| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.67 MB | Adobe PDF |
Orientador(es)
Resumo(s)
A presente investigação sob a perspectiva epistemológica da complexidade tem como
objectivo analisar como se podem caracterizar os comportamentos comunicacionais de
liderança num contexto de crise.
A questão de investigação é a seguinte: num contexto de crise organizacional, e numa
perspectiva de liderança, da actuação do líder no seio da organização e com os seus
stakeholders, como se podem caracterizar os comportamentos comunicacionais? Para
responder a esta pergunta, foi adoptada a óptica do chamado paradigma da complexidade e
foi escolhida a TAP, utilizando um método qualitativo. Será feita uma análise de conteúdo
referente à performance mediática dos vários líderes no decorrer da greve dos pilotos da
empresa entre os dias 1 e 10 de Maio, tendo sido seleccionadas notícias do Diário de
Notícias, do Observador e do Público.
Os resultados desta investigação interpretativista permitem concluir que os
comportamentos comunicacionais dos líderes caracterizam-se, principalmente, por
manifestarem uma tendência para a desorganização e para a desordem, podendo ter a ver
com a situação problemática com que a TAP se depara.
This research, from an epistemological complexional perspective, has the purpose of analyzing how communicational behaviors of leadership can be characterized in a crisis context. The research main question is: in an organizational crisis context, and in a leadership perspective, how can the communication behaviors be characterized regarding the leader performance in the organization and within the stakeholders? To answer this question, it was adopted the so-called paradigm of complexity and it was chosen the company TAP, using a qualitative method. Moreover, it will be done a media performance analysis of the several existing leaders during the company pilots’ strike between the 1st and the 10th of May, based on the news from the “Diário de Notícias”, the “Observador” and the “Público”. From the results of this interpretive research, it was possible to conclude that the communicational behaviors of leaders are mainly characterized for expressing a tendency for disorder and disorganization, which may have to do with the problematic situation that TAP faces.
This research, from an epistemological complexional perspective, has the purpose of analyzing how communicational behaviors of leadership can be characterized in a crisis context. The research main question is: in an organizational crisis context, and in a leadership perspective, how can the communication behaviors be characterized regarding the leader performance in the organization and within the stakeholders? To answer this question, it was adopted the so-called paradigm of complexity and it was chosen the company TAP, using a qualitative method. Moreover, it will be done a media performance analysis of the several existing leaders during the company pilots’ strike between the 1st and the 10th of May, based on the news from the “Diário de Notícias”, the “Observador” and the “Público”. From the results of this interpretive research, it was possible to conclude that the communicational behaviors of leaders are mainly characterized for expressing a tendency for disorder and disorganization, which may have to do with the problematic situation that TAP faces.
Descrição
Palavras-chave
Comportamentos comunicacionais Líder Crise organizacional Complexidade TAP Communicational behaviors Leader Organizational crisis Complexity