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Advisor(s)
Abstract(s)
A presente dissertação procura analisar o impacto da pandemia de COVID-19 na
produção e no consumo dos conteúdos da Revista RUA, confrontando dois períodos
distintos: três meses antes (de 14 de dezembro de 2019 a 14 de março de 2020) e três meses
(de 15 de março de 2020 a junho de 2020) depois do anúncio do primeiro confinamento, em
março de 2020. Para analisar a produção jornalística, recorremos ao back office do website
da revista (Wordpress), enquanto o consumo dos leitores foi sondado com recurso ao Google
Analytics e aos dados de tráfego. Com o início da pandemia, constatou-se um aumento
exponencial do consumo online, assim como um acréscimo do tempo médio passado pelos
leitores no site. Entre outras mudanças, verificamos ainda uma maior produção e consumo
de artigos da seção Cultura. Tais conclusões devem ser enquadradas num contexto de crise
sanitária e de confinamento sem precedentes para a população portuguesa. Tratando-se de
estudos de caso limitado num horizonte temporal específico (seis meses), não foi possível
comparar resultados com outras publicações nacionais, nem confirmar a evolução de tais
tendências. A pesquisa apresenta, todavia, algumas pistas de reflexão que abrem o caminho
para outros estudos de caso num período mais abrangente.
This dissertation seeks to analyze the impact of the COVID-19 pandemic on the production and consumption of Revista RUA’s contents, confronting two distinct periods: three months before (from December 14, 2019 to March 14, 2020) and three months (from March 15, 2020 to June 2020) after the announcement of the first confinement, in March 2020. To analyze a journalistic production, we resorted to the back office of the magazine's website (Wordpress), while the readers consumption results were polled with Google Analytic’s resources and traffic data. From the beginning of the pandemic, there was an exponential increase in online consumption, as well as an increase in the average time spent by the users on the website. Among other changes, we also see a greater production and consumption of articles in the Culture section. These must be framed in a context of unprecedented health crisis and confinement for the Portuguese population. In this case of limited case studies within a specific time horizon (six months), it was not possible to compare results with other national publications, nor to confirm the evolution of such trends. The research, however, present some avenues for reflection that open the way for other case studies in a wider period.
This dissertation seeks to analyze the impact of the COVID-19 pandemic on the production and consumption of Revista RUA’s contents, confronting two distinct periods: three months before (from December 14, 2019 to March 14, 2020) and three months (from March 15, 2020 to June 2020) after the announcement of the first confinement, in March 2020. To analyze a journalistic production, we resorted to the back office of the magazine's website (Wordpress), while the readers consumption results were polled with Google Analytic’s resources and traffic data. From the beginning of the pandemic, there was an exponential increase in online consumption, as well as an increase in the average time spent by the users on the website. Among other changes, we also see a greater production and consumption of articles in the Culture section. These must be framed in a context of unprecedented health crisis and confinement for the Portuguese population. In this case of limited case studies within a specific time horizon (six months), it was not possible to compare results with other national publications, nor to confirm the evolution of such trends. The research, however, present some avenues for reflection that open the way for other case studies in a wider period.
Description
Keywords
Cultura Jornalismo cultural Pandemia de Covid-19 Produção Consumo Revista RUA Culture Cultural journalism Covid-19 Pandemic Production Consumption