals in their business environments and how these behaviours affect their social lives. Given the applied theories referring to: information age, dataism, surveillance capitalism, social and organizational psychology, persuasion, manipulation, and communication flow presented in the literature review, one of the conclusions is that, in fact, the workers of IT and Communication operate in persuasive professional environments. They are indeed aware of all these dynamics related to the transmission of organizational messages, as well as the consequences of excessive use of technology in their work and social activities. This present thesis seeks to investigate, through a relevant panel of interviewees, the persuasion in the professional context of technologies, as well as to analyse the behavioural changes of these workers in the face of organizational changes that have emerged over the decades and the development of technological instruments.
This investigation aims, through a qualitative approach and the application of semi-structured interviews to professionals from the fields of Information Technology (IT) and Communication, to understand the influence of IT and Communication within the contexts of technological work for the development of dynamics and persuasive environments. It is intended to investigate the relevance of persuasive technology into the professional activities, as well as the behaviour of professionals in their business environments and how these behaviours affect their social lives. Given the applied theories referring to: information age, dataism, surveillance capitalism, social and organizational psychology, persuasion, manipulation, and communication flow presented in the literature review, one of the conclusions is that, in fact, the workers of IT and Communication operate in persuasive professional environments. They are indeed aware of all these dynamics related to the transmission of organizational messages, as well as the consequences of excessive use of technology in their work and social activities. This present thesis seeks to investigate, through a relevant panel of interviewees, the persuasion in the professional context of technologies, as well as to analyse the behavioural changes of these workers in the face of organizational changes that have emerged over the decades and the development of technological instruments.
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Keywords
Dataísmo Capitalismo de vigilância Comunicação organizacional Psicologia organizacional Tecnologia persuasiva Tecnologia da informação e comunicação Dataism Surveillance capitalism Organizational communication Organizational psychology Persuasive technology Information technology and communication