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Advisor(s)
Abstract(s)
Num panorama mediático em que o público tem mais possibilidades do que nunca, é
imprescindível que as emissoras saibam diferenciar-se num mercado radiofónico cada vez
mais competitivo – que concorre entre si, mas também com outros meios. A abundância de
canais radiofónicos, resultante dos constantes progressos tecnológicos, faz com que a rádio
tenha de criar diariamente produtos que digam algo de si própria – algo que vá além do
formato escolhido para cada canal. A facilidade de acesso a todo o tipo de informação, em
grande parte pela internet, contribui também para que seja cada vez mais necessário produzir
conteúdos únicos que revelem, no fundo, a política editorial seguida pela emissora, senão
mesmo a identidade da marca.
O presente trabalho tem assim como objectivo principal verificar se o funcionamento
de várias emissoras numa única redacção influencia a produção de notícias. Além disso,
pretende-se perceber se o facto de as emissoras em análise terem formatos e públicos-alvo
diferentes contribui para que os seus conteúdos sejam igualmente distintos. Deste modo,
realizou-se um estágio no departamento de informação do Grupo r/com, tendo como intuito
observar de perto as dinâmicas particulares de uma redacção radiofónica. Desenvolvemos
então uma análise aos noticiários da Renascença e da RFM, registando os elementos mais
significativos em termos de informação transmitida, mantendo presente, por um lado, que
possuem formatos e públicos diferentes e, por outro, que pertencem ao mesmo grupo de
comunicação.
Os resultados da análise a 20 noticiários de cada uma das emissoras demonstram que a
RFM transmite essencialmente as mesmas notícias da Renascença. Com formatos e públicos
diferentes, porém, a Renascença não só tem mais tempo disponível do que a RFM para
divulgar informação, como dá um tratamento diferenciado às notícias, aprofundando-as e
utilizando vários géneros. Embora a percepção inicial sugira que as emissoras dedicam mais
tempo a temas diferentes, o que se verifica ao aprofundarmos a análise das notícias é que a
RFM não produz conteúdos informativos que se diferenciem significativamente dos da
Renascença. O estudo concretizado permite-nos notar, assim, que o funcionamento de várias
emissoras numa redacção comum tem, de facto, impacto nas notícias que daí resultam,
limitando a produção de conteúdos únicos para cada estação.
In a media landscape where the public has more possibilities than ever, it’s essential that radio stations differentiate themselves in an increasingly competitive radio market – which competes among itself, but also with other media. The abundance of radio channels, as a result of constant technological progress, forces radio to produce daily content that says something about itself — something which goes beyond the chosen format for each channel. The ease of access to all types of information, greatly due to the internet, also contributes to the increasing need to produce unique content that reveals the radio station’s editorial policy, as well as its brand identity. The main goal of this work is to verify if the daily work of multiple radio stations in a single newsroom influences news production. Besides, we also want to understand if different radio formats and different audience contribute to different types of content. Therefore, an internship was made at the Grupo r/com news department so that we could closely observe the particular dynamics of a radio newsroom. We then developed an analysis to Renascença and RFM’s news bulletins, pointing out the most significant elements in terms of broadcasted information, keeping in mind that they have different formats and audiences, while in the same communication group. The results of the analysis to 20 news bulletins from each radio station show that RFM basically broadcasts the same news as Renascença. With different formats and audiences, however, Renascença not only has more time to provide information, but also gives a differentiated treatment to the news, deepening them and using several genres. Although the initial perception suggested that radio stations dedicate more time to different themes, what we can verify by further analyzing the news is that RFM doesn’t produce informative content which sets itself apart from Renascença. The study helps us understand that having multiple radio stations working in the same newsroom has, in fact, impact in the news, limiting the production of unique content for each radio station.
In a media landscape where the public has more possibilities than ever, it’s essential that radio stations differentiate themselves in an increasingly competitive radio market – which competes among itself, but also with other media. The abundance of radio channels, as a result of constant technological progress, forces radio to produce daily content that says something about itself — something which goes beyond the chosen format for each channel. The ease of access to all types of information, greatly due to the internet, also contributes to the increasing need to produce unique content that reveals the radio station’s editorial policy, as well as its brand identity. The main goal of this work is to verify if the daily work of multiple radio stations in a single newsroom influences news production. Besides, we also want to understand if different radio formats and different audience contribute to different types of content. Therefore, an internship was made at the Grupo r/com news department so that we could closely observe the particular dynamics of a radio newsroom. We then developed an analysis to Renascença and RFM’s news bulletins, pointing out the most significant elements in terms of broadcasted information, keeping in mind that they have different formats and audiences, while in the same communication group. The results of the analysis to 20 news bulletins from each radio station show that RFM basically broadcasts the same news as Renascença. With different formats and audiences, however, Renascença not only has more time to provide information, but also gives a differentiated treatment to the news, deepening them and using several genres. Although the initial perception suggested that radio stations dedicate more time to different themes, what we can verify by further analyzing the news is that RFM doesn’t produce informative content which sets itself apart from Renascença. The study helps us understand that having multiple radio stations working in the same newsroom has, in fact, impact in the news, limiting the production of unique content for each radio station.
Description
Keywords
Rádio Informação radiofónica Produção de notícias Política editorial Noticiário radiofónico Identidade Formato Audiência Radio Radio news News production Editorial policy Identity Format Audience