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A crise mundial provocada pela COVID-19 mudou drasticamente a forma como as empresas e os consumidores se comportam enquanto sociedade, forçando os últimos a reavaliar a maneira como vivem, comunicam e consomem. O objetivo desta investigação foi identificar as principais alterações nos hábitos alimentares das famílias portuguesas durante a pandemia, mais especificamente ao nível do consumo de conservas de peixe. Assim sendo, realizou-se uma análise da revisão de literatura existente sobre o tema em questão e, posteriormente, procedeu-se à sua validação através de um inquérito online, de uma amostra de 177 consumidores portugueses, e de entrevistas a 3 consumidores e a 3 empresas de conservas de peixe em Portugal. Deste modo, podemos concluir que a crise da COVID-19 impactou significativamente a alimentação dos portugueses. De facto, os resultados demonstram um aumento dos gastos em bens alimentares, uma clara preferência pelo canal de compra físico em detrimento do online, bem como a emergência de um novo perfil de consumidor, o foodie. Para além disso, verificou-se um aumento do número de refeições confecionadas em casa e um aumento da procura dos serviços de take-away e entregas ao domicílio. Podemos concluir que o consumo de conservas de peixe permaneceu estável em relação ao período pré-pandemia, em grande parte devido à importância que este tem na cultura gastronómica nacional.
The global crisis caused by COVID-19 has drastically changed the way companies and consumers behave as a society, as consumers were forced to re-evaluate the way they live, communicate and consume. The objective of this study is to identify the main changes in the diet and eating habits of Portuguese families during the pandemic, more specifically in terms of the consumption of canned fish. Therefore, an analysis of the existing literature review on the subject in question was carried out and, later, its validation through an online survey (from a sample of 177 Portuguese consumers) and 6 interviews with consumers and companies of canned fish in Portugal. Finally, we can conclude that the COVID-19 crisis significantly impacted the diet of Portuguese consumers. In fact, the results show an increase on food product’s expenditure, a higher preference for the physical purchase channel over the online, as well as the emergence of a new consumer profile, the foodie. In addition, there was an increase in the number of meals prepared at home and an increase on demand for take-away and home delivery services. With regard to the consumption of canned fish, given its importance in the national gastronomic culture, we can observe that its consumption remained relatively stable when compared to the pre-pandemic period.
The global crisis caused by COVID-19 has drastically changed the way companies and consumers behave as a society, as consumers were forced to re-evaluate the way they live, communicate and consume. The objective of this study is to identify the main changes in the diet and eating habits of Portuguese families during the pandemic, more specifically in terms of the consumption of canned fish. Therefore, an analysis of the existing literature review on the subject in question was carried out and, later, its validation through an online survey (from a sample of 177 Portuguese consumers) and 6 interviews with consumers and companies of canned fish in Portugal. Finally, we can conclude that the COVID-19 crisis significantly impacted the diet of Portuguese consumers. In fact, the results show an increase on food product’s expenditure, a higher preference for the physical purchase channel over the online, as well as the emergence of a new consumer profile, the foodie. In addition, there was an increase in the number of meals prepared at home and an increase on demand for take-away and home delivery services. With regard to the consumption of canned fish, given its importance in the national gastronomic culture, we can observe that its consumption remained relatively stable when compared to the pre-pandemic period.
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COVID-19 Comportamento do consumidor Consumo Alimentação Conservas de peixe Consumer behavior Consumption Food habits Canned fish