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O objetivo deste estudo é compreender os mecanismos de criação de valor através de relações interorganizacionais, com especial foco, na relação interorganizacional entre a Intraplás e a Yoplait. Num primeiro momento, num ponto de vista teórico, estudou-se os diferentes tipos de relações, os motivos na base da sua criação e, de seguida, dois modelos de criação de valor através de relações interorganizacionais, sendo um mais global e outro específico. De seguida, e com base nas informações recolhidas nas entrevistas feitas aos colaboradores da Intraplás, foi possível fazer um enquadramento teórico-prático que nos possibilitou retirar algumas conclusões. Em geral, os resultados mostram que a Intraplás se baseia em diferentes mecanismos e atividades de maneira a manter uma relação duradoura baseada na criação de valor mútuo, resultados esses coincidentes com alguma literatura apresentada. Esta pesquisa contribui para uma melhor compreensão dos mecanismos de criação de valor em relações interorganizacionais e destaca a importância de uma abordagem mais colaborativa e orientada para o valor na gestão de parcerias empresariais.
The aim of this study is to understand the mechanisms for creating value through inter-organisational relationships, with a particular focus on the inter organisational relationship between Intraplás and Yoplait. Firstly, from a theoretical point of view, we studied the different types of relationships, the reasons behind their creation and then two models of value creation through inter-organisational relationships, one more global and the other specific. Then, based on the information gathered in the interviews with Intraplás employees, it was possible to draw up a theoretical and practical framework that enabled us to draw some conclusions. In general, the results show that Intraplás relies on different mechanisms and activities to maintain a lasting relationship based on the creation of mutual value, results that coincide with some of the literature presented. This research contributes to a better understanding of value creation mechanisms in inter-organisational relationships and highlights the importance of a more collaborative and value-oriented approach to managing business partnerships.
The aim of this study is to understand the mechanisms for creating value through inter-organisational relationships, with a particular focus on the inter organisational relationship between Intraplás and Yoplait. Firstly, from a theoretical point of view, we studied the different types of relationships, the reasons behind their creation and then two models of value creation through inter-organisational relationships, one more global and the other specific. Then, based on the information gathered in the interviews with Intraplás employees, it was possible to draw up a theoretical and practical framework that enabled us to draw some conclusions. In general, the results show that Intraplás relies on different mechanisms and activities to maintain a lasting relationship based on the creation of mutual value, results that coincide with some of the literature presented. This research contributes to a better understanding of value creation mechanisms in inter-organisational relationships and highlights the importance of a more collaborative and value-oriented approach to managing business partnerships.
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Relações interorganizacionais Criação de valor Colaboração Intraplás Inter-organizational relations Value creation Collaboration