Browsing by Issue Date, starting with "2012-06-05"
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- Público : fighting for revenue in the digital agePublication . Ferreira, Bernardo Briosa e Gala; Assunção, João Borges de; Oliveira, SandraThis teaching case study highlights the difficulties facing the press in the digital age, focusing on the case of a particular newspaper, the Portuguese daily Público, in 2011. Pressured by fierce competition, amid an unfavorable economic climate and mounting internal conflicts, Público is fighting for survival. With the traditional print business model upended, the case study identifies the monetization of the internet – of information online – as a key objective for Público, as for other newspapers. The objective entails huge dilemmas. Not everyone in the company defends charging for more online content, fearing an erosion of brand equity and a loss of influence. But the top management remains adamant that strengthening online subscriptions is the only way out of Público's deep financial trouble. More than whether to ―close‖ content, the issue is how. Decisions have to be made about pricing two information goods (―HTML‖ and ―E-paper‖) across different consumer segments. Público‘s case fits well in the undergraduate and MBA marketing classes, and specifically in the modules of internet marketing and pricing. It lays particular emphasis on the marketing topic of bundling, assuming students are acquainted with it beforehand. As it also introduces issues of profound industry transformation and business model innovation, it could appeal to other courses related to strategy. It is ultimately hoped students will get a sense of the dangers and opportunities of an ever-changing context to an industry that has many peculiarities, but is vital in any democracy.
- Technology in healthcare : business process reengineering and RFID at Hospital Beatriz ÂngeloPublication . Caldas, Tânia Patrícia Vieira; Amaral, Paulo Cardoso doThe purpose of this dissertation is to analyse if Radio Frequency Identification (RFID) can be used to improve the patient’s food chain at Hospital Beatriz Ângelo. Under the theory of Business Process Reengineering, the patient’s food chain and related activities are monitored and documented. As a result, the main problems and wasteful activities are identified, being some examples of it, lack of internal auditing to the number of meals served, and the time consumed when printing and checking diet lists and adding extra information to diet labels by hand. For every problem and wasteful activity identified, a solution is proposed and both technical and social designs are described. Gains derived from it are also evaluated. From these solutions it is possible to conclude that RFID can effectively be implemented as an internal auditing tool, to control the number of meals served to hospitalized patients, avoiding over-billing and eliminating the non-accurate and time consuming activity of manual billing. This is ultimately translated into cost savings by the hospital. Also, other technology is considered as a solution, a Zebra printer. This material is expected to eliminate the wasteful activities mentioned above, allowing staff to focus on more productive tasks. This dissertation concludes that RFID technology can effectively be applied at Hospital Beatriz Ângelo to improve a primary process, the patient´s food chain.
- O crescimento pessoal e profissionalPublication . Ribeiro, Patrícia Alexandra Pinto; Oliveira, IreneO relatório é uma apreciação global sobre as experiências vividas e reflectidas durante os estágios efectuados no Serviço de Urgência do Hospital São João, na Unidade de Cuidados Intermédios do Centro Hospitalar de Vila Nova de Gaia/Espinho e na Unidade de Convalescença do Hospital de Valongo, durante o período de 19/04/2010 a 29/01/2011. A sua finalidade reporta-se à intenção de dar visibilidade ao desenvolvimento de competências conseguidas na assistência avançada ao doente adulto com doença, na área de Enfermagem Médico-Cirúrgica. Relata a actuação perante o doente urgente, crítico e em processo de reabilitação, tendo sempre em conta os três domínios; Prestação de cuidados, Formação e Gestão. Em cada um dos domínios, esteve subjacente a identificação de problemas, a identificação de estratégias, algumas sugeridas e outras implementadas e a adequação de comportamentos inerentes à relação doente/família. Relativamente a prestação de cuidados, privilegiei a relação terapêutica com o doente e família, o desenvolvimento de competências relacionais e de comunicação com a equipa multidisciplinar, a adequação de vários métodos de trabalho e ainda a aquisição de novos conhecimentos tendo sempre em conta a auto-aprendizagem e o desenvolvimento pessoal. Quanto a formação, abordo essencialmente os contributos deixados em cada serviço, a prevenção da infecção com a realização de vários cartazes e acções de sensibilização, a formação em serviço sobre o doente agónico e o desenvolvimento de um documento sobre a colheita de hemoculturas, passando pelas necessidades do familiar cuidador ate ao desenvolvimento de um Manual de Emergência. No que diz respeito a Gestão, descrevo apenas as metodologias percepcionadas ao longo do estágio. A partilha de experiências e o apoio das várias equipas de enfermagem, bem como de todos os orientadores, tornaram-se fulcrais para a aquisição e desenvolvimento das competências de Enfermeiro Especialista. O estágio revelou-se uma experiência bastante enriquecedora que promoveu o meu desempenho autónomo na qualidade dos cuidados especializados prestados aos doentes e desta forma foi possível atingir todos os objectivos com sucesso.
- Pensamento teológico de Leonardo Coimbra na obra A Alegria, a Dor e a GraçaPublication . Martins, Márcio Daniel Fonseca; Pinho, Arnaldo Cardoso de
- Value creation for emerging acquirers in other emerging economies : a comparison with developed market firmsPublication . Lobato, Maria Teresa Fernandes Guimarães; Bunkanwanicha, PramuanOver the past few years, emerging markets have been reinforcing their presence in the worldwide M&A activity. In fact, emerging acquirers are now targeting companies in order to tap into their fast economic growth and increasingly wealthy populations. As a consequence, we have to ask: Do cross-border acquisitions in emerging markets create positive and significant returns to their emerging acquirers? Are these higher than those of developed countries? We perform an event study on 657 deals involving emerging acquirers between 2002 and 2011 and compare with 1936 deals performed by developed country firms both in emerging markets. We find that emerging acquirers earn significantly higher returns than developed markets especially in the case of acquisition of control. Lastly, emerging companies of smaller size, who finance their transactions with cash and acquire control of the target, are more likely to incur higher value creation.
- Augmented Reality in grocery retailing : strategic value for companies?Publication . Serrador, Vera Raquel Alves de Vasconcelos Raimundo; Amaral, Paulo Cardoso doThe purpose of this dissertation is to shed a light on whether Augmented Reality (AR) can be a source of strategic value for grocery retailing companies. PromoPad, an AR-based device that provides context-sensitive shopping assistant as well as personalized advertising, was chosen to embody the functionalities AR can add to the grocery shopping experience. To understand if PromoPad’s functionalities were valued by customers, an online questionnaire was conducted as a way to collect empirical data. With the results of the questionnaire it was possible to understand the functionalities that were valued the most, and that privacy issues, user-friendly concerns and/or fashion concerns were not an impeditive for customers to use PromoPad. From this, it was concluded that customers value the extra functionalities AR can bring to the shopping experience in grocery retailing. Finally, it was assessed if AR could be used strategically. In this regard, by applying RBV theory, it was concluded that the information PromoPad enables companies to gather was the needed “raw material” to derive valuable, unique, non-substitutable and inimitable customer knowledge, being therefore, a source of company’s sustainable competitive advantage. Hence, the implementation of AR can indeed be strategic if properly integrated with a CRM strategy from which customer knowledge can be derived. This dissertation concludes that the customer knowledge, derived from the information PromoPad collects and the use of CRM, can have a strategic relevance for companies. As so, this means that indeed AR can bring strategic value for grocery retailing companies.
- A comunicação como fator homeostático na exploração de TI em contexto empresarial : o caso EDP Distribuição : Direção de Organização e DesenvolvimentoPublication . Monteiro, Maria Sofia Castanheira; Andrade, António Manuel Valente deA sociedade atual está em progressivo desenvolvimento sobre pilares tecnológicos, estando ao dispor das pessoas e das organizações Tecnologias de Informação (TI) que podem facilitar e melhorar diversos aspetos do seu quotidiano. Contudo, a introdução de TI em organizações é um processo complexo que pode representar uma ameaça às pessoas, à sua segurança laboral, e que se não for bem gerida pode ter resultados negativos. Este trabalho surge da necessidade da EDP Distribuição em melhorar a eficácia na adoção de novas TI de forma a otimizar processos de trabalho. A revisão de literatura sobre a temática e a sua comparação com a realidade vivida na EDP Distribuição permitiu identificar a comunicação organizacional como uma ferramenta chave para a introdução eficaz de TI. Sendo necessária uma boa comunicação organizacional não só para o bom funcionamento de uma organização como para a introdução de novas TI tornou-se clara a necessidade de um estudo aprofundado acerca da construção da comunicação organizacional para que fosse possível auxiliar a EDP Distribuição nessa tarefa. O resultado do estudo propõe duas componentes: um modelo de comunicação genérico e um plano de comunicação específico para uma nova TI que irá ser implementada na EDP Distribuição. Tendo o estudo sido realizado com base na metodologia Soft Sistems Methodology (SSM), que é inspirada na metodologia de investigação-ação, não é possível generalizar as suas conclusões, mas é claramente viável encontrar dimensões de alguma verosimilhança que facilitem a inovação, pela adoção de TI, noutros contextos e organizações.
- Analyzing the critical success factors of countries hosting crowdsourcing initiativesPublication . O’Neill, Maria João Camisão Soares de Goyri; Villarroel Fernández, Juan AndreiGiven the imperatives companies have had to live in the early years of the XXI century: economic uncertainty, tight budgets, interconnectivity, optimization of processes and shorter decision periods, crowdsourcing seems to be the answer for this decade’s challenge. This new model is defined by the outsourcing process of a company’s activities and tasks to the crowd through an open call (Howe 2006). However the crowdsourcing process is more complex than having a company with a problem finding the right worker to solve it. (Malone, et al., 2010) In this sense, crowdsourcing has been recently discussed as an emergent organizational paradigm (Villarroel et al, 2011a, 2011b), in the context of a globally interconnected economy. Many factors could explain that in a given country more crowdsourcing initiatives are performed than in others. This thesis focuses on developing a theoretical model exploring how different country-level characteristics explain different levels of crowdsourcing activity. Two key success factors have been identified in nations with a greater amount of crowdsourcing initiatives: (1) the development of the information and communications technology, and (2) the nature and training of the working age population. This topic is of relevance for managers and academics since it is, to the best of our knowledge, the first empirical measurement studying the core country-characteristics driving the workflows of this emergent organizational model. Crowdsourcing platforms could use this insight to decide on their marketing efforts put into a specific country. The results offer them insight whether the country has the necessary critical factors for crowdsourcing to be effective.