Advisor(s)
Abstract(s)
A sociedade atual está em progressivo desenvolvimento sobre pilares tecnológicos,
estando ao dispor das pessoas e das organizações Tecnologias de Informação (TI)
que podem facilitar e melhorar diversos aspetos do seu quotidiano.
Contudo, a introdução de TI em organizações é um processo complexo que pode
representar uma ameaça às pessoas, à sua segurança laboral, e que se não for bem
gerida pode ter resultados negativos.
Este trabalho surge da necessidade da EDP Distribuição em melhorar a eficácia na
adoção de novas TI de forma a otimizar processos de trabalho.
A revisão de literatura sobre a temática e a sua comparação com a realidade vivida
na EDP Distribuição permitiu identificar a comunicação organizacional como uma
ferramenta chave para a introdução eficaz de TI.
Sendo necessária uma boa comunicação organizacional não só para o bom
funcionamento de uma organização como para a introdução de novas TI tornou-se
clara a necessidade de um estudo aprofundado acerca da construção da
comunicação organizacional para que fosse possível auxiliar a EDP Distribuição
nessa tarefa.
O resultado do estudo propõe duas componentes: um modelo de comunicação
genérico e um plano de comunicação específico para uma nova TI que irá ser
implementada na EDP Distribuição.
Tendo o estudo sido realizado com base na metodologia Soft Sistems Methodology
(SSM), que é inspirada na metodologia de investigação-ação, não é possível
generalizar as suas conclusões, mas é claramente viável encontrar dimensões de
alguma verosimilhança que facilitem a inovação, pela adoção de TI, noutros
contextos e organizações.
The technology progresses we have been experiencing have shaped our entire society who nowadays has a wide variety of Information Technologies (IT) at its reach which can improve both people and enterprise’s life. Despite the potential benefits of IT, the technology adoption process is both complex and considered a threat to enterprises human resources, for example to their job security, and if it is not well managed can bring forth catastrophic results to enterprises. This study arises from the necessity of EDP Distribution in making their IT adoption process more efficient in order to optimize work processes. The review of literature of this theme and its comparison with the reality of EDP Distribution has made possible to identify organizational communication as a key element to IT success adoption. Given the importance organizational communication has not only on the proper functioning of an enterprise but also on the IT adoption, it was clear the necessity of a profound study about its construction in order to be possible to help EDP Distribution on that task. From this paper two major results are proposed: a generic communication model and a communication plan, drawn specifically to the adoption of an IT which will be introduced in a near future on EPD Distribution. This study’s conclusions should not be generalized to different organizational contexts as it is based on a Soft Systems Methodology (SSM), which is inspired on action-research methodology. However, it is feasible to find some dimensions which will facilitate IT adoption on other organizational contexts.
The technology progresses we have been experiencing have shaped our entire society who nowadays has a wide variety of Information Technologies (IT) at its reach which can improve both people and enterprise’s life. Despite the potential benefits of IT, the technology adoption process is both complex and considered a threat to enterprises human resources, for example to their job security, and if it is not well managed can bring forth catastrophic results to enterprises. This study arises from the necessity of EDP Distribution in making their IT adoption process more efficient in order to optimize work processes. The review of literature of this theme and its comparison with the reality of EDP Distribution has made possible to identify organizational communication as a key element to IT success adoption. Given the importance organizational communication has not only on the proper functioning of an enterprise but also on the IT adoption, it was clear the necessity of a profound study about its construction in order to be possible to help EDP Distribution on that task. From this paper two major results are proposed: a generic communication model and a communication plan, drawn specifically to the adoption of an IT which will be introduced in a near future on EPD Distribution. This study’s conclusions should not be generalized to different organizational contexts as it is based on a Soft Systems Methodology (SSM), which is inspired on action-research methodology. However, it is feasible to find some dimensions which will facilitate IT adoption on other organizational contexts.
Description
Keywords
Adoção de tecnologias Comunicação interna Gestão da mudança New IT Change management Internal (organizational) communication